[PDF] Dealership Application Volkswagen Business Plan Presentation

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Volkswagen Business Plan Presentation Dealership Application March 30, 2016 | Author: Victor Owen | Category: N/A DOWNLOAD PDF (730.5KB) Share Embed Donate Report this link

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1 Volkswagen Business Plan Presentation Dealership Application2 Corporate Summary APPLICANT'S DETAILS Corporate Name Tra...

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Volkswagen Business Plan Presentation Dealership Application Corporate Summary APPLICANT'S DETAILS Corporate Name Trading Name (where applicable) Address Telephone / Facsimile Nos Internet / E-mail Address CEO / MD etc Dealer Principal (main contact person) VW Group Franchise/s Being Handled (where applicable) Other Franchise/s (where applicable) CORPORATE OVERVIEW Year Founded Description of Business Paid Up Capital Authorised Capital Annual Turnover Profit before Tax Market Share (where applicable) REQUESTED FRANCHISE New Dealership / Sales Point (Name) Opening Schedule PREMISE/S New / Existing Premise/s (3S / 2S / 1S) Owned / Rented Proposed Location VGM Appointed Architect Compulsory Dealership Summary SALES POINT PROFILE New Dealer / Additional Sales Point Trading Name Address Telephone / Facsimile No's Internet / E-mail Address Location Proximity to Nearest VW Sales Point (km) Relationship to Nearest Dealer? Nearest Train Station Landmark Opening Hours; Showroom Opening Hours; Service / Parts Dealership Summary OPERATIONAL OVERVIEW Shareholder(s) Total Investment Land Building Capital Resources (Internal / External) Credit Facilities (where applicable) NEW CARS APPROVED USED CARS Volkswagen (units) Units CARS SALES PLAN 2012 2013 2014 2015 2016 BUSINESS DEVELOPMENT PLAN (Key points only, to attach full details) Space Planning SHOWROOM Display Area (m2) Reception (m2) Consultation (m2) New Vehicle Delivery (m2) Boutique items (m2) Total Showroom (m2) Total ACCESSORY Facility (m2) Demonstrator Car Park (units) Sales Visitors Car Park (units) Service Visitors Car Park (units) TOTAL Parking Area (units) WORKSHOP Workbays (units) Workbays Space (m2) Lifts (units) Vehicle Parking Bays / Storage (units) Car Wash (units) PARTS (m2) Storage Space Loading Bays (units) Planned Remarks Staff Planning * Refer to Slide No. 8 – All key personnel's are compulsory at start-up Planned Top Management – Key Personnel Marketing Marketing Manager Finance Finance Manager Sales Sales Manager SC –Salesman Administrative Staff Total Sales Service After-Sales Manager Technicians Service Advisers / QC Administration Staff Total Service Parts Parts Manager Parts Staff Total Parts GRAND TOTAL - STAFF Remarks Organisation Chart General Manager Assistant / Admin Head - Marketing Head - Finance Head - Sales Events / CRM Admin Sales Manager Tea Lady / Cleaner Head - Aftersales Receptionist / Cahier Service Manager Admin Assistant Technicians Admin / Accounts Service Advisors Sales Consultants Driver CRM / Customer Care Runner / Driver Receptionist Parts & Acc. Manager Technical Manager Personnel Requirement for Dealership Tier No Description 1 Director / General Manager * 2 Head - Sales * 3 Sales Manager 4 Sales Consultants * 5 Head - Aftersales * 6 Service Manager 7 Service Advisors * 8 Customer Care * 9 Technical Managers * 10 Technicians * 11 Parts & Accessory