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Now through 12/2, get an Apple Gift Card up to $200 when you buy an eligible Mac.Δ Shop

  • Apple Intelligence and macOS

    Hello, Apple Intelligence.

    Screen image with phrase in search field and results demonstrating Apple Intelligence Siri feature.

    Apple Intelligence and macOS

    Easy to use. Easy to love.

    Hello, Apple Intelligence.

    Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.1

    Screen image with Writing Tools feature of Apple Intelligence, demonstrating how to edit a block of text.
    Familiar as iPhone.

    You’ll feel right at home on Mac, with many of the same apps as iPhone — like Messages, Photos, Notes, and FaceTime.

    An open Mac laptop with an iPhone next to it, demonstrating on both screens the use of the Messages app, with the same texts and images on both.
    Fully loaded.

    Get started with apps you’ll use every day, like Mail, Calendar, and Safari for surfing the web. And if you want to create documents, spreadsheets, or presentations, there are powerful built-in productivity apps like Pages, Numbers, and Keynote.

    A screen with several apps open to demonstrate productivity.
    Simple setup.

    Migration Assistant makes it easy to transfer your data — including documents, photos, settings, and user accounts — from your previous Mac or PC.

    Simple illustration demonstrating the transfer of data from an old laptop to a new one.

  • Performance and Battery Life

    Go fast. Go far.

    A person outside at night using a MacBook Pro on their lap, connected to a device on a tripod pointed toward the starry sky.

    Performance and Battery Life

    Go fast. Go far.

    Supercharged by Apple silicon.

    Apple silicon brings game-changing power and speed to Mac. It integrates the CPU, GPU, and Neural Engine onto a single power-efficient chip, accelerating everything you do. And it makes it possible for the incredible AI performance on Mac to boost your creativity and productivity.

    Several screens demonstrate sharp images and productive apps that function on Apple silicon.

    Adobe Lightroom, Touch Designer, Cinema 4D, Assassin’s Creed Shadows, Adobe Photoshop2

    Seize the day on a single charge.

    Thanks to the efficiency of Apple silicon, Mac laptops deliver up to 24 hours of battery life with incredible performance whether you’re plugged in or not.3

    A person uses MacBook Pro with nano-texture display option outside, demonstrating the reduction in glare.
    Work smart. And fast.

    From designing a stunning presentation to making an epic spreadsheet, Mac lets you get more done faster — whether you’re running to class or running a business.

    Two colorful screens show several apps in use.

    Microsoft Excel, Zoom, Microsoft PowerPoint, Calendar2

    Create at the speed of your imagination.

    From recording a podcast to editing your first feature film, you can do, make, and create in all-new ways with the speed and power of the ultracapable Mac.

    Three colorful screens show several apps in use.

    GarageBand, Adobe Premiere Pro, Affinity Photo 22

  • Mac and iPhone

    Dream team.

    A green iMac demonstrating the use of iPhone Mirroring and the Messages app on screen.

    Mac and iPhone

    Dream team.

    Use your iPhone from your Mac.

    With iPhone Mirroring, you can see and use what’s on your iPhone from your Mac — without having to reach for it.4

    MacBook Air demonstrating the use of iPhone Mirroring.

    Finder, Unfold2

    Mac answers the call.

    You can answer calls or messages from your iPhone directly on your Mac. And all the messages that appear on your iPhone appear on your Mac, too.5

    A silver iMac with an iPhone next to it, demonstrating on both screens identical texts in Messages and the option to answer an incoming call on both.
    Capture on iPhone. See it on Mac.

    Use your iPhone to take a picture, record video, or scan a document and have it automatically appear on your Mac.

    A blue iMac with an iPhone next to it, demonstrating an illustrated document on both via the Handoff feature.
    Start here. Finish there.

    Start an email on your iPhone and finish it on your Mac. With Handoff, when your Mac and iPhone are near each other, you can seamlessly pass what you’re doing from one device to the other.6

    An iPhone next to an open Mac laptop, demonstrating the ability to start an email on one device and continue it on another.

