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Want to readKindle $94.99Rate this bookNguyên Lý Tiếp Thị
Vineet62 reviews12 followersJuly 25, 2011The book is the marketing Bible of our times. Given to us as text book, I used to read it for leisure. Still do sometimes !!Bassel147 reviews37 followersNovember 19, 2020لم أقرأ الكتاب كاملاً ولكني احفتظتُ بالاساسيات التي أوردها في كتابه دون التعمق بها لكونه كتاباً للمختصين في هذا المجال ولا يعنيني منه إلا القليل من اختيار السوق وتحديد الفئة المرادة وعدم الانشغال بطرح الميزات على حساب الفائدة من استخدام المنتج وهي المرة الأولى التي أفهم فيها طريقة طرح الفكرة على صورة خدمة للمستقبلين ، التسويق ليس بالضرورة سلع وتجارة قد يكون فكرةً بين أب أولاده ، معلم طلابه .... أي أنه أسلوب اقناعRobayet Islam1 review5 followersCurrently readingJune 14, 2012This is very enormous book for a marketing student. I love it.
Mohammad116 reviews18 followersFebruary 12, 2020مرجعی فوق العاده برای متخصصی و علاقه مندان به حوزه فروش، بازاریابی و تولید
Essam AlGhamdi15 reviews6 followersNovember 15, 2010The simplest marketing book taught in B-School.اسهل كتاب ممكن قراءته عن التسويق ، يدرس في المرحلة الجامعية ومن الضروري المرور عليه 
Rebecca Radnor475 reviews57 followersApril 11, 2023Generally referred to as the Bible of Marketing, I will be teaching this book this semester so I did something the students will never do (although none will admit it), I read it cover to cover. (Reason I never read it before is I was not a marketing major in University, life just sort of pushed me in that direction.)Felt the early chapters while very interesting were overly long. It feels like Phil (he's a personal acquaintance, so I can call him by his first name) over the years just kept adding and adding stuff. Took me SO long to read some of them -- I'm talking numerous hours, that I have serious doubts that my students won't just throw their hands up in frustration. The fact that it's the first few chapters that are like that is problematic as to my experience, once students have decided that the reading assignments are unreasonable good luck on getting them to keep at it. That said. there's some good stuff in it. I particularly enjoyed chapters 18 (strategy) and 20 (CSR) which I'm betting are more recent adds. They were a bit more mentally challenging and actually stimulated some thinking, even on my part. The chapter on Internet marketing I think takes the wrong tone. Its 'revelatory' in its tone which is fine for folks who've been in the field 20 years and need their kids to help them negotiate Amazon's web sites, but I think the students will be sitting there going, "well dugh, doesn't everyone know that?." I think that chapter needs to be redone and shouldn't spend its time telling the kids about all these amazing sites (which they use daily and take for granted) but rather go more deeply into the problems and challenges these companies have faced.
Amir5 reviews6 followersMarch 16, 2009Firstly I learned about Market.For understanding market you have to know about the environment of market, Business to Business marketing, how to search for new market or accumulate more information about the current market.Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy.And finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place. These four elements named 4Ps and usually known as Marketing Mix. 
Nader Abdelrazik22 reviews14 followersDecember 8, 2012This book is so effective in presenting the marketing principles and concepts. Very well organized and effective case studies and examples with clear explanation of everything. The Great Philip Kotler new edition book is amazing compared to old editions.
Medhat Ramadan38 reviews11 followersJune 29, 2017The first step in a Marketing studying success is to read this awesome textbook by the father of Mktg. Philip kotler. The book really covered all the principles of MKTG and Cases to actual enterprises.. Recommended! 
Em Chainey (Bookowski)Author 12 books72 followersJanuary 23, 2015All "Principles" of Marketing; not theoric which I obsessed to understand. Finally I got it, marketing is not a science, it is a "discipline" which has scientific methods for measurement.
Fahed Al Kerdi160 reviews39 followersNovember 21, 2017Another core reference in the field marketing, authored by one of the greatest marketing-theoretician. His book is the corner stone to understand marketing as subject to study.
