Mailchimp: Marketing, Automation & Email Platform

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This holiday season, unwrap new Mailchimp features that help drive sales. See what's new.

Integrate your data. Inform your decisions. Impact your results.

Harness the power of your data in real time and grow your revenue with email.

Start Free Trial

Convert with email automations

Boost orders and customer lifetime value by dynamically personalizing emails based on browsing and purchase data.

Explore marketing automation

Create faster with generative AI

Effortlessly create on-brand content with generative AI tools and choose from expertly designed templates.

Explore AI tools

Refine with segmentation

Target customers with advanced logic like spend amounts, buying behavior, and predicted attributes.

Explore audience management

Optimize with analytics & reporting

Analyze performance with custom reports, funnel visualizations, and industry benchmarking.

Explore analytics and reporting

Find out why we’re best-in-class

The #1 email marketing and automation platform that recommends ways to get more opens, clicks, and sales.

• Up to 25x ROI

  seen by Mailchimp users*

• 24 years experience

  helping businesses sell more

• 11M+ Users

  of Mailchimp globally

• Over 3.1 billion emails

  with AI-generated content sent by Mailchimp customers*

Win the holidays with powerful new features from Intuit Mailchimp

• 

  Is your business ready for peak season?

  The best time to perfect your marketing strategy before the holidays is right now. Convert more customers, scale faster, use SMS to expand your reach, and so much more.

  Get ready

• 

  The holiday marketing report that keeps on giving

  Ready to unwrap a bunch of expert insights, shopping phases, and marketing cheer across all channels? We've got just the thing to brighten your holidays.

  Download our report

• 

  Navigate the peak season with purpose and clarity

  Our 5th annual virtual conference brings together a collection of marketing, AI, and e-commerce experts to help you thrive this holiday season and beyond.

  Watch on-demand

• 

  Send personalized campaigns that drive sales with Shopify

  Deliver relevant and timely messaging. Boost revenue and returning customers. Elevate your content creation with Mailchimp's AI-powered features

  Connect your store

Get started easily with a personalized product tour

An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*

Learn more about onboarding

Try for free Save 15% on 10,000+ contacts

Try our Standard plan for free!

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.

Get 15% off our Standard plan

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.

• Generative AI features

• Actionable insights into audience growth and conversion funnels

• Enhanced automations

• Custom-coded email templates

• Customizable Popup forms

• Personalized onboarding

See all plans $ AUD R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK kr $ SGD $ USD R ZAR

Standard

Send up to 6,000 emails each month.

Need to manage more than 250,000 contacts?
Get in touch to learn about custom plans.

Contacts Contacts 0-500 501-1,500 1,501-2,500 2,501-5,000 5,001-10,000 10,001-15,000 15,001-20,000 20,001-25,000 25,001-30,000 30,001-40,000 40,001-50,000 50,001-75,000 75,001-100,000 Try for free Try free for 14 days

Free for 14 days

Then, starts at $20/month† per month†

Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts $ 20 00 /mo for 12 months

per month for 12 months

Then, starts at /month† per month†

Try for free Try free for 14 days

Free for 14 days

Then, starts at $20/month† per month†

Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts $ 20 00 /mo for 12 months

per month for 12 months

Then, starts at /month† per month†

Try for free Try free for 14 days

Free for 14 days

Then, starts at $20/month† per month†

Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts $ 20 00 /mo for 12 months

per month for 12 months

Then, starts at /month† per month†

Try for free Try free for 14 days

Free for 14 days

Then, starts at $20/month† per month†

Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts $ 20 00 /mo for 12 months

per month for 12 months

Then, starts at /month† per month†

Start Free Trial Start Free Trial Buy Now Buy Now Contact limit exceeded Limit

†See Free Trial Terms. Overages apply if contact or email send limit is exceeded. Learn More

†See Offer Terms. Overages apply if contact or email send limit is exceeded. Learn More

See all plans

Bring in more data, drive more growth with our integrations

• 

  Canva

  Create compelling visuals for your marketing.

• 

  Mailchimp for Salesforce

  Sync your Mailchimp subscribers and Salesforce® leads across platforms.

• 

  Instagram

  Promote and share your Instagram posts in email campaigns.

• 

  Shopify

  Sync Shopify customers, products, and purchase data to Mailchimp.

• 

  Google Analytics

  Unlock powerful insights with campaign, website, or landing page data.

• 

  WooCommerce

  Power your ecommerce store with smart marketing features.

• 

  QuickBooks Online

  Bring together your marketing tools and invoice data.

• 

  Squarespace Commerce

  Market your ecommerce business and drive sales.

• 

  Zapier

  Automatically pass data between web services without a single line of code.

View all 300+ integrations

Millions of users trust us with their email marketing. You can too.

Start Free Trial

*Disclaimers

1. #1 AI-powered email marketing platform: Based on December 2023 publicly available data on the number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
2. #1 email marketing and automation platform: Based on May 2025 publicly available data on competitors' number of customers.
3. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
4. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
5. Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
6. 24X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
7. Availability of features and functionality varies by plan type. For details, view plans and pricing.
8. 25X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from April 2023 to April 2024
9. 3.1 Billion Emails Sent: Based on InLine AI Assistant feature for December 2023 - August 2024. Standard and Premium plans only.
10. Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.

†Free Trial Terms No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 500 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan’s full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan’s full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.