Manager * 12 Store Assistant * 13 Head - Finance * 14 Finance Asst 15 Head - Marketing * 16 Marketing Asst 17 Administrative Staff 17.1 Admin Asst 17.2 Account Asst 17.3 Receptionist * 17.4 Runner * 17.5 Tea Lady * 17.6 Driver Total Headcount * Compulsory at Dealership start-up phase 500 1 1 1 7 1 1 5 1 1 8 1 1 1 1 1 1 800 1 1 1 10 1 1 6 1 1 8 1 1 1 1 1 1 1500 1 1 1 22 1 1 10 2 1 15 1 1 1 1 1 1 2500 1 1 1 30 1 1 15 3 1 20 1 1 1 1 1 1 City S'room 1 1 1 13 1 1 8 2 1 15 1 1 1 1 1 1 1 1 1 1 1 1 35 3 1 1 1 1 1 43 4 1 2 1 1 1 69 5 2 2 2 2 2 93 4 1 2 2 2 2 61 Information on Demographic • Google Map – include all competitor locations, major hypermarkets, business areas and housing areas. • Street map – “zoomed in view” of the proposed site • Population – age, gender, race, Information on Economic Information on Vehicle Population & Competitor Analysis • Vehicle Population – past 5 years sales figure for • In depth competitor Analysis – i.e. Honda, Toyota, Nissan, Peugeot, Kia, Ford, Hyundai, Mazda, BMW (model breakdown) Project Timeline • A detailed project timeline to be provided including all major milestones. • All approval (such as CF, Bomba inspection, drawing approval) should be taken into consideration Layout Plan of the Proposed Showroom • A detailed showroom and workshop layout to be provided. • All drawings i.e. Elevation, Front to be included Pictures of the Actual Site Sales Forecast 2012 2013 2014 2015 2016 Unit(s) Unit(s) Unit(s) Unit(s) Unit(s) Sales Forecast (Units) Model Breakdown* 1. Existing and Future Models Polo Polo GTI Polo Sedan Golf Golf GTi Scirocco 1.4 EOS Jetta Cross Touran Passat B7 (CKD) Passat B7 (CBU) CC Tiguan Sharan Touareg Scirocco R Golf R New Beetle 1.2 New Beetle 2.0 Total Sales Forecast Product Pricing No Model NSP (RM) No Model NSP (RM) 1 New Beetle 1.2 TBC 15 Golf 155,888 2 New Beetle 2.0 TBC 16 Golf GTI 209,888 3 Passat B7 (CKD) 170,888 17 Polo 108,888 4 Passat B7 (CBU) 184,888 18 Scirocco 1.4 188,888 5 Polo GTI (3 Door) 166,888 19 Polo Sedan 99,888 6 Polo GTI (5 Door) 169,888 20 Sharan 245,888 7 Cross Touran 166,888 21 Touareg Hybrid 8 Touareg 428,888 22 Scirocco R 9 Jetta 149,888 10 Golf R 268,888 11 EOS 257,888 12 Tiguan 236,888 13 CC (Comfort) 225,888 14 CC (Sport) 243,888 TBC 279,888 Dealer Feasibility Summary I. Sales Operations Dealership Format No Description 1. Sales Forecast (Units) (No. of Units) (RM) Sales Turnover Cars (List price*Volume) 2. Cost of Sales Cost of Cars Bought (A) Gross Profit (RM) 3. Other Income Finance Commission Variable/Incentive Margin (%) (B) Total Gross Profit (RM) (A) + (B) 4. Operating Cost Total Direct Costs (discount, promotion, B/G, etc) Total Human Resource Cost (salary, training, etc) Total Overheads Cost (C) Total Operating Cost Sales Net Profit Before Tax (B) - (C) II. After Sales Operations After-Sales Income Cars Parc Assume at 75% Sales Volume Total Yearly Gross Profit Total Yearly Operating Cost Yearly Profit/Loss (After-Sales) Grand Total Profit & Loss Return on Sales (ROS) Breakeven (units) 0 P&L Projection Cash Flow Marketing Plan Additional Information • Company Secretary Forms – i.e. Form 9, 24, 49 • Bank Guarantee Statements • Information on other dealerships owned if any – sales figures, product mix for the past 5years • This template is for reference only. Any additional information should be included. View more...

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