Yasmin425 reviews201 followersNovember 22, 2017لم أكن أعلم عن فن التسويق شيئآ يُذكر ..أخدنى الكتاب أولى خطواتى لأتعلم بعض النقاط المهمة منها : إعرف السوق الى انت داخل عليه جزّأ السوق .. وقدم خدمات مختلفة الطبقات عشان تناسب مختلف الطبقات إفتكر دايمآ إنك بتقدم خدمة المستهلك محتاجها ..مش سلعة خلى عندك علامة تجارية .. تكبرها .. بس الناس تكون عارفاك بيها كمان دايما إلعب على المشاعر .. مثال الناس لازم تعرف إنها هتكون أفضل بسبب خدمتك الى بتقدمها .. الناس مش محتاجة تعرف تفاصيل خدمتك دى او السلعة او انت تعبت فيها أد إيه التسويق حاجة فعلا كلنا محتاجين نتعلمها .. لأن فى كل المجالات .. والأعمال الناس الى بتنجح هى الى بتعرف تسوق لنفسها ..التطور فى اى مجال من مجالات الشغل مبقاش بالخبرة ان كان وقت او مهارات اد ما بقى إنت بتعرف تسوق لنفسك إزاى ؟؟؟
Ahmad hosseini295 reviews69 followersJune 6, 2020I think this book is the most completed and comprehensive marketing book. The book covers both traditional marketing area and on fast-growing and trending topics such as customer engagement marketing, mobile and social media, big data and etc. The book format (somehow) is like academic book, so maybe it be useful for managers and professional marketers. 
فهد37 reviews1 followerAugust 30, 2020كتاب مبادئ التسويق لاسطورة التسويق فيليب كوتلر ؛ الكتاب في ٢٠ فصل يتحدث عن اهم المبادئ والمفاهيم التسويقية ، واكثر مايميز الكتاب بالنسبة لي هو التمثيل لكل مفهوم يقوم بشرحه المؤلف وربطه بالشركات العالمية على ارض الواقع ، كتاب ممتع ومفيد 
YOGI PUSPITASARI9 reviews2 followersAugust 6, 2007good text book
Vassilena294 reviews110 followersMay 6, 2012A must-read for marketers, this book gives a really good basis for practice. It's written in an American manner, with lots of practical info, examples and case studies. Even if you are already a marketing graduate, it would do you a world of good to go through it and get familiar (or re-acquainted) with the main marketing principles.
Carlanchas Luyo45 reviews1 followerDecember 13, 2017Es material de la universidad. Literalmente no cuenta, pero lo tomé muy personal y no lo considero como una lectura académica. Me encantó muchísimo y también aprendí nuevas cosas. Algunas curiosidades por ahí. En fin ñ.ñ #FundamentosDelMarketing #PhillipKotler #GaryArmstrong #MarketingConJorgeVelascoTaipe <3
Michael87 reviews3 followersJuly 26, 2020The Bible of marketing.This thick book encapsulates all the theoretical knowledge that one needs to know about modern marketing.Illustrated with plenty of real-life examples, this book covers a broad range of topics, including product marketing (what value you're offering to your customers), positioning, promotion, pricing, or distributionI strongly recommend this book.
Trent Rock39 reviews26 followersOctober 23, 2009This is a great overview textbook...tons of case studies....well organized...easy to read...
Julian57 reviews2 followersJanuary 13, 2011This was my reference book in college...and it was good...just that I didn't spend much time and attention in reading then...Alcides1 review3 followersMarch 9, 2011Essentials
Jenni1,092 reviews94 followersAugust 17, 2016Quite interesting book.
Shamsan Al-saidi1 review4 followersNovember 6, 2012want to read
Haytham Badawey115 reviews32 followersSeptember 8, 2013I read the international 13th edition. This books is simply great. It covers all the concepts, terms, lessons, tactics, techniques and strategies of marketing. I'll use it as a reference.
