MTV - Wikipedia

American cable television channel This article is about the flagship American cable channel. For other uses, see MTV (disambiguation). "Music Television" redirects here. For the genre, see Music television. Television channel MTV

Logo since September 9, 2021, paying homage to the original 1981 logo
Type	Music channel (formerly)Entertainment (present)
Country	United States
Broadcast area	United StatesCanada
Headquarters	One Astor Plaza, 1515 Broadway, Times Square, Manhattan, New York, NY
Programming
Languages	English Spanish (via SAP audio track)
Picture format	1080p HDTV
Timeshift service	MTV East (New York City)MTV West (Los Angeles)
Ownership
Owner	Paramount Media Networks (Paramount Skydance)
Parent	MTV Entertainment Group
Sister channels	List Nickelodeon Nick Jr. Channel Nicktoons TeenNick CBS CBS Sports Network CBS Sports HQ CBS Sports Golazo Network MTV2 MTV Tres MTV Live MTV Classic MTVU BET BET Gospel BET Her VH1 Comedy Central TV Land Logo CMT Pop TV Showtime The Movie Channel Flix Paramount Network Smithsonian Channel
History
Launched	August 1, 1981; 44 years ago (1981-08-01)
Founder	Mark Booth Tom Freston Judy McGrath Robert Pittman Fred Seibert John Sykes
Former names	MTV: Music Television (1981–2010)[1]
Links
Website	mtv.com
Availability
Streaming media
Affiliated Streaming Service	Paramount+
Service(s)	FuboTV, Hulu + Live TV, Philo, Sling TV, YouTube TV

MTV (originally an initialism of Music Television) is an American cable television channel and the flagship namesake property of the MTV Entertainment Group, a sub-division of the Paramount Media Networks division of Paramount Skydance. Launched on August 1, 1981, the channel originally aired music videos and related music entertainment programming guided by television personalities known as video jockeys (VJs).[2] MTV soon began establishing its presence overseas, eventually gaining an unprecedented cult following and becoming one of the major factors in cable programming's rise to fame, leading American corporations to dominate the television economy in the 1990s.[3][4]

In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023[update], MTV is available to approximately 67 million pay television households in the United States, down from its 2011 peak of 99 million households.[5]

History

Main article: History of MTV

MTV was launched on August 1, 1981, at 12:01 a.m.,[6][7] under the ownership of Warner-Amex Satellite Entertainment.[4] The first video played on MTV was “Video Killed the Radio Star” by The Buggles.[8][9] On June 25, 1984, Warner Communications spun-off Nickelodeon and MTV into a new public corporation called MTV Networks (now Paramount Media Networks).[10][11] Warner would later acquire American Express' 50% stake the following year.[12] From August 27, 1985, to May 20, 1986, Warner would sell 31%,[13][14] and later, 69% of MTV Networks to Viacom.[15][16]

Programming

See also: List of programs broadcast by MTV

As MTV expanded, music videos and VJ-guided programming were no longer the centerpiece of its programming (except MTV Germany). The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults. In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks.[17][18][19][20]

MTV is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films.[21][22]

In 2010, a study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting the lives of gay, bisexual, and transgender people. This was the highest in the industry and the highest percentage ever.[23]

In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows.[24] It was later consolidated into MTV Entertainment Studios[citation needed]

Video Music Awards

Main article: MTV Video Music Awards

In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984, was punctuated by a live performance by Madonna of "Like a Virgin". The statuettes that are handed out at the Video Music Awards are of the MTV moon-man, the channel's original image from its first broadcast in 1981. As of 2012[update], the Video Music Awards were MTV's most watched annual event.[25]

Special, annual events

Further information: List of MTV special events

MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida, for a week in March, broadcasting live 8 hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason. It makes good sense for us to come down and go live from the center of it, because obviously the people there are the kinds of people who watch MTV."[26]

The channel later expanded its beach-themed events to the summer, dedicating most of each summer season to broadcasting live from a beach house at different locations away from New York City, eventually leading to channel-wide branding throughout the summer in the 1990s and early 2000s such as Motel California, Summer Share, Isle of MTV, SoCal Summer, Summer in the Keys, and Shore Thing. MTV VJs would host blocks of music videos, interview artists and bands, and introduce live performances and other programs from the beach house location each summer.[27]

MTV also held week-long music events that took over the presentation of the channel. Examples from the 1990s and 2000s include All Access Week, a week in the summer dedicated to live concerts and festivals; Spankin' New Music Week, a week in the fall dedicated to brand new music videos; and week-long specials that culminated in a particular live event, such as Wanna be a VJ and the Video Music Awards.[28]

At the end of each year, MTV takes advantage of its home location in New York City to broadcast live coverage on New Year's Eve in Times Square. Several live music performances are featured alongside interviews with artists and bands that were influential throughout the year. For many years from the 1980s to the 2000s, the channel upheld a tradition of having a band perform a cover song at midnight immediately following the beginning of the new year.[29]

Live concert broadcasts

Throughout its history, MTV has covered global benefit concert series live. For most of July 13, 1985, MTV showed the Live Aid concerts, held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia. While the ABC network showed only selected highlights during prime-time, MTV broadcast 16 hours of coverage.[30]

Along with VH1, MTV broadcast the Live 8 concerts, a series of concerts set in the G8 states and South Africa, on July 2, 2005.[31] Live 8 preceded the 31st G8 summit and the 20th anniversary of Live Aid. MTV drew heavy criticism for its coverage of Live 8. The network cut to commercials, VJ commentary, or other performances during performances. Complaints surfaced on the Internet over MTV interrupting the reunion of Pink Floyd.[32] In response, MTV president Van Toffler stated that he wanted to broadcast highlights from every venue of Live 8 on MTV and VH1, and clarified that network hosts talked over performances only in transition to commercials, informative segments or other musical performances.[33] Toffler acknowledged that "MTV should not have placed such a high priority on showing so many acts, at the expense of airing complete sets by key artists."[32] He also blamed the Pink Floyd interruption on a mandatory cable affiliate break.[33] MTV averaged 1.4 million viewers for its original July 2 broadcast of Live 8.[32] Consequently, MTV and VH1 aired five hours of uninterrupted Live 8 coverage on July 9, with each channel airing other blocks of artists.[34]

Logo and branding

MTV's logo was designed in 1981 by Manhattan Design (a collective formed by Frank Olinsky,[35] Pat Gorman and Patty Rogoff) under the guidance of original creative director Fred Seibert. The block letter "M" was sketched by Rogoff, with the scribbled word "TV" spraypainted by Olinksky.[36] The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at the time, the logo was constantly branded with different colors, patterns, and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where the "M" is an apple and the snake is the "TV". And for 1984's ID "Art History", the logo is shown in different art styles. The only constant aspects of MTV's logo at the time were its general shape and proportions, with everything else being dynamic.[37]

MTV launched on August 1, 1981, with an extended network ID featuring the first landing on the Moon (with still images acquired directly from NASA), which was a concept of Seibert's executed by Buzz Potamkin and Perpetual Motion Pictures.[38] The ID then cut to the American flag planted on the Moon's surface changed to show the MTV logo on it, which rapidly changed into different colors and patterns several times per second as the network's original guitar-driven jingle was played for the first time. After MTV's launch, the "Moon landing" ID was edited to show only its ending, and was shown at the top of every hour until early 1986, when the ID was scrapped in light of the Space Shuttle Challenger disaster. (since then the space theme and the Moonman became a fixture of MTV’s branding most notably in its award show statue) The ID ran "more than 75,000 times each year (48 times each day), at the top and bottom of every hour every day" according to Seibert.[38]

From the late 1990s to the early 2000s, MTV updated its on-air appearance at the beginning of every year and each summer, creating a consistent brand across all of its music-related shows. This style of channel-wide branding came to an end as MTV drastically reduced its number of music-related shows in the early to mid-2000s. Around this time, MTV introduced a static and single color digital on-screen graphic mainly grey during on-air and some color to be shown during all of its programming.

