Luxury Marketing Innovation Summit - Opening Adress - 27th Of June

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Ladies and gentlemen,

It is a great pleasure for me to declare open the First Luxury Marketing Innovation Summit and to welcome the participants from all over the world who came here to exchange experience and work together a half-day on the exciting field of luxury marketing innovation.

I first wish to extend to you the greetings of the Luxus Plus team.

It was this team, being responsible for the Luxury Marketing Innovation Summit organisation associated with the pre-launch of the Marketing + Retail + Ecommerce special issue of The Luxury Journals, who choose the Paris Chamber of Commerce and Industry as the inviting institution for the conference.

We have the privilege of holding our summit in the beautifully equiped physics buildings of the Paris Chamber of Commerce and Industry headquarters.

I wish to thank warmly Denis Dang, Deputy Director of the Chamber and Jacques Leroux which is delegated to the design, fashion and tech sectors (at the chamber), for they kind hospitality in these remarkable conference facilities.

In 2017, the online media Luxus Plus published the first issue of the Luxury Journals (Les Cahiers du Luxe), a bimonthly paper magazine entirely dedicated to professionals in the luxury sector.

Sometimes mentioned in discussing the opportunity of launching this serie of The Luxury Journals specialized in the luxury economy, the fear that the field may be diminishing in interest is clearly eliminated today when one sees the great number of attendees to this conference.

In line with the current events and questions of luxury professionals, each issue of the Luxury Journals explores a central theme from different angles (Marketing, Finance, Distribution, CSR, Creativity and Innovation, Management) with the aim of highlighting expertise, whether internal or external, and thus opening the debate on majors matters in the indsutry by commenting on or sharing The Luxury Journals.

The issue embodies the pioneering spirit of the digital magazine Luxus Plus.

It also shows openness to the various industries in which the media operates.

The magazine ambitions also to help discover and better understand the different breaks that are reshaping and disrupting existing markets.

In this way, it positions Luxus Plus as the specialist in the monitoring market and the advanced economic engineering of luxury goods.

The next issue thus deciphers the major challenges of marketing, retail and e-commerce services for companies through surveys, focus groups and interviews.

In this new issue, find a special feature on Asia, developed in partnership with the Bluebell Group, the continent’s leading luxury retail expert.

Another major topic that will be covered in this issue is innovation, a vector for new consumption patterns.

Among the experts and professionals questioned on the subject are Julien Tornaré, CEO of Zénith Watches, but also Sébatien Badault, General Manager of Alibaba France and Megha Malagatti, engineer and Marketing Director of ST Dupont.

According to Dr Evelyne Resnick, an innovation marketing specialist for luxury brands on international markets, recently appointed editorial manager of the Journals: «The next issue of the Luxury Journals summarizes the various information published in international studies and thus allows the reader to have a global vision of marketing issues in our time when innovation, new technologies and digital technology are redefining the profiles of the new luxury consumer».

Indded, facing the age of the empowered consumer, Interconnected luxury consumers engage with brands in empowered actions, such as cross-checking prices, interacting via social media, reading or writing product reviews.

That’s why the relationship with a consumer and a brand goes beyond a purchase transaction, which requires embracing both online community-based interaction and offline customer service.

Organising panel discussions and keynotes that bring together digital executives and design thinkers to define Key Success Factors for luxury brands to mix craft and tech, using technology as a tool to sell dreams, was also an opportunity to have an overview on this matters.

This networking session with the pioneers of technological integration in luxury business models (from AI and robotics, to VR and Blockchain) will allow use to publish your issue at the end of the month.

Before I turn over the conference to the moderator of the first session, I would

like to ask Katia Kachan, Business Developer and co-organiser of the Summit, to say a few words to the audience about the important subjects rather treated by invited speakers.

Concluding, I wish you in the name of LUXUS PLUS and the LUXURY JOURNALS a successful and enlightening conference.

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Share 11 4 Comments Joël Plat 🔹 6y

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Wonderlful Claire Domergue , wish I was there . Hope to to see you soon 

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