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Recent Articles & Videos

Tracking Adoption of Research Recommendations: The Recommendation-Adoption Score

Use the RAS (Recommendation-Adoption Score) to track how much research value reaches your user.

11 min read Brian Utesch, Tammi Fitzwater

Designing Useful Smart Home Notifications

Smart-home notifications should be timely, relevant, specific, and personalized to avoid overwhelming users and causing distrust or disengagement.

15 min read Georgia Kenderova, Tim Neusesser

Archetypes vs. Personas

Personas and archetypes are different ways of communicating the same user research data. Archetypes describe categories of users; personas humanize those categories to illustrate real impact.

5 min video Therese Fessenden

Affinity Diagramming in Workshops

Affinity diagramming reveals hidden patterns by clustering information into themed groups. This foundational UX method builds team alignment and transforms complex research data into actionable insights.

4 min video Sarah Gibbons More Articles & Videos

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