Starting with the premiere of the short-lived program FNMTV: Friday Night MTV in 2008, MTV started using an updated and cropped version of its original logo for 30 years during most of its on-air programming. It became MTV's official logo on February 8, 2010, and officially debuted on its website.[39] The channel's full text "MUSIC TELEVISION" was eliminated,[1][40] with the revised and chopped down on the logo largely the same as the original logo, but without the initialism, the bottom of the "M" being cropped and the "V" in "TV" no longer branching off.[40] This change was most likely made to reflect MTV's more prominent focus on reality and comedy programming and less on music-related programming. However, much like the original logo, the new logo was designed to be filled in with a seemingly unlimited variety of images. It is used worldwide, but not everywhere is it used existentially. The new logo was first used on MTV Films logo with the 2010 film Jackass 3D. MTV's rebranding was overseen by Popkern.[41]

On June 25, 2015,[42] MTV International rebranded its on-air look with a new vaporwave and seapunk-inspired graphics package. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics".[43][44] Many[like whom?] have derided MTV's choice of rebranding, insisting that the artistic style was centered on denouncing corporate capitalism (many aesthetic pieces heavily incorporate corporate logos of the 1970s, 80s and 90s, which coincidentally include MTV's original logo) rather than being embraced by major corporations like MTV. Many have also suggested that MTV made an attempt to be relevant in the modern entertainment world with the rebrand. In addition to this, the rebrand was made on exactly the same day that the social media site Tumblr introduced Tumblr TV, an animated GIF viewer which featured branding inspired by MTV's original 1980s on-air look.[45] Tumblr has been cited as a prominent location of aesthetic art,[46] and thus many have suggested MTV and Tumblr "switched identities". The rebrand also incorporated a modified version of MTV's classic "I Want My MTV!" slogan, changed to read "I Am My MTV." Vice has suggested that the slogan change represents "the current generation's movement towards self-examination, identity politics and apparent narcissism."[47] MTV also introduced MTV Bump, a website that allows Instagram and Vine users to submit videos to be aired during commercial breaks, as well as MTV Canvas, an online program where users submit custom IDs to also be aired during commercial breaks.[48]

On February 5, 2021, MTV began to use a revised logo in tandem with the 2010 version, doing away with the 3D effect inherited from its predecessors (much akin to the current MTV Video Music Awards variant).[49] That logo is revealed to be an alternate variant of the current logo designed by the design agency Loyalkaspar, which pays homage to MTV of the past with the red-yellow-blue color combination and the 3D effect mainly inherited from its predecessor logo. The new logo's rollout was completed in time for the 2021 MTV Video Music Awards.[50]

"I Want My MTV!"

The channel's iconic "I Want My MTV!" advertising campaign was launched in 1982. It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan "I Want My Maypo!" that Lois adapted unsuccessfully from the original created by animator John Hubley.[51]

Lois's first pitch to the network was roundly rejected when Lois insisted that rock stars like Mick Jagger should be crying when they said the tag line, not unlike his failed 'Maypo' revamp. His associate, and Seibert mentor Dale Pon,[52] took over the campaign, both strategically and creatively. Pon was able to get the campaign greenlit when he laughed the tears out of the spots. From then on–with the exception of the closely logos on the first round of commercials–Pon was the primary creative force.[53]

All the commercials were produced by Buzz Potamkin and his new company Buzzco Productions, directed first by Thomas Schlamme and Alan Goodman and eventually by Candy Kugel.[51]

The campaign featured popular artists and celebrities, including Pete Townshend, Pat Benatar, Adam Ant, David Bowie, the Police, Kiss, Culture Club, Billy Idol, Hall & Oates, Cyndi Lauper, Madonna, Lionel Richie, Ric Ocasek, John Mellencamp, Peter Wolf, Joe Elliott, Stevie Nicks, Rick Springfield, and Mick Jagger, interacting with the MTV logo on-air and encouraging viewers to call their pay television providers and request that MTV be added to their local channel lineups.[37] Eventually, the slogan became so ubiquitous that it made an appearance as a lyric sung by Sting on the Dire Straits song "Money for Nothing", whose music video aired in regular rotation on MTV when it was first released in 1985 and also served as the first video played on its European arm,[54] and became the basis of the music used in the MTV Entertainment Studios production logo.

Influence and controversies

The channel has been a target of criticism by different groups about programming choices, social issues, political correctness, sensitivity, censorship, and a perceived negative social influence on young people.[55] Portions of the content of MTV's programs and productions have come under controversy in the general news media and among social groups that have taken offense. Some within the music industry criticized what they saw as MTV's homogenization of rock 'n' roll, including the punk band the Dead Kennedys, whose song "M.T.V. – Get Off the Air" was released on their 1985 album Frankenchrist, just as MTV's influence over the music industry was being solidified.[56] MTV was also the major influence on the growth of music videos during the 1980s.[57]

Breaking the "color barrier"

During MTV's first few years, very few black artists were featured. The select few in MTV's rotation between 1981 and 1984 were Michael Jackson, Prince, Eddy Grant, Tina Turner, Donna Summer, Joan Armatrading, Musical Youth, The Specials, The Selecter, Grace Jones, John Butcher and Herbie Hancock. Mikey Craig of Culture Club, Joe Leeway of Thompson Twins and Tracy Wormworth of The Waitresses were also black. The Specials, which included black and white vocalists and musicians, were also the first act with people of color to perform on MTV; their song "Rat Race" was the 58th video on the station's first broadcast day.[58]

MTV refused other black artists' videos, such as Rick James' "Super Freak", because they did not fit the channel's carefully selected album-oriented rock format at the time. The exclusion enraged James, who publicly advocated the addition of more black artists to the channel. David Bowie also questioned MTV's lack of black artists during an on-air interview with VJ Mark Goodman in 1983.[59] MTV's original head of talent and acquisition, Carolyn B. Baker, who was black, questioned why the definition of music had to be so narrow, as did a few others outside the network. Years later, Baker said, "The party line at MTV was that we weren't playing black music because of the research – but the research was based on ignorance… We were young, we were cutting-edge. We didn't have to be on the cutting edge of racism." Nevertheless, it was Baker who rejected Rick James' "Super Freak" video "because there were half-naked women in it, and it was a piece of crap. As a black woman, I did not want that representing my people as the first black video on MTV."[60]

The network's director of music programming, Buzz Brindle, told an interviewer in 2006: "MTV was originally designed to be a rock music channel. It was difficult for MTV to find African American artists whose music fit the channel's format that leaned toward rock at the outset." Writers Craig Marks and Rob Tannenbaum noted that the channel "aired videos by plenty of white artists who didn't play rock." Andrew Goodwin later wrote: "[MTV] denied racism, on the grounds that it merely followed the rules of the rock business."[61] MTV senior executive vice president Les Garland complained decades later, "The worst thing was that 'racism' bullshit ... there were hardly any videos being made by black artists. Record companies weren't funding them. They never got charged with racism." However, critics of that defence pointed out that record companies were not funding videos for black artists because they knew they would have difficulty persuading MTV to play them.[62] The book The Vault: The Definitive Guide to the Musical World of Prince, which was co-written by the artist, states that while Bob Pittman had defined the channel’s focus as “strictly rock and roll”, the network nevertheless picked up the video to Prince’s “1999” on December 16, 1982.[63]

In celebrating the 40th anniversary of the network's launch in 2021, current MTV Entertainment Group president Chris McCarthy acknowledged that "(o)ne of the bigger mistakes in the early years was not playing enough diverse music ... but the nice thing that I've always learned at MTV is we have no problem owning our mistakes, quickly correcting them and trying to do the right thing and always follow where the audience is going."[64]

Before 1983, Michael Jackson also struggled for MTV airtime.[65] To resolve the struggle and finally "break the color barrier", the president of CBS Records, Walter Yetnikoff, denounced MTV in a strong, profane statement, threatening to take away its right to play any of the label's music.[65][66] However, Les Garland, then acquisitions head, said he decided to air Jackson's "Billie Jean" video without pressure from CBS,[59] a statement later contradicted by CBS head of Business Affairs David Benjamin in Vanity Fair.[67]

According to The Austin Chronicle, Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place."[68] But change was not immediate. "Billie Jean" was not added to MTV's "medium rotation" playlist (two to three airings per day) until it reached No. 1 on the Billboard Hot 100 chart. In the final week of March, it was in "heavy rotation", one week before the MTV debut of Jackson's "Beat It" video. Prince's "Little Red Corvette" joined both videos in heavy rotation at the end of April. At the beginning of June, "Electric Avenue" by Eddy Grant joined "Billie Jean," which was still in heavy rotation until mid-June. At the end of August, "She Works Hard for the Money" by Donna Summer was in heavy rotation on the channel. Herbie Hancock's "Rockit" and Lionel Richie's "All Night Long" were placed in heavy rotation at the end of October and the beginning of November respectively. In the final week of November, Donna Summer's "Unconditional Love" was in heavy rotation. When Jackson's elaborate video for "Thriller" was released late that year, raising the bar for what a video could be, the network's support for it was total; subsequently, more pop and R&B videos were played on MTV.[69]

Following Jackson's and Prince's breakthroughs on MTV, Rick James did several interviews where he brushed off the accomplishment as tokenism, saying in a 1983 interview, in an episode of Mike Judge Presents: Tales from the Tour Bus on James, that "any black artist that [had] their video played on MTV should pull their [videos] off MTV."[70]

Subsequent concepts

HBO also had a 30-minute program of music videos called Video Jukebox, that first aired around the time of MTV's launch and lasted until late 1986. Also around this time, HBO, as well as other premium channels such as Cinemax, Showtime and The Movie Channel, occasionally played one or a few music videos between movies.[71]

SuperStation WTBS launched Night Tracks on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Its most noticeable difference was that black artists that MTV initially ignored received airplay. The program ran until the end of May 1992.

