MrBeast Burger - Wikipedia

Pre-release

Although it is unclear when Donaldson began working on MrBeast Burger, he said on his Twitter account that he had been planning on the release "for forever". Will Hyde, a manager for Donaldson's YouTube channel, said that the project had been in the works for several months,[10] while Reed Duchscher, another manager, stated that it had been planned for over a year.[11] The official Twitter account for MrBeast Burger was created on August 12, 2020, and locations began appearing to users on delivery apps days before the official release.[12]

Official opening

The first MrBeast Burger location officially opened on November 10, 2020, in Wilson, North Carolina.[10] This location, which was a temporarily redecorated Burger Boy restaurant, was one of the only physical locations of the restaurant. As part of a YouTube video, Donaldson advertised free food and gave away money, technology, and even a new car to patrons who lined up in the building's drive-through.[13] The event attracted thousands of customers, with the line reaching as far as 20 miles (32 km) at times.[14]

Although police worked to control traffic, the line eventually became too long to handle and, at the request of the police department, the line was closed.[15][16][17] Donaldson uploaded a video of this event to his YouTube channel on December 19, 2020, where he officially announced the chain's opening with pop-up and contracted 300 locations across the United States.[18] Donaldson also announced that a portion of each order would be donated to charities helping to ensure food security worldwide.[19][20]

MrBeast Burger rapidly rose to popularity after it was announced. Shortly after the video was uploaded, it reached the #1 trending spot on YouTube, and the corresponding MrBeast Burger apps rose to the top spot on the Apple App Store and Google Play Store. The apps were downloaded at such a rate that servers became overwhelmed, causing temporary service outages for some users.[21] The issue was fixed shortly thereafter. Due to its surge in popularity, almost all of the pop-up and contracted 300 locations reported running out of food on the first night.[22]

Four months after its opening, MrBeast Burger passed one million burgers sold.[23][24]

On April 26, 2021, MrBeast Burger announced a partnership with YouTuber Dream involving the introduction of a new limited-time Dream Burger featuring two smashed beef patties, American cheese, lettuce, mayo, bacon, two pickles, and smashed avocado.[25]

On October 7, 2021, Christopher Hedgecock filed a class action complaint against Virtual Dining Concepts. Hedgecock claimed to have been overcharged by $3.16 on a Beast Style Burger Combo, despite Oregon law prohibiting the charge of sales tax on fast food.[26][27][28]

On March 18, 2022, Donaldson uploaded a video on his MrBeast 2 channel, titled "I Made 100 People Try This!". It featured the release of the newest item on the MrBeast Burger menu, the Shrek Quesadilla. Universal Studios had allowed him to license the Shrek IP. The quesadilla consists of two beef patties, cheese, pickles, and onions.[29]

Expansion

Since its initial opening, plans for the expansion of MrBeast Burger locations have been announced.[5] Following complaints from fans who did not live in areas served by delivery, Donaldson acknowledged the issue and stated that efforts were underway to double and triple the number of locations.[6]

The first locations in Canada were opened in early February, with locations in Toronto, Edmonton, Calgary,[30] with additional locations opening shortly after in Vancouver, Halifax and in Winnipeg. The first locations in the United Kingdom (UK) opened in early May, with five locations.[31]

On August 30, 2022, Donaldson announced that he would bring a MrBeast Burger shop to the American Dream Mall in East Rutherford, New Jersey, near New York City, to be the location of his first U.S. restaurant.[32] The restaurant then proceeded to open on September 4, 2022,[33] where thousands of patrons flooded the mall so much so that New Jersey state troopers were called in to control the crowd situation.[34][35]

It also opened its first Southeast Asian virtual location in the Philippines in partnership with JustKitchen Philippines and GrabFood on March 22, 2023.[36][37]

MrBeast Burger has over 300 virtual locations across the US mainland, and a location in Puerto Rico.[38] In 2023, the business came to Mexico.[39] In 2024, the chain debuted in Brazil.[40] Since 2023, the chain serves in Colombia.[41]

In 2025, the franchise launched in Germany.[42] In July, the chain also announced plans to launch in New Zealand.[43]