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Join Mailchimp with a free 14-day trial or save 15% off on 10,000+ contacts. Start Today.

Join Mailchimp with a risk-free 14-day trial—no credit card required. Start Today.

THE #1 AI-POWERED EMAIL MARKETING AND AUTOMATIONS PLATFORM*

Data-driven marketing without the complexity Maximize ROI with easy-to-use marketing analytics, automations, and AI tools. Start Free Trial Mailchimp has a four and half star rating *Based on 24,900+ reviews across

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Businesses like yours are growing faster—and stressing less

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  Marketing with impact

  No matter what your expertise level, Mailchimp is an affordable, intuitive way to fuel small business growth.

  Learn about omnichannel marketing

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  Drive more sales

  Grow your list, learn about your audience, and send personalized, high-impact campaigns.

  See what Mailchimp can do for e-commerce

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  Switch with confidence

  Dedicated onboarding support and migration tools make the switch to Mailchimp seamless.

  Find out how easy it is to switch

Marketing that delivers results

For 24 years, Mailchimp has helped millions of businesses get more opens, clicks, and sales.

• 97% more clicks

  Customers saw up to 97% higher click rates when they used both email & SMS.*

• See up to 30x ROI

  E-commerce businesses see up to 30x ROI* using Mailchimp’s Standard Plan.

• 99% delivery rate

  Customers experience 99.99% transactional email delivery rates.*

• Use powerful AI tools

  Our customers have sent over 9.8 billion emails with AI-generated content.*

Get started easily with a personalized product tour

An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*

Learn more about onboarding Try for free Try risk-free Save 15% on 10,000+ contacts

Try our Standard plan for free!

Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.

Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.

Get 15% off our Standard plan

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.

• Generative AI features

• Actionable insights into audience growth and conversion funnels

• Enhanced automations

• Custom-coded email templates

• Customizable Popup forms

• Personalized onboarding

See all plans $ AUD R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK kr $ SGD $ USD R ZAR

Standard

Send up to 6,000 emails each month.

Need to manage more than 250,000 contacts?
Get in touch to learn about custom plans.

Contacts Contacts 0-500 501-1,500 1,501-2,500 2,501-5,000 5,001-10,000 10,001-15,000 15,001-20,000 20,001-25,000 25,001-30,000 30,001-40,000 40,001-50,000 50,001-75,000 75,001-100,000 Try for free Try free for 14 days

Free for 14 days

Then, starts at $20/month† per month†

Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts $ 20 00 /mo for 12 months

per month for 12 months

Then, starts at /month† per month†

Start Free Trial Start Free Trial Buy Now Buy Now Contact limit exceeded Limit Risk-Free • No Credit Card Required Save 15% for 12 months

†See Free Trial Terms. Overages apply if contact or email send limit is exceeded. Learn More

†See Offer Terms. Overages apply if contact or email send limit is exceeded. Learn More

See all plans

Plus support for 300+ Integrations

Millions of users trust us with their email marketing. You can too.

Start Free Trial

*Disclaimers

1. #1 AI-powered email marketing platform: Based on December 2023 publicly available data on the number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
2. #1 email marketing and automation platform: Based on May 2025 publicly available data on competitors' number of customers.
3. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
4. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
5. Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
6. 97% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 1/05/25.
7. 30X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from August 2024 - August 2025. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results vary.
8. 27X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp email campaigns from 12/1/24-11/30/25
9. Availability of features and functionality varies by plan type. For details, view plans and pricing.
10. 3.1 Billion Emails Sent: Based on InLine AI Assistant feature for December 2023 - August 2024. Standard and Premium plans only.
11. Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.

*Free Trial Terms: No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 100 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan’s full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan’s full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.

*Free Trial Terms: No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 10,000 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan’s full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan’s full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.