Playboy TV launched their own music video program called "Playboy's Hot Rocks" that premiered on July 15, 1983, featuring uncensored versions of music videos that were shown in nightclubs by artists from Duran Duran and Mötley Crüe to Nine Inch Nails and 2Pac. At times, they would do a certain theme like the all Prince theme on the channel back in the 90s.

A few markets also launched music-only channels, including Las Vegas' KRLR-TV (now KSNV), which debuted in the summer of 1984 and was branded as "Vusic 21". The first video played on that channel was "Video Killed the Radio Star", following in the footsteps of MTV.[citation needed]

Shortly after TBS began Night Tracks, NBC launched a music video program called Friday Night Videos, which was considered network television's answer to MTV. Later renamed simply Friday Night, the program ran from 1983 to 2002. ABC's contribution to the music video program genre in 1984, ABC Rocks, was far less successful, lasting only a year.[72]

TBS founder Ted Turner started the Cable Music Channel in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. But after one month as a money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1.[73]

The founders of Financial News Network, Glenn Taylor and Karen Tyler tried to capitalize on the concept by launching Discovery Music Network, which was set to be a cable network,[74] and has plans to set up the Discovery Broadcasting System, which consists of the aforementioned network, along with computer and business networks,[75] but it never got off the ground.[76]

Shortly after its launch, Disney Channel aired a program called DTV, a play on the MTV acronym. The program used music cuts, both from past and upcoming artists. Instead of music videos, the program used clips of various vintage Disney cartoons and animated films (from Snow White and the Seven Dwarfs to The Fox and the Hound) to go with the songs. The program aired in multiple formats, sometimes between shows, sometimes as its own program, and other times as one-off specials. The specials tended to air both on the Disney Channel and NBC. The program aired at several times between 1984 and 1999. In 2009, Disney Channel revived the DTV concept with a new series of short-form segments called Re-Micks.

Hanna-Barbera created HBTV, similar to DTV in 1985 and in 1986.

Censorship

Main article: Censorship on MTV

MTV has edited a number of music videos to remove nudity, references to drugs,[77] sex, violence, weapons, racism, homophobia, and/or advertising.[78] Many music videos aired on the channel were either censored, moved to late-night rotation, or banned entirely from the channel.

In the 1980s, parent media watchdog groups such as the Parents Music Resource Center (PMRC) criticized MTV over certain music videos that were claimed to have explicit imagery of satanism. As a result, MTV developed a strict policy on refusal to air videos that may depict Satanism or anti-religious themes.[79] This policy led MTV to ban music videos such as "Jesus Christ Pose" by Soundgarden in 1991[80] and "Megalomaniac" by Incubus in 2004;[81] however, the controversial band Marilyn Manson was among the most popular rock bands on MTV during the late 1990s and early 2000s.

On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a "no appropriation policy" that forbid her from wearing her hair in cornrows in an episode of Mary + Jane. She said, "I wanted to cornrow my hair, and they were like, 'That's racist.'"[82]

Trademark suit

Magyar Televízió, Hungary's public broadcaster who has a trademark on the initials MTV, registered with the Hungarian copyright office, sued the American MTV (Music Television) network for trademark infringement when the Hungarian version of the music channel was launched in 2007.

In 2008 according to the final verdict of the Hungarian Metropolitan Regional Court, although the national public broadcaster and the American entertainment station are identified by the same brand name in the same market, consumers couldn't confuse those TV channels. The two channels appear with the same label in public, but the services of the public broadcaster and the commercial channel cannot be compared either content-wise or stylistically.[83][84]

Andrew Dice Clay

During the 1989 MTV Video Music Awards ceremony, comedian Andrew Dice Clay did his usual "adult nursery rhymes" routine (which he had done in his stand-up acts), after which the network executives imposed a lifetime ban. Billy Idol's music video for the song "Cradle of Love" originally had scenes from Clay's film The Adventures of Ford Fairlane when it was originally aired; scenes from the film were later excised. During the 2011 MTV Video Music Awards, Clay was in attendance where he confirmed that the channel lifted the ban.[85]

Beavis and Butt-Head

Main article: Beavis and Butt-Head § Allegations of promoting dangerous behavior

In the wake of controversy that involved a child burning down his house after allegedly watching Beavis and Butt-head, MTV moved the show from its original 7 p.m. time slot to an 11 p.m. time slot. Also, Beavis's tendency to flick a lighter and yell "fire" was removed from new episodes, and controversial scenes were removed from existing episodes before their rebroadcast.[86] Some extensive edits were noted by series creator Mike Judge after compiling his Collection DVDs, saying that "some of those episodes may not even exist actually in their original form."[87]

Dude, This Sucks

A pilot for a show called Dude, This Sucks was cancelled after teens attending a taping at the Snow Summit Ski Resort in January 2001 were sprayed with liquidized fecal matter by a group known as "The Shower Rangers". The teens later sued,[88] with MTV later apologizing and ordering the segment's removal.[89][90]

Super Bowl XXXVIII halftime show

Main article: Super Bowl XXXVIII halftime show controversy

After Viacom's purchase of CBS, MTV was selected to produce the Super Bowl XXXV halftime show in 2001, airing on CBS and featuring Britney Spears, NSYNC, and Aerosmith.[91] Due to its success, MTV was invited back to produce another halftime show in 2004; this sparked a nationwide debate and controversy that drastically changed Super Bowl halftime shows, MTV's programming, and radio censorship.

When CBS aired Super Bowl XXXVIII in 2004, MTV was again chosen to produce the halftime show, with performances by such artists as Nelly, P. Diddy, Janet Jackson, and Justin Timberlake. The show became controversial, however, after Timberlake tore off part of Jackson's outfit while performing "Rock Your Body" with her, revealing her right breast. All involved parties apologized for the incident, and Timberlake referred to the incident as a "wardrobe malfunction".[92]

Michael Powell, then-chairman of the Federal Communications Commission (FCC), ordered an investigation the day after the broadcast.[92] In the weeks following the halftime show, MTV censored much of its programming. Several music videos, including "This Love" and "I Miss You", were edited for sexual content.[81] In September 2004, the FCC ruled that the halftime show was indecent and fined CBS $550,000.[93] The FCC upheld it in 2006,[94] but federal judges reversed the fine in 2008.[95]

Nipplegate

Timberlake and Jackson's controversial event gave way to a "wave of self-censorship on American television unrivaled since the McCarthy era".[96] After the sudden event, names surfaced such as nipplegate, Janet moment, and boobgate, and this spread politically, furthering the discussion into the 2004 presidential election surrounding "moral values" and "media decency".[96]

Moral criticism

In 2005, the Parents Television Council (PTC) released a study titled "MTV Smut Peddlers", which sought to expose excessive sexual, profane, and violent content on the channel, based on MTV's spring break programming from 2004.[97] Jeanette Kedas, an MTV network executive, called the PTC report "unfair and inaccurate" and "underestimating young people's intellect and level of sophistication", while L. Brent Bozell III, then-president of the PTC, stated: "the incessant sleaze on MTV presents the most compelling case yet for consumer cable choice", referring to the practice of pay television companies to allow consumers to pay for channels à la carte.[98]

In April 2008, PTC released The Rap on Rap, a study covering hip-hop and R&B music videos rotated on programs 106 & Park and Rap City, both shown on BET, and Sucker Free on MTV. PTC urged advertisers to withdraw sponsorship of those programs, whose videos PTC stated targeted children and teenagers containing adult content.[99][100]

