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New data from Akamai, an internet delivery and cloud services company, has exposed that the video game industry remains a growing threat vector for security breaches. Hackers have targeted 12 billion credential stuffing attacks against game websites within a 17-month period.

The rise and success of credential stuffing attacks is a result of people continuing to reuse the same passwords across multiple accounts. Google identified that 59% of online users reuse passwords. When a data breach happens, user credentials are exposed and can subsequently be found on the internet and the dark web. Cybercriminals use a bot with a list of exposed credentials against a website to gain access to an account on that site.

The reason that gaming is subject to so many breaches is twofold; No. 1, most video game companies use low-friction authentication measures because increasing friction drives customer attrition and results in a loss of revenue. The second issue is that from a consumer perspective, gaming is seen as having a low financial risk and, as a result, gamers tend to use less secure passwords. Adding to these challenges is the fact that game developers are pressured to deliver more products at a faster pace, meaning there are more bugs and security issues for cybercriminals to exploit. This has created a perfect storm in the video game industry upon which hackers are all too eager to capitalize.

A significant number of gamers are young — elementary, middle, and high school-aged — who are less security-conscious and more trusting of people they meet online. To them, privacy is a learned behavior leaving them open to exploitation. They may need to be taught best practices to safeguard their accounts and understand the risks of using weak passwords linked to the games they play.

Providing a seamless online experience is paramount in the digital age and, as a result, many organizations balk at implementing robust security procedures for fear of alienating customers. The challenge for the video game industry is to find a balance between increased security without frustrating its players. One notable exception is Microsoft, which has deployed vigorous security measures with Xbox in line with the rest of its business. Without a fundamental change in approach from both gamers and the industry overall, the escalation of this problem shows no signs of slowing down.