Thushara Vithanage39 reviews10 followersMay 9, 2014My favorite marketing book of all time...Displaying 1 - 30 of 167 reviewsMore reviews and ratings
Want to readKindle $94.99Rate this bookNguyên Lý Tiếp ThịPhilip Kotler, Gary M. Armstrong, Lại Hồng Vân (translator) ...more
4.09Want to readKindle $94.99Rate this book"Tiếp Thị" là hoạt động lôi kéo khách hàng, "lôi kéo con người": Không một khía cạnh tinh tế nào về tâm lý, hành vi của khách hàng (con người) mà không được khảo sát đầy đủ. Đó cũng là một lý do khiến cho cuốn sách "Những Nguyên Lý Tiếp Thị" của hai giáo sư Philip Kotler và Gary Armstrong trở thành một dịch phẩm đầy hứng thú; nó không chỉ có thể áp dụng trong phạm vi doanh nghiệp mà còn mở rộng tác dụng đến với tất cả những người đọc nó, dù ở bất kỳ cương vị nào. Từ hai thập niên nay sách được coi là tác phẩm giáo khoa kinh điển tiêu biểu nhất của khoa tiếp thị, mà có người còn gọi là "Thị trường học"...- GenresBusinessNonfictionTextbooksManagementSchoolReferenceEconomics ...more
778 pages, Paperback
First published January 1, 1980
Book details & editionsLoading interface...Loading interface...About the author
Philip Kotler
585 books1,269 followersProfessor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations."He is the father of Marketing Management". (Wikipedia)Ratings & Reviews
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4.095 stars1,355 (44%)4 stars971 (32%)3 stars443 (14%)2 stars147 (4%)1 star113 (3%)Search review textFiltersDisplaying 1 - 30 of 167 reviewsVineet62 reviews12 followersJuly 25, 2011The book is the marketing Bible of our times. Given to us as text book, I used to read it for leisure. Still do sometimes !!Bassel147 reviews37 followersNovember 19, 2020لم أقرأ الكتاب كاملاً ولكني احفتظتُ بالاساسيات التي أوردها في كتابه دون التعمق بها لكونه كتاباً للمختصين في هذا المجال ولا يعنيني منه إلا القليل من اختيار السوق وتحديد الفئة المرادة وعدم الانشغال بطرح الميزات على حساب الفائدة من استخدام المنتج وهي المرة الأولى التي أفهم فيها طريقة طرح الفكرة على صورة خدمة للمستقبلين ، التسويق ليس بالضرورة سلع وتجارة قد يكون فكرةً بين أب أولاده ، معلم طلابه .... أي أنه أسلوب اقناعRobayet Islam1 review5 followersCurrently readingJune 14, 2012This is very enormous book for a marketing student. I love it.Mohammad116 reviews18 followersFebruary 12, 2020مرجعی فوق العاده برای متخصصی و علاقه مندان به حوزه فروش، بازاریابی و تولیدEssam AlGhamdi15 reviews6 followersNovember 15, 2010The simplest marketing book taught in B-School.اسهل كتاب ممكن قراءته عن التسويق ، يدرس في المرحلة الجامعية ومن الضروري المرور عليه Rebecca Radnor475 reviews57 followersApril 11, 2023Generally referred to as the Bible of Marketing, I will be teaching this book this semester so I did something the students will never do (although none will admit it), I read it cover to cover. (Reason I never read it before is I was not a marketing major in University, life just sort of pushed me in that direction.)Felt the early chapters while very interesting were overly long. It feels like Phil (he's a personal acquaintance, so I can call him by his first name) over the years just kept adding and adding stuff. Took me SO long to read some of them -- I'm talking numerous hours, that I have serious doubts that my students won't just throw their hands up in frustration. The fact that it's the first few chapters that are like that is problematic as to my experience, once students have decided that the reading assignments are unreasonable good luck on getting them to keep at it. That said. there's some good stuff in it. I particularly enjoyed chapters 18 (strategy) and 20 (CSR) which I'm betting are more recent adds. They were a bit more mentally challenging and actually stimulated some thinking, even on my part. The chapter on Internet marketing I think takes the wrong tone. Its 'revelatory' in its tone which is fine for folks who've been in the field 20 years and need their kids to help them negotiate Amazon's web sites, but I think the students will be sitting there going, "well dugh, doesn't everyone know that?." I think that chapter needs to be redone and shouldn't spend its time telling the kids about all these amazing sites (which they use daily and take for granted) but rather go more deeply into the problems and challenges these companies have faced.- business-studiesmarketing