Jersey Shore

Main article: Controversies of Jersey Shore

MTV received significant criticism from Italian American organizations for Jersey Shore, which premiered in 2009.[101] The controversy was due in large part to the manner in which MTV marketed the show, as it liberally used the word "guido" to describe the cast members. The word "guido" is generally regarded as an ethnic slur when referring to Italians and Italian Americans. One promotion stated that the show was to follow, "eight of the hottest, tannest, craziest Guidos,"[102] while yet another advertisement stated, "Jersey Shore exposes one of the tri-state area's most misunderstood species ... the GUIDO. Yes, they really do exist! Our Guidos and Guidettes will move into the ultimate beach house rental and indulge in everything the Seaside Heights, New Jersey scene has to offer."[103]

Prior to the series debut, Unico National formally requested that MTV cancel the show.[104] In a formal letter, the company called the show a "direct, deliberate and disgraceful attack on Italian Americans."[105] Unico National President Andre DiMino said, "MTV has festooned the 'bordello-like' house set with Italian flags and red, white and green maps of New Jersey while every other cutaway shot is of Italian signs and symbols. They are blatantly as well as subliminally bashing Italian Americans with every technique possible."[106] Around this time, other Italian organizations joined the fight, including the NIAF and the Order Sons of Italy in America.[107][108][109]

MTV responded by issuing a press release which stated in part, "The Italian American cast takes pride in their ethnicity. We understand that this show is not intended for every audience and depicts just one aspect of youth culture."[101] Following the calls for the show's removal, several sponsors requested that their ads not be aired during the show. These sponsors included Dell, Domino's Pizza, and American Family Insurance.[110] Despite the loss of certain advertisers, MTV did not cancel the show. Moreover, the show saw its audience increase from its premiere in 2009, and continued to place as MTV's top-rated programs during Jersey Shore's six-season run, ending in 2012.

Social activism

In addition to its regular programming, MTV has a long history of promoting social, political, and environmental activism in young people.[111] The channel's vehicles for this activism have been Choose or Lose, encompassing political causes and encouraging viewers to vote in elections; Fight For Your Rights, encompassing anti-violence and anti-discrimination causes; think MTV; and MTV Act and Power of 12, the newest umbrellas for MTV's social activism.

Choose or Lose

In 1992, MTV started a pro-democracy campaign called Choose or Lose, to encourage over 20 million people to register to vote, and the channel hosted a town hall forum for then-candidate Bill Clinton.[112]

In recent years, other politically diverse programs on MTV have included True Life, which documents people's lives and problems, and MTV News specials, which center on very current events in both the music industry and the world. One special show covered the 2004 US presidential election, airing programs focused on the issues and opinions of young people, including a program where viewers could ask questions of Senator John Kerry.[113] MTV worked with P. Diddy's "Citizen Change" campaign, designed to encourage young people to vote.[114]

Additionally, MTV aired a documentary covering a trip by the musical group Sum 41 to the Democratic Republic of the Congo, documenting the conflict there. The group ended up being caught in the midst of an attack outside of the hotel and was subsequently flown out of the country.[115]

The channel also began showing presidential campaign commercials for the first time during the 2008 US presidential election.[116] This has led to criticism, with Jonah Goldberg opining that "MTV serves as the Democrats' main youth outreach program."[117]

Rock the Vote

MTV is aligned with Rock the Vote, a campaign to motivate young adults to register and vote.[118]

MTV Act and Power of 12

In 2012, MTV launched MTV Act and Power of 12, its current social activism campaigns. MTV Act focuses on a wide array of social issues,[119] while Power of 12 was a replacement for MTV's Choose or Lose and focused on the 2012 US presidential election.[120]

Elect This

In 2016, MTV continued its pro-democracy campaign with Elect This, an issue-oriented look at the 2016 election targeting Millennials. Original content under the "Elect This" umbrella includes "Infographica," short animations summarizing MTV News polls; "Robo-Roundtable," a digital series hosted by animatronic robots; "The Racket," a multi-weekly digital series; and "The Stakes," a weekly political podcast.[121]

Vote Early Day

In 2020, MTV was the principal founder of Vote Early Day. Initially, the primary target audience was young voters. The MTV campaign launched with partners across media, consumer brands, and advocacy organizations, and its strength being that it isn't ‘owned’ by any one entity.[122][123][124]

Beyond MTV

Since its launch in 1981, the brand "MTV" has expanded and includes many additional properties beyond the original MTV channel, including a variety of sister channels in the US, dozens of affiliated channels around the world, and an Internet presence through MTV.com and related websites.

Sister channels in the United States

MTV operates a group of channels under MTV Networks – a name that continues to be used for the individual units of the Paramount Media Networks, a division of corporate parent Paramount Global. In 1985, MTV saw the introduction of its first regular sister channel, VH1, which was originally an acronym for "Video Hits One" and was designed to play adult contemporary music videos. VH1 is aimed at celebrity and popular culture programming, which includes many reality shows. Another sister channel, CMT, targets the southern culture market.

The advent of satellite television and digital cable brought MTV greater channel diversity, including its sister channels MTV2 and Spanish-speaking MTV Tr3́s (Tr3́s), which initially played music videos exclusively but later focused on other programming. MTV also formerly broadcast MTVU on campuses at various universities until 2018, when the MTV Networks on Campus division was sold, and the channel remained as a digital cable channel only. MTV formerly also had MTV Hits and MTVX channels until these were converted into NickMusic and MTV Jams, respectively. MTV Jams was later rebranded as BET Jams in 2015.

In January 2006, MTV launched MTV HD, a 1080i high-definition simulcast feed of MTV. Until Viacom's main master control was upgraded in 2013, only the network's original series after 2010 (with some pre-2010 content) are broadcast in high definition, while music videos, despite being among the first television works to convert to high definition presentation in the mid-2000s, were presented in 4:3 standard definition, forcing them into a windowboxing type of presentation; since that time, all music videos are presented in HD and are framed to their director's preference. Jersey Shore, despite being shot with widescreen HD cameras, was also presented with SD windowboxing (though the 2018 Family Vacation revival is in full HD). The vast majority of providers carry MTV HD.

MTV Networks also operates MTV Live, a high-definition channel that features original HD music programming and HD versions of music-related programs from MTV, VH1, and CMT. The channel was launched in January 2006 as MHD (Music: High Definition). The channel was officially rebranded as MTV Live on February 1, 2016.[125]

In 2005 and 2006, MTV launched a list of channels for Asian Americans. The first channel was MTV Desi, launched in July 2005, dedicated towards Indian Americans. Next was MTV Chi, in December 2005, which catered to Chinese Americans. The third was MTV K, launched in June 2006 and targeted toward Korean Americans. Each of these channels featured music videos and shows from MTV's international affiliates as well as original US programming, promos, and packaging. All three of these channels ceased broadcasting on April 30, 2007.

On August 1, 2016, the 35th anniversary of the original MTV's launch, VH1 Classic was rebranded as MTV Classic. The channel's programming focused on classic music videos and programming (including notable episodes of MTV Unplugged and VH1 Storytellers), but skews more towards the 1980s, 1990s and 2000s. The network aired encores of former MTV series such as Beavis and Butt-Head and Laguna Beach: The Real Orange County. The network's relaunch included a broadcast of MTV's first hour on the air, which was also simulcast on MTV and online via Facebook live streaming.[126][127] MTV Classic only retained three original VH1 Classic programs, which were That Metal Show, Metal Evolution, and Behind the Music Remastered, although repeats of current and former VH1 programs such as Pop-Up Video and VH1 Storytellers remained on the schedule. However, the rebranded MTV Classic had few viewers and declined quickly to become the least-watched English-language subscription network rated by Nielsen at the end of 2016. At the start of 2017, it was reorganized into an all-video network.[128][129]

Internet

In the late 1980s, before the internet, MTV VJ Adam Curry began experimenting online. In 1993, he registered the then-unclaimed domain name "MTV.com" with the idea of being MTV's unofficial new voice on the Internet. Although this move was sanctioned by his supervisors at MTV Networks at the time, when Curry left to start his own web-portal design and hosting company, MTV subsequently sued him for the domain name, which led to an out-of-court settlement.[130]

The service hosted at the domain name was originally branded "MTV Online" during MTV's first few years of control over it in the mid-1990s. It served as a counterpart to the America Online portal for MTV content, which existed at AOL keyword MTV until approximately the end of the 1990s. After this time, the website became known as simply "MTV.com" and served as the Internet hub for all MTV and MTV News content.