  • Compatibility

    Mac runs your favorite apps.

    Various app icons in a scattered array, including Zoom, Adobe Photoshop, Microsoft Excel, and Slack.

    Compatibility

    Mac runs your favorite apps.

    The apps you love. Right on your Mac.

    From Microsoft 365 to Adobe Creative Cloud to Zoom,2 all your go-to apps are superfast and snappy on Mac.

    A Mac laptop screen shows a video call and a spreadsheet project.

    Zoom, Microsoft Excel, Adobe Photoshop2

    Well connected.

    Mac comes with all the ports you need to use your favorite accessories, like external displays, hard drives, cameras, and printers.

  • Privacy and Security

    Your business is nobody else’s.

    The Apple logo modified to resemble a locked padlock, with dots underneath to resemble a hidden password.

    Privacy and Security

    Your business is nobody else’s.

    Designed to protect your privacy.

    Mac gives you the freedom to choose what you share and how you share it, so you can use apps more securely, protect your data, and keep yourself safer on the web. With groundbreaking privacy protections, Apple Intelligence gives you peace of mind that no one else can access your data — not even Apple. And with Private Cloud Compute, your data is never stored and is used only for your requests.

    Privacy Apple logo
    Advanced security comes standard on Mac.

    By integrating Mac with Apple silicon and macOS, Apple builds security protections into Mac from the ground up. Every Mac comes with industry-leading encryption and robust virus protections. And automatic free security updates help keep your Mac protected.

    Unlock it all with the touch of your finger.

    Touch ID keeps all your passwords at the touch of your finger. So you can use it to unlock your Mac, access passkeys, make payments, and sign in to apps and sites.

    An open MacBook Pro in Space Black, demonstrating the location of the Touch ID button.

    Touch ID

    One app to find it all.

    If you can’t find your Mac or other Apple devices, the Find My app makes it easy to pinpoint where they are. If your device ever falls into the wrong hands, you can use Find My to lock it down or erase it from afar.

    Image demonstrating the FindMy app and some of the devices it can track, including a Mac laptop and an iPhone.

  • Durability

    Built to stand the test of time.

    A person sliding a 15-inch Midnight MacBook Air into a backpack.

    Durability

    Built to stand the test of time.

    Designed with durability in mind.

    Made with recycled aluminum enclosures, Mac computers are exceptionally well built and ready for pretty much anything.

    Front view of two closed Mac laptops stacked on top of each other to show difference in sizes.
    Reliably up to date.

    macOS updates deliver the latest features and help keep Mac — and the apps you rely on — running smoothly and securely. And macOS updates are free and can even be set to download automatically.

    Screen demonstrating various apps in use.

  • Apple Values

    Our values drive everything we do.

    Partial image of Earth as visible from space.

    Apple Values

    Our values drive everything we do.

    For a better future.

    We’re transforming how we make, assemble, and recycle Mac. We use 100% recycled aluminum in the enclosures of Mac mini, MacBook Air, and MacBook Pro. MacBook Air contains 50% recycled content. And the new Mac mini is our first carbon neutral Mac.7 Because the earth won’t wait. And neither will we.

    Front view of silver Mac mini showing front ports and indicator light, with carbon neutral story illustrated by small green accents.
    Good for you. Good for the planet.

    With Apple Trade In, you can get a great value for your current device and apply it toward a new one. If your device isn’t eligible for credit, we’ll recycle it for free.8

    Two open silver Mac laptops, one turned to the side to show ports, the other viewed from overhead to partially show the keyboard.
    Accessibility for all.

    With customizable Display Settings, VoiceOver, Personal Voice, Live Captions, Vocal Shortcuts, and more, Mac has industry-leading built-in accessibility features that help you connect, create, and do what you love — in the ways that work best for you.

    The Live Captions feature being demonstrated in the Photos app by describing a photo.

    A person with wavy black hair laughing.

Answer a few questions to find the best Mac for you.

Get started Mac Studio, MacBook Pro, and iMac grouped together with screens facing forward.
  • Laptops
  • Desktops
  • Displays

Give us the old. Save on the new.