Amir5 reviews6 followersMarch 16, 2009Firstly I learned about Market.For understanding market you have to know about the environment of market, Business to Business marketing, how to search for new market or accumulate more information about the current market.Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy.And finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place. These four elements named 4Ps and usually known as Marketing Mix. Nader Abdelrazik22 reviews14 followersDecember 8, 2012This book is so effective in presenting the marketing principles and concepts. Very well organized and effective case studies and examples with clear explanation of everything. The Great Philip Kotler new edition book is amazing compared to old editions.Medhat Ramadan38 reviews11 followersJune 29, 2017The first step in a Marketing studying success is to read this awesome textbook by the father of Mktg. Philip kotler. The book really covered all the principles of MKTG and Cases to actual enterprises.. Recommended! - entrepreneurshipmarketing
Em Chainey (Bookowski)Author 12 books72 followersJanuary 23, 2015All "Principles" of Marketing; not theoric which I obsessed to understand. Finally I got it, marketing is not a science, it is a "discipline" which has scientific methods for measurement.- 2014-my-to-readsnon-fiction
Fahed Al Kerdi160 reviews39 followersNovember 21, 2017Another core reference in the field marketing, authored by one of the greatest marketing-theoretician. His book is the corner stone to understand marketing as subject to study.- academic-booksclass2017master
Yasmin425 reviews201 followersNovember 22, 2017لم أكن أعلم عن فن التسويق شيئآ يُذكر ..أخدنى الكتاب أولى خطواتى لأتعلم بعض النقاط المهمة منها : إعرف السوق الى انت داخل عليه جزّأ السوق .. وقدم خدمات مختلفة الطبقات عشان تناسب مختلف الطبقات إفتكر دايمآ إنك بتقدم خدمة المستهلك محتاجها ..مش سلعة خلى عندك علامة تجارية .. تكبرها .. بس الناس تكون عارفاك بيها كمان دايما إلعب على المشاعر .. مثال الناس لازم تعرف إنها هتكون أفضل بسبب خدمتك الى بتقدمها .. الناس مش محتاجة تعرف تفاصيل خدمتك دى او السلعة او انت تعبت فيها أد إيه التسويق حاجة فعلا كلنا محتاجين نتعلمها .. لأن فى كل المجالات .. والأعمال الناس الى بتنجح هى الى بتعرف تسوق لنفسها ..التطور فى اى مجال من مجالات الشغل مبقاش بالخبرة ان كان وقت او مهارات اد ما بقى إنت بتعرف تسوق لنفسك إزاى ؟؟؟Ahmad hosseini295 reviews69 followersJune 6, 2020I think this book is the most completed and comprehensive marketing book. The book covers both traditional marketing area and on fast-growing and trending topics such as customer engagement marketing, mobile and social media, big data and etc. The book format (somehow) is like academic book, so maybe it be useful for managers and professional marketers. - management
فهد37 reviews1 followerAugust 30, 2020كتاب مبادئ التسويق لاسطورة التسويق فيليب كوتلر ؛ الكتاب في ٢٠ فصل يتحدث عن اهم المبادئ والمفاهيم التسويقية ، واكثر مايميز الكتاب بالنسبة لي هو التمثيل لكل مفهوم يقوم بشرحه المؤلف وربطه بالشركات العالمية على ارض الواقع ، كتاب ممتع ومفيد - تسويق-ادارةاعمال-اقتصاد
YOGI PUSPITASARI9 reviews2 followersAugust 6, 2007good text book- management
Vassilena294 reviews110 followersMay 6, 2012A must-read for marketers, this book gives a really good basis for practice. It's written in an American manner, with lots of practical info, examples and case studies. Even if you are already a marketing graduate, it would do you a world of good to go through it and get familiar (or re-acquainted) with the main marketing principles.- marketing
Carlanchas Luyo45 reviews1 followerDecember 13, 2017Es material de la universidad. Literalmente no cuenta, pero lo tomé muy personal y no lo considero como una lectura académica. Me encantó muchísimo y también aprendí nuevas cosas. Algunas curiosidades por ahí. En fin ñ.ñ #FundamentosDelMarketing #PhillipKotler #GaryArmstrong #MarketingConJorgeVelascoTaipe <3Michael87 reviews3 followersJuly 26, 2020The Bible of marketing.This thick book encapsulates all the theoretical knowledge that one needs to know about modern marketing.Illustrated with plenty of real-life examples, this book covers a broad range of topics, including product marketing (what value you're offering to your customers), positioning, promotion, pricing, or distributionI strongly recommend this book.Trent Rock39 reviews26 followersOctober 23, 2009This is a great overview textbook...tons of case studies....well organized...easy to read...Julian57 reviews2 followersJanuary 13, 2011This was my reference book in college...and it was good...just that I didn't spend much time and attention in reading then...Alcides1 review3 followersMarch 9, 2011EssentialsJenni1,092 reviews94 followersAugust 17, 2016Quite interesting book.- economic-language-course-booksnon-fiction
Shamsan Al-saidi1 review4 followersNovember 6, 2012want to readHaytham Badawey115 reviews32 followersSeptember 8, 2013I read the international 13th edition. This books is simply great. It covers all the concepts, terms, lessons, tactics, techniques and strategies of marketing. I'll use it as a reference.- marketing-sales
Thushara Vithanage39 reviews10 followersMay 9, 2014My favorite marketing book of all time...Displaying 1 - 30 of 167 reviewsMore reviews and ratingsJoin the discussion
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