MTV.com experimented with entirely video-based layouts between 2005 and 2007. The experiment began in April 2005 as MTV Overdrive, a streaming video service that supplemented the regular MTV.com website.[131] Shortly after the 2006 MTV Video Music Awards, which were streamed on MTV.com and heavily used the MTV Overdrive features, MTV introduced a massive change for MTV.com, transforming the entire site into a Flash video-based entity.[132] Much of users' feedback about the Flash-based site was negative, demonstrating a dissatisfaction with videos that played automatically, commercials that could not be skipped or stopped, and the slower speed of the entire website. The experiment ended in February 2007 as MTV.com reverted to a traditional HTML-based website design with embedded video clips, in the style of YouTube and some other video-based websites.[133]

From 2006 to 2007, MTV operated an online channel, MTV International, targeted to the broad international market. The purpose of the online channel was to air commercial-free music videos as television channels began focusing on shows unrelated to music videos or music-related programming.

The channel responded to the rise of the Internet as the new central place to watch music videos in October 2008 by launching MTV Music (later called MTV Hive), a website that featured thousands of music videos from MTV and VH1's video libraries, dating back to the earliest videos from 1981.

A newly created division of the company, MTV New Media, announced in 2008 that it would produce its own original web series, in an attempt to create a bridge between old and new media.[134] The programming is available to viewers via personal computers, cell phones, iPods, and other digital devices.[135]

In the summer of 2012, MTV launched a music discovery website called the MTV Artists Platform (also known as Artists.MTV). MTV explained, "While technology has made it way easier for artists to produce and distribute their own music on their own terms, it hasn't made it any simpler to find a way to cut through all the Internet noise and speak directly to all of their potential fans. The summer launch of the platform is an attempt to help music junkies and musicians close the gap by providing a one-stop place where fans can listen to and buy music and purchase concert tickets and merchandise."[136]

MTV.com remains the official website of MTV, and it expands on the channel's broadcasts by bringing additional content to its viewers. In 2022, it was revised to mostly focus on directing consumers to content on Paramount+ and Pluto TV. The site featured an online version of MTV News and podcasts. It has TV Everywhere authenticated streaming. The news site is defunct but still can be accessed with prior movie features, profiles and interviews with recording artists and from MTV's television programs. A related MTV app was available on mobile platforms and connected TV devices.

Termination of music programming

Parent company Paramount announced on October 10, 2025, that its United Kingdom and Ireland channels MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live would all stop broadcasting after December 31, 2025. The broadcaster's "flagship" channel MTV would remain on air, showing reality series such as Dating Naked UK, Teen Mom, and Geordie Shore.[137][138] North American channels will remain unaffected but will also be evaluated later.[139]

After going off the air in the UK and Ireland, the aforementioned MTV channels would be switched off in France, Germany, Austria, Poland, Hungary, Australia, and Brazil,[140][141] in what Euronews journalist David Mouriquand called "a sign of changing times".

As of January 2026, MTV only carries music videos in five regions: United States (through a 1 hour weekly block on the main network and several side channels on cable and Pluto TV), Japan, Israel, Taiwan, and India.

See also

• History of MTV
• List of MTV award shows
• List of MTV channels
  • MTV Canada
  • MTV Australia and New Zealand
  • MTV India
  • MTV Latin America
  • MTV Global
• Music industry

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131. ^ "MTV today announced the launch of the new hybrid channel, "MTV Overdrive"". Archived from the original on November 6, 2008. Retrieved August 11, 2008.
132. ^ "MTV switches to Adobe Flash-based website". Archived from the original on June 12, 2008. Retrieved August 11, 2008.
133. ^ "MTV.com returns to HTML-based website". Archived from the original on February 3, 2012.
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135. ^ "MTV, Craig Brewer team up for online drama". Commercial Appeal. July 10, 2008. Archived from the original on August 24, 2013. Retrieved December 3, 2008.
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137. ^ Reilly, Mark (October 10, 2025). "MTV to Axe UK Music Channels at the End of the Year". Rolling Stone. Retrieved October 14, 2025.
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139. ^ Rozzen, Michael (October 23, 2025). "Fact or Fiction: MTV shutting down after 40 years?". ABC 10 News. Retrieved December 16, 2025.
140. ^ "MTV music channels to be switched off across Europe by end of 2025". Euronews. October 13, 2025. Retrieved October 15, 2025. [This is] a business decision that represents a cultural moment, signalling the death of communal music discovery and prompting a reflection on how we consume music in the digital age.
141. ^ McFall, Marni Rose (October 13, 2025). "MTV Shutting Down Music Channels". Newsweek. Retrieved October 14, 2025.

Bibliography

• Blackwood, Nina; Goodman, Mark; Hunter, Alan; Quinn, Martha; Edwards, Gavin (2013). VJ: The Unplugged Adventures of MTV's First Wave. Atria. ISBN 1-4516-7812-6.
• Denisoff, R. Serge (1988). Inside MTV. Transaction. ISBN 0-88738-864-7.
• McGrath, Tom (1996). MTV: The Making of a Revolution. Running Pr. ISBN 1-56138-703-7.
• MTV Uncensored. MTV, 2001. ISBN 0-7434-2682-7.
• Prato, Greg (2011). MTV Ruled the World: The Early Years of Music Video. Createspace. ISBN 0-578-07197-5.
• Tannenbaum, Rob/Marks, Craig (2012). I Want My MTV: The Uncensored Story of the Music Video Revolution. Plume. ISBN 0-452-29856-3.

External links

Wikiquote has quotations related to MTV.

• Official website
• Mark Goodman, Nina Blackwood, Alan Hunter interviewed on Stuck in the '80s podcast