With Apple Trade In, you can get a great value for your current device and apply it toward a new one. If your device isn’t eligible for credit, we’ll recycle it for free.8

See what your device is worth A closed silver Mac laptop covered with stickers and a closed Space Black MacBook Pro with no stickers.

  • Pay over time, interest‑free.

    When you choose to check out with Apple Card Monthly Installments.◊

    Ways to Buy

    Apple Card Monthly Installments

    Pay for your new Mac over time, interest‑free with Apple Card.◊ Simply choose to check out with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.

    Learn more about Apple Card Monthly Installments

  • Customize your Mac.

    Choose your chip, memory, storage, even color.

    Customize Your Mac

    Choose your chip, memory, storage, even color.

    Build the Mac that’s best for you. When you buy online at Apple, you can customize your Mac just the way you want. Whether you need an extra-powerful chip, more memory, or additional storage, you can tailor any new Mac to suit your needs.

    Shop Mac

  • Get flexible delivery and easy pickup.

    Choose from two‑hour delivery from an Apple Store, free delivery, or easy pickup options.

    Delivery and Pickup

    Flexible delivery and pickup options.

    Get your new Apple products quickly and easily with two‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.

    Learn more, delivery and pickup options

  • Shop live with a Specialist.

    Let us guide you live over video and answer all of your questions.

    Guided Video Shopping

    Shop live with a Specialist.

    We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.–7 p.m. PT.

    Shop together with a Specialist

  • Meet your new Mac with Personal Setup.

    Jump into online sessions with a Specialist to set up your Mac and discover new features.

    Personal Setup

    Jump into online, one‑on‑one sessions.

    When you buy your new Mac directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your Mac. Best of all, you can join whenever works for you, from wherever you are.

    Learn more about your new Mac

  • Explore a shopping experience designed around you.

    Use the Apple Store app to get a more personal way to shop.

    Apple Store App

    Shop in the Apple Store app, tailored specifically for you.

    Get personalized product recommendations, compare models, access Your Saves, and track your orders. Plus, opt in today to get updates on new products, promotions, flexible payment options, and store events.

    Scan the QR code to get started.

    Scan the QR code to shop in the Apple Store app.

    Download the Apple Store app

  • Mac and iPhone

    Answer calls or messages from your iPhone directly on your Mac. See and control what’s on your iPhone from your Mac with iPhone Mirroring. Use Universal Clipboard to copy images, video, or text from your iPhone, then paste into another app on your nearby Mac. And thanks to iCloud, you can access your files from either your iPhone or your Mac. And so much more.

    An iPhone next to an open Mac laptop, demonstrating the use of Universal Clipboard by showing the same image on both screens

  • Mac and iPad

    Sketch on your iPad and have it appear instantly on your Mac. Or use your iPad as a second display, so you can work on one screen while you reference the other. You can even start a Final Cut Pro project on your iPad and continue it on your Mac.

    An iPad next to an iMac, showing the continuation of a sketch from one screen to the other

  • Mac and Apple Watch

    Automatically log in to your Mac when you’re wearing your Apple Watch with Auto Unlock. No password typing required.

    An Apple Watch next to an open Mac laptop, demonstrating the ability to log into a Mac with the Auto Unlock feature on Apple Watch
An iPhone next to an open Mac laptop, demonstrating the use of Universal Clipboard by showing the same image on both screens An iPad next to an iMac, showing the continuation of a sketch from one screen to the other An Apple Watch next to an open Mac laptop, demonstrating the ability to log into a Mac with the Auto Unlock feature on Apple Watch

  • Mac accessories

    Explore keyboards, mice, and other essentials.

    Shop Mac accessories
    Various Mac accessories, including a black Magic Keyboard with Touch ID, a black Magic Mouse, a black Magic Trackpad, a black accessories cord, and white AirPods inside an open white charging case

  • Studio Display

    The 27-inch 5K Retina display pairs beautifully with any Mac.

    Learn more
    27-inch Studio Display showing a colorful screen

Mac

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