Markets And Expansion - H&M Group

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In 1947, we opened our first store in Västerås, Sweden. Today, we are a global fashion brand with stores in 79 markets and e-commerce sites in 61.

Our brands and ventures work together to meet our customers’ changing needs.

We are focusing on omni-channel growth — increasingly integrating our digital and physical channels so they interact and strengthen each other, building a seamless, holistic customer journey.

We want to provide a seamless and inspiring experience anytime and anywhere.

Number of stores per region (31 August 2025)

  • The Nordics
  • Western Europe
  • Eastern Europe
  • Southern Europe
  • North & South America
  • Asia, Oceania & Africa

Number of stores and markets per brand (31 August 2025)

BrandStoresStore MarketsOnline Markets
H&M3,6807961
COS2384838
Monki17929
Weekday431429
& Other Stories662532
ARKET421931
H&M HOME*321545
Sellpy0024

* Concept stores. H&M HOME is also available through shop-in-shop in 471 H&M stores. COS, Monki, Weekday, & Other Stories and ARKET offer global selling which enables customers in around 70 additional markets to shop online. The exact number of markets per brand that have this service varies.

For more information about sales per region visit our Annual and sustanability report and our latest financial quarterly report.

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Annual and sustainability report 2024

Reports and presentations

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