v t e MTV original programming
Current Caught in the Act: Unfaithful (since 2023) The Challenge (since 1998) The Challenge: All Stars (since 2025) Couples Retreat (since 2023) MTV Cribs (2000–2011; since 2021) Help! I'm in a Secret Relationship! (since 2022) Jersey Shore: Family Vacation (since 2018) Love & Hip Hop: Atlanta (since 2023) Love & Hip Hop: Atlanta: Run It Back (since 2023) The Love Experiment (since 2023) MTV Unplugged (since 1989) Ridiculousness (since 2011) RuPaul's Drag Race (since 2023) RuPaul's Drag Race: Untucked (since 2023) The Surreal Life (since 2024) Teen Mom: Family Reunion (since 2022) Teen Mom: The Next Chapter (since 2022)
Former 1980sdebuts 120 Minutes (1986–2000) Al TV (1984–1999) Andy Warhol's Fifteen Minutes (1985–1987) The Brawl to End It All (1984) Camp MTV (1989) Club MTV (1987–1992) Dial MTV (1986–1996) Headbangers Ball (1987–1995) Heavy Metal Mania (1985–1987) House of Style (1989–2012) I.R.S. Records Presents The Cutting Edge (1983–1987) Just Say Julie (1989–1992) MTV New Year's (1981–2014) PostModern MTV (1989–1993) Remote Control (1987–1990) MTV Spring Break (1986–2014, 2019) Stevie and Zoya (1987–1989) Street Party (1989–1992) Totally Pauly (1989–1994) The War to Settle the Score (1985) We're Dancin' (1982–1983) Yo! MTV Raps (1988–1995) 1990sdebuts 12 Angry Viewers (1997–1998) Æon Flux (1991–1995) Alternative Nation (1992–1997) Amp (1996–2001) Apartment 2F (1997) Austin Stories (1997–1998) MTV Beach House (1993) Beavis and Butt-Head (1993–1997, 2011) The Ben Stiller Show (1992–1993) The Blame Game (1999–2000) The Brothers Grunt (1994–1995) Buzzkill (1996) Cartoon Sushi (1997–1998) Catwalk (1992–1994) Celebrity Deathmatch (1998–2002, 2006–2007) The Cut (1998) Daria (1997–2001) Dead at 21 (1994) Downtown (1999) FANatic (1998–2000) The Grind (1992–1997) The Head (1994–1996) The Idiot Box (1991) Idiot Savants (1996–1997) The Jenny McCarthy Show (1997) The Jon Stewart Show (1993–1994) Like We Care (1992) Lip Service (1992–1994) Liquid Television (1991–2014) MTV Live (1997–1998) Loveline (1996–2000) Making the Video (1999–2009) The Maxx (1995) MTV News: Unfiltered (1994–1998) Oddville, MTV (1997–1999) Pirate TV (1990) The Real World (1992–2017) Road Rules (1995–2004, 2007) MTV Rock N' Jock (1991–2001) Say What? (1998–1999) Say What? Karaoke (1998–2003) Sex in the '80s (1990) Sex in the '90s (1992–1994) The Sifl and Olly Show (1998–1999) Singled Out (1995–1998, 2018) MTV Sports (1992–1997) Squirt TV (1994–1996) The State (1993–1995) Super Adventure Team (1998) Station Zero (1999) The Tom Green Show (1999–2000) Total Request (1998) Total Request Live (1998–2008; 2017–2019) Trashed (1994) True Life (1998–2017, 2020) Turn It Up! (1990) Undressed (1999–2002) Wanna Be a VJ (1998–2000) webRIOT (1999–2000) You Wrote It, You Watch It (1992–1993) 2000sdebuts 16 and Pregnant (2009–2014; 2020–2021) 3-South (2002–2003) $5 Cover (2009) 50 Cent: The Money and the Power (2008–2009) MTV's The 70s House (2005) 8th & Ocean (2006) Adventures in Hollyhood (2007) The Adventures of Chico and Guapo (2006) America's Best Dance Crew (2008–2012, 2015) The Andy Dick Show (2001–2002) The Andy Milonakis Show (2005–2007) The Ashlee Simpson Show (2004–2005) The Assistant (2004) Bam's Unholy Union (2007) Barrio 19 (2007) Battle for Ozzfest (2004–2005) Becoming (2002) Blowin' Up (2006–2007) Boiling Points (2004–2005) Bromance (2008–2009) Bully Beatdown (2009–2012) Buzzin' (2008) Call to Greatness (2006) Carmen and Dave: An MTV Love Story (2002) Celebrity Rap Superstar (2007) The CollegeHumor Show (2009) The City (2008–2010) Clone High (2002–2003) College Life (2009) Daddy's Girls (2009) Damage Control (2005) DanceLife (2007) Date My Mom (2004–2006) Diary (2000–2014) Disaster Date (2009–2011) Dismissed (2001–2003) DJ & the Fro (2009) Dogg After Dark (2009) Doggy Fizzle Televizzle (2002–2003) A Double Shot at Love (2008–2009) Engaged and Underage (2007–2008) Exposed (2007–2008) Fear (2000–2002) Final Fu (2006) FNMTV (2008) Fraternity Life (2003–2005) From G's to Gents (2008–2009) The Gamekillers (2006) Gone Too Far (2009) High School Stories (2004–2006) Hilary Duff: This Is Now (2007) The Hills (2006–2010) Homewrecker (2005) How's Your News? (2009) Human Giant (2007–2008) I Bet You Will (2002) I'm from Rolling Stone (2007) I Want a Famous Face (2004–2005) MTV Icon (2001–2004) Is She Really Going Out with Him? (2009–2010) It's On with Alexa Chung (2009) Jackass (2000–2002) Jersey Shore (2009–2012) Juvies (2007) Kathy's So-Called Reality (2001) Kaya (2007) Laguna Beach: The Real Orange County (2004–2006) Legally Blonde: The Musical: The Search for Elle Woods (2008) Life of Ryan (2007–2008) Live Through This (2000) The Lyricist Lounge Show (2000–2001) Made (2002–2014) Making the Band (2001–2009) Making Menudo (2007) Maui Fever (2007) Meet the Barkers (2005–2006) Miss Seventeen (2005) Music Feed (2009–2017) My Own (2006) My Super Sweet 16 (2005–2009, 2017) Newlyweds: Nick and Jessica (2003–2005) Newport Harbor: The Real Orange County (2007–2008) Next (2005–2008) Nick Cannon Presents: Short Circuitz (2007) Nitro Circus (2009) The Osbournes (2002–2005) Pageant Place (2007) The Paper (2008) Parental Control (2006–2010) Paris Hilton's My New BFF (2008–2009) The Phone (2009) Pimp My Ride (2004–2007) Popzilla (2009) PoweR Girls (2005) Pranked (2009–2012) Punk'd (2003–2007, 2012) Rich Girls (2003) Rob & Big (2006–2008) Rob Dyrdek's Fantasy Factory (2009–2015) Rock the Cradle (2008) Room 401 (2007) Room Raiders (2003–2009) Run's House (2005–2009) The Sausage Factory (2002) Scarred (2007) Scratch and Burn (2002) Sex 2K (2001–2004) A Shot at Love with Tila Tequila (2007–2008) Silent Library (2009–2011) Sorority Life (2002–2004) Spider-Man: The New Animated Series (2003) Spy Groove (2000–2002) Spyder Games (2001) Sucker Free (2006–2008) Surf Girls (2003) T.I.'s Road to Redemption (2009) Taking the Stage (2009–2010) Taquita + Kaui (2007) Teen Mom (2009–2012; 2015–2021) That's Amore! (2008) There & Back (2006) Tiara Girls (2006) 'Til Death Do Us Part: Carmen and Dave (2004) The New Tom Green Show (2003) MTV's Top Pop Group (2008) Trick It Out (2005–2007) Trippin' (2005) twentyfourseven (2006) Two-A-Days (2006–2007) Undergrads (2001) Valemont (2009) Viva La Bam (2003–2005) Wanna Come In? (2004) Why Can't I Be You? (2006) Wild 'n Out (2005–2007, 2013–2019) Wildboyz (2003–2004) Wrestling Society X (2007) WWE Heat (2000–2003) WWE Tough Enough (2001–2003) The X Effect (2007–2009) Yo Momma (2006–2007) 2010sdebuts 90's House (2017) Acting Out (2016) The Alectrix (2013) The Almost Impossible Game Show (2016) Amazingness (2017–2018) Are You the One? (2014–2019) Are You the One? Second Chances (2017) Awkward (2011–2016) Big Tips Texas (2013) Broke Ass Game Show (2015–2016) Buckwild (2013) The Buried Life (2010) Caged (2012) Catfish: The TV Show (2012–2024) The Challenge: Champs vs. Stars (2017–2018) Cuff'd (2011) Dare to Live (2017) Death Valley (2011) Downtown Girls (2010) Double Shot at Love (2019–2021) The Dudesons in America (2010) Ex on the Beach (2018–2023) Eye Candy (2015) Fail Army (2016) Fast Food Heights (2016) Faking It (2014–2016) Fear Factor (2017–2018) Finding Carter (2014–2015) Floribama Shore (2017–2021) Follow the Rules (2015) Friendzone (2011–2014) Game of Clones (2019) Ghosted: Love Gone Missing (2019–2021) Girl Code (2013–2015) Good Vibes (2011) Greatest Party Story Ever (2016) Happyland (2014) The Hard Times of RJ Berger (2010–2011) The Hills: New Beginnings (2019, 2021) Hired (2010) House of Food (2014) How Far Is Tattoo Far? (2018–2019) I Just Want My Pants Back (2011–2012) I Used to Be Fat (2010–2011, 2013) If You Really Knew Me (2010) The Inbetweeners (2012) Kesha: My Crazy Beautiful Life (2013) Kingin' with Tyga (2015–2016) Ladylike (2016) Lindsay Lohan's Beach Club (2019) Loosely Exactly Nicole (2016) Lucha Libre USA (2010–2011) Made in Staten Island (2019) Mary + Jane (2016) Middle of the Night Show (2015) Money from Strangers (2012–2013) My Life as Liz (2010–2011) Nikki & Sara Live (2013) One Bad Choice (2015) Owning It (2016) The Pauly D Project (2012) Plain Jane (2011) Pretty Little Mamas (2018) Promposal (2017) The Racket (2016) The Ride (2010) SafeWord (2017–2018) Savage U (2012) Scream (2015–2016) Scrubbing In (2013) The Seven (2010–2011) The Shannara Chronicles (2016) Shinesty (2017) The Show with Vinny (2013) Siesta Key (2017–2023) Skins (2011) Slednecks (2014) Snack-Off (2014–2015) Snooki & Jwoww (2012–2015) Stranded with a Million Dollars (2017) Suspect (2016) Sweet/Vicious (2016–2017) Teen Mom 2 (2011–2022) Teen Mom 3 (2013) Teen Mom: Young and Pregnant (2018–2022) Teen Mom: Young Moms Club (2019) Teen Wolf (2011–2017) This Is How I Made It (2012–2013) Todrick (2015) Too Stupid to Die (2018) Underemployed (2012–2013) Undressed (2017) Virgin Territory (2014) Warren the Ape (2010) When I Was 17 (2010–2011) Winter Break: Hunter Mountain (2018) World of Jenks (2010–2013) Zach Stone Is Gonna Be Famous (2013) 2020sdebuts 16 and Recovering (2020) Adorableness (2021) All Star Shore (2023) Becoming a Popstar (2022) Buckhead Shore (2022) The Busch Family Brewed (2020) The Challenge: Untold History (2022) Deliciousness (2020–2022) The Exhibit: Finding the Next Great Artist (2023) Families of the Mafia (2020–2021) Love at First Lie (2022) Messyness (2021–2022) The Real Friends of WeHo (2023) Revenge Prank (2020–2021) Teen Mom: Girls' Night In (2022) True Life Crime (2020–2021) The West Coast Hustle (2024)

