New 4D Virtual Reality Experience In Digbeth To 'dazzle Guests' With ...

New 4D virtual reality experience in Digbeth to 'dazzle guests' with 'incredible' scent technology

In a Box 3 promises to be the UK's "first truly immersive" 4D experience

CommentsWhat's OnHarry Leach Senior reporter 05:30, 29 Sep 2021

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A new 4D virtual experience in Birmingham promises to dazzle guests with its innovative scent technology.

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'In a Box 3', opening in Digbeth's Floodgate Street, will see VR, theatre and film collide.

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One VR experience, written by Hollywood screenwriter Jeremy Drysdale, will see guests problem solve their way out of Chernobyl Power Plant's Reactor 4.

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Read more: Inside former city centre adult shop turned quirky cocktail bar

Players of 'Chernobyl: Hidden Depths' must escape the facility before mutated soldiers, or radiation, gets to them first.

They will use all of their senses as they move between zones picking up virtual objects in their fight for survival.

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And, incredibly, users will be able to smell the environment with special scent technology - a UK first according to VR bosses.

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Each experience lasts around 60 minutes. Visitors can participate in groups of up to four people.

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The site, near to where blockbuster Ready Player One was filmed, is the first of eight immersive entertainment venues set to be rolled out across the country over the next five years.

Founder, Kevin Blair, said: "It has been an incredibly challenging time for live entertainment. But we’ve used that time to create a unique and truly ground-breaking immersive experience in Digbeth.

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"In A Box 3offers a brand new, multi-sensory experience that combines mind-blowing technology with a physical sensation overload.

"We’re thrilled to be based in the city’s creative quarter: Digbeth. There's a really interesting mix of food, beverage, retail, residential and creative businesses here.

"Digbeth is also the hub for a multitude of creative VR and AR businesses.

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"The long-term plan is to offer fans of popular culture experiential VR games, that push the boundaries in VR and immersive 4D.“

West End theatre manager Jenna Harvey has been recruited to lead the venue's new team.

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Originally from Brum, Jenna oversaw a number of high-profile productions in Northumberland Avenue's The Playhouse.

In a Box 3 will open on Wednesday, October 6 and includes a bar for customers to enjoy.

We will be reviewing the experience before launch.

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