v t e Music-based programs on MTV
Alternative rock	120 Minutes Alternative Nation PostModern MTV
Behind the scenes programs	Becoming Making the Video
Chart programs	Dial MTV Total Request Total Request Live
Dance and Electronic music	Amp Club MTV The Grind Street Party We're Dancin'
General blocks	AMTV FNMTV MTV Beach House (MTV Malibu Beach House)
Heavy metal music	Headbangers Ball
Hip-hop and R&B music	Direct Effect MTV Jams Station Zero Yo! MTV Raps The Week in Jams
Game shows	Lip Service Say What? Say What? Karaoke Turn It Up!
Live performance shows	I.R.S. Records Presents The Cutting Edge MTV Live MTV Unplugged
Specials	Camp MTV MTV Icon MTV New Year's MTV Spring Break MTV Video Music Awards
MTV2 programs	Definitive Subterranean
International	Coke Studio India The Dewarists MTV Select Euro Top 20 MTV Hustle MTV Rock On MTV Sound Trippin MTV Unplugged India
Misc. subjects	Controversies/criticisms 12 Angry Viewers Censorship on MTV Listings Buzz Bin First music videos aired on MTV VJs

v t e Primetime Emmy Governors Award
1970s	William S. Paley (1978) Walter Cronkite (1979)
1980s	Johnny Carson (1980) Elton Rule (1981) Hallmark Cards, Inc. (1982) Sylvester L. "Pat" Weaver (1983) Bob Hope (1984) Alistair Cooke (1985) Red Skelton (1986) Grant Tinker (1987) William Hanna & Joseph Barbera (1988) Lucille Ball (1989)
1990s	Leonard Goldenson (1990) Masterpiece Theatre (1991) Ted Turner (1992) No Award (1993) No Award (1994) PBS (1995) USA's Erase the Hate Campaign / Turner's Native American Initiative (1996) ABC's March Against Drugs Campaign / Comic Relief USA / Jac Venza (1997) National Geographic Channel / Great Books Literacy Project (1998) MTV's "Fight for Your Rights: Take a Stand Against Violence" / Save Our History (1999)
2000s	A&E's The Biography Project for Schools / The Teen Files / VH1 Save the Music Foundation (2000) CNN / Showtime (2001) ABC, CBS, Fox, and NBC for America: A Tribute to Heroes (2002) Lifetime Network's "Stop the Violence Against Women" initiative (2003) Viacom Inc. (2004) Jerry Lewis (2005) MTVu Campaign for Darfur (2006) Idol Gives Back / The Addiction Project (2007) Planet Earth (2008) Sheila Nevins and her HBO documentary unit (2009)
2010s	Norman Brokaw / Ad Council (2010) John Walsh (2011) It Gets Better Project (co-founders Dan Savage and Terry Miller) (2012) June Foray (2013) Marion Dougherty (2014) A+E Networks (2015) American Idol (2016) ITVS (2017) Star Trek (2018) No Award (2019)
2020s	Tyler Perry and The Perry Foundation (2020) Debbie Allen (2021) Geena Davis Institute on Gender in Media (2022) GLAAD (2023) Greg Berlanti (2024) Corporation for Public Broadcasting (2025)

v t e Paramount Skydance
Corporate directors	David Ellison (chairman and CEO) Jeff Shell (president)
Studios	Productionand distribution Paramount Pictures Corporation Paramount Animation Paramount Players Nickelodeon Movies Paramount Home Entertainment Paramount Music Paramount Television Studios Miramax (49%) Republic Pictures Skydance Animation Madrid United International Pictures (50%) Experiences Paramount Consumer Products Skydance Interactive Skydance New Media
Direct-to-Consumer	Paramount+ original programming original films CBS News 24/7 CBS Sports HQ Pluto TV SkyShowtime
TV Media	CBSEntertainmentGroup CBS CBS Sports CBS Sports HQ CBS Sports Network The CW (12.5%) Production and distribution CBS Studios Big Ticket Entertainment CBS Eye Animation Productions CBS Media Ventures Dabl CBS Newsand Stations CBS News CBS News Radio CBS O&O KCBS-TV KCNC-TV KDKA-TV KOVR KPIX-TV KTVT KYW-TV WBBM-TV WBZ-TV WCBS-TV WCCO-TV/KCCW-TV WFOR-TV WJZ-TV WUPA WWJ-TV Ind. KCAL-TV KMAX-TV KPYX KSTW KTXA WLNY-TV WPKD-TV WPSG WSBK-TV WTOG The CW WBFS-TV WKBD-TV Start TV WBXI-CD Network Fave TV Digital media CBS MoneyWatch CBS Sports Digital CBSSports.com 247Sports MaxPreps CBS Watch Last.fm BET Media Group BET BET Her BET Jams BET Soul BET+ ParamountMediaNetworks MTVEntertainmentGroup Comedy Central CMT CMT Music Logo TV MTV MTV2 MTVU MTV Classic MTV Live Tr3s Paramount Network Pop TV Smithsonian Channel Showtime Networks Showtime The Movie Channel Flix TV Land VH1 NickelodeonGroup Nickelodeon Nick at Nite Nick Jr. (block) Nick Jr. Channel NickMusic Nicktoons TeenNick Production Nickelodeon Animation Studio Nick Digital Avatar Studios Paws, Inc. Internationalnetworks v t e Paramount Networks Americas Latin America Comedy Central MTV Nickelodeon Nick Jr. Chile Chilevisión Canada CMT Smithsonian Channel Production arms TIS Productions (majority stake) Defunct of Former assets Club MTV Comedy Central Brazil MTV 80s MTV 00s MTV Brasil MTV Brazil MTV Canada MTV2 Canada MTV Hits Brazil MTV Hits Europe MTV Hits Latin America MTV Jams MTV Live MTV Puerto Rico (licensed) Nick 2 Nickelodeon Brazil Nick Jr. Brazil Nickelodeon Canada NickMusic Nicktoons Latin America Paramount Network Porta dos Fundos TeenNick Telefe Telefe Internacional VH1 Brazil VH1 Classic Europe VH1 Classic United States VH1 Europe VH1 HD VH1 Latin America VH1 MegaHits VH1 Soul See also Paramount Global Paramount Media Networks Paramount International Networks v t e Paramount Networks EMEAA MTV Africa France and Francophone Germany India Ireland Israel Italy Japan Netherlands Poland Portugal Spain Taiwan UK Nickelodeon Africa Asia Malaysia Philippines Central/Eastern Europe Ukraine Croatia Serbian Slovenia Denmark Europe Flanders France Germany Austria German-speaking Switzerland Iberia Israel Italy Netherlands Poland Scandinavia Sweden Turkey Wallonia Pakistan TeenNick Nick Jr. Arab world Africa CIS, Ukraine and Georgia (previously Russia and Belarus) France Germany, Austria and Switzerland Greece Israel Italy Netherlands Portugal Scandinavia Southeast Asia Turkey Wallonia Nicktoons Arab world Africa Europe France Germany Ireland Netherlands Scandinavia UK Comedy Central CIS and Georgia Flanders France Germany Austrian subfeed Swiss subfeed Hungary Hot Comedy Central (Israel) Italy Netherlands Poland Polsat Comedy Central Extra Romania Spain Paramount Network Netherlands Defunct 5Spike BET France Africa CBS Action Poland Comedy Central Extra Family Netherlands Sweden Arab world Ego Kindernet Game One J-One JVs with AMC Networks International Film Cafe CBS Reality MTV Adria Live Global Australia and New Zealand Austria Belgium Czech Republic and Slovakia China 80s Global UK & Ireland 90s Global UK & Ireland Denmark Eesti Finland Greece Hungary Indonesia Lithuania and Latvia Middle East New Zealand Nordic Norway Pakistan Philippines Original MTV Pinoy MTVph Romania Russia, CIS and Georgia Southeast Asia Sweden Switzerland Thailand Turkey Ukraine Base Africa France MTV Brand New Italy Netherlands Classic Australia and New Zealand Italy Poland Club Australia Global UK & Ireland Hits Australia and New Zealand Italy Global France United Kingdom and Ireland MTV Idol Music Australia and New Zealand Greece Italy Poland UK & Ireland MTV Music 24 MTV Plus Pulse France Italy MTV Rocks MTV2 Pop Nickelodeon Greece Nickelodeon Plus Russia Arab world NickMusic QOOB The Box The Music Factory Flanders Nederland Dance NL Pure VH1 Denmark Europe Germany Poland Italy VH1 Classic VIVA Austria Germany Hungary See also Paramount Global Paramount Media Networks Paramount International Networks Paramount Networks UK & Australia Rainbow S.p.A. (30%) List of Paramount channels v t e Paramount Networks UK & Australia United Kingdom& Ireland Comedy Central1 Comedy Central Extra Legend2 MTV Nickelodeon Nicktoons Nick Jr. True Crime2 True Crime Xtra Channel 5 Broadcasting Limited 5 5Action 5Select 5Star 5USA Milkshake! streaming service Australia &New Zealand OzTAM3 Paramount Australia & New Zealand Network 10 Sydney Melbourne Brisbane Adelaide Perth Northern NSW & Gold Coast Southern NSW & ACT Regional Victoria Regional Queensland 10 (VoD service) 10 Drama 10 Comedy Nickelodeon you.tv Related Canwest Defunct 5Spike 10 daily BET International CBS Justice2 CMT Comedy Central Australasia MTV Club Australasia Club UK & Ireland 80s 90s MTV Australasia Base Classic Australasia Classic UK & Ireland Extra Flux Hits Australasia Hits UK & Ireland Live Music Australasia Music UK & Ireland OMG Rocks Shows Nickelodeon Australasia Nick Jr. Australasia Nicktoonsters Smithsonian Channel Spike Spree TV Ten Guide TMF VH1 Classic VH2 Viva 175% with Sky Group 2with AMC Networks International UK 333% with Seven Network & Nine Network
Sports Entertainment	Skydance Sports
Miscellaneousholdings	CBS Broadcast Center Ed Sullivan Theater The Free Press Paramount Consumer Products Paramount Global Content Distribution Philo (unknown stake) Porta dos Fundos (51%) Showcase Cinemas UCI Cinemas (Brazil) WhoSay
Defunct/formerholdings	Awesomeness AXS TV Bellator MMA Blockbuster BNET CBS Cable CBS Eye on People CBS Films CBS Home Entertainment CBS Innertube CBS Productions CBS Radio CBS Records CBS Telenoticias CBS Theatrical Films CIC Video CNET Chowhound CNET Video Download.com UrbanBaby ZDNET SmartPlanet TechRepublic Comedy Central Films ComicBook.com DreamWorks Epix Famous Music FindArticles Free FM GameSpot GameFAQs GameRankings Giant Bomb GameTrailers Harmonix HDNet Movies IFilm Infinity Broadcasting Insurge Pictures King World Productions Metacritic MetroLyrics MovieTickets.com MTV Entertainment Studios Neopets Nickelodeon on Sunset Nick Records Noggin onGamers Paramount Digital Entertainment Paramount Famous Productions Paramount Parks Paramount Records Paramount Stations Group Paramount Vantage Rainbow S.p.A. (30%) Bardel Entertainment Colorado Film Republic Pictures Scout.com Simon & Schuster Shockwave Spelling Television TV Guide TV.com Clicker.com United Paramount Theatres UPN USA Network VersionTracker VH1 Uno Viacom18 (13%) Viacom Entertainment Store VidCon Westinghouse Broadcasting Westinghouse Licensing Worldvision Enterprises
See also	CBS Corporation Gulf and Western Industries National Amusements Paramount Global Skydance Media Viacom (1952–2005) Viacom (2005–2019) Westinghouse Electric Corporation History of CBS CBS, Inc. v. FCC Split of CBS Corporation and Viacom 2019 merger of CBS and Viacom Merger of Skydance Media and Paramount Global Proposed acquisition of Warner Bros. Discovery Criticism News List of films Paramount Pictures Miramax Republic Pictures Dimension DreamWorks Pictures List of television programs Paramount Skydance television programs MTV Entertainment Studios programs Buildings and facilities CBS Building One Astor Plaza Radford Studio Center United States v. Paramount Pictures, Inc. (1948)

v t e Paramount Media Networks
Premium Networks Group	Showtime Networks Showtime Showtime 2 Showtime Showcase SHO×BET Showtime Extreme Showtime Family Zone Showtime Next Showtime Women The Movie Channel The Movie Channel Xtra Flix BET Media Group BET BET Her BET Gospel BET Jams BET Soul BET+
Kids & Family Group(Nickelodeon Group)	Nickelodeon Nick Jr. Nick at Nite Nick Jr. Channel NickMusic Nicktoons TeenNick Productions units Nickelodeon Animation Studio Nickelodeon Productions
Entertainment and Youth Group(MTV Entertainment Group)	Comedy Central MTV Paramount Network TV Land CMT CMT Music Logo TV MTV2 MTVU MTV Classic MTV Live MTV Tr3s Pop TV Smithsonian Channel VH1 Production units MTV Entertainment Studios MTV Animation

v t e Music industry
Major companiesand organizations	Representatives AMPROFON ARIA BVMI BPI Music Canada FIMI IFPI (worldwide) PMB PROMUSICAE RIAA SNEP Publishers BMG Rights Management Sony Music Publishing Universal Music Publishing Group Warner Chappell Music Disney Music Publishing Record labels Major: Sony Universal Warner Independent: Concord Independent UK record labels AAMG Retailers Amazon Digital music stores (iTunes Store) Fnac HMV Kaspien Virgin Megastores Live music CTS Eventim Live Nation LiveStyle Ticketmaster
Major genres	Blues Country Easy listening Electronic Experimental Folk Gospel Hip-hop Jazz Latin Metal New Age Pop Reggae Rhythm and blues Rock World
Sectorsand roles	Album cover design Artists and repertoire (A&R) Disc jockey Distribution Entertainment law Music education Music executive Music and fashion Music journalism Music publisher Music store Music venue Musical instruments Professional audio store Promotion Radio promotion Record label Record shop Road crew Talent manager Tour promoter Production Arrangement Songwriter Composer Lyricist Conductor Disc jockey Hip-hop producer Horn section Record producer Rhythm section Orchestrator Session musician Backup singer Ghost singer Vocal coach Ghostwriter Sound engineer
Releaseformats	Single (Extended play (EP), 12" single, Cassette single, CD single, Maxi single) Album Double album, Mixtape, Surprise album Music video Visual album Promotional recording Phonograph record Eight-track Compact cassette CD DVD Airplay Music download Music streaming service
Live shows	Concert Concert tour Concert residency Music festival Music competition
Charts	ARIA Charts Billboard Hot 100 Billboard Argentina Hot 100 Billboard Brasil Hot 100 Canadian Hot 100 Circle Chart G-Music chart Irish Singles Chart Italian singles chart GfK Entertainment charts Entertainment Monitoring Africa Oricon charts New Zealand singles chart Rolling Stone Top 100 Sino Chart TME Physical Album Sales Chart SNEP singles chart Sverigetopplistan UK singles chart
Publications	Billboard HitQuarters Hot Press Kerrang! Mojo Musica e dischi NME Q Rolling Stone Smash Hits Top of the Pops
Television	Channels Channel V CMT Fuse Mnet MTV MTV2 Tr3s MuchMusic The Music Factory Viva VH1 The Country Network Series Idol franchise Popstars Star Academy The Four The Voice The X Factor Rising Star
Achievements	Music award Best-selling music artists In: Brazil Finland Germany Japan United Kingdom (Females) United States Genre: Gospel Latin Nationality: Belgian Brazilian British Italian Swedish Best-selling albums by country Latin Best-selling singles by country Latin Highest-paid musicians Highest-grossing live music artists Highest-grossing concert tours by women Latin Highest-grossing concert residencies Highest-grossing benefit concerts Most-attended concert tours Most-attended concert residencies Most-attended concerts Global Recording Artist of the Year Wealthiest musical artists
Other	Album era Album-equivalent unit A-side and B-side Backmasking Bootleg recording Christian music industry Environmental impact Global Release Day Hidden track Japanese edition Largest music deals Largest recorded music markets Most expensive albums Most valuable records Music certification Parental Advisory Record sales White label
Record production portal Category