Philo - Headquarter Locations, Products, Competitors, Financials ...

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• Financials
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Founded Year

2010

Stage

Acquired | Acquired

Total Raised

$1.05M

About Philo

Philo allows users to share which shows they are watching. The company aims to make television interactive by letting viewers check in to shows and interact with programming and other viewers. Philo is available to users via iPhone and iPod Touch apps which support check-ins to what the company calls time-shifted television content. In addition, PHILO offers a social TV Web application. In August 2011, Philo was acquired by LocalResponse. The valuation of Philo was undisclosed. Other terms of the deal were not released.

Headquarters Location

New York, New York, 10065,

United States

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Philo Patents

Philo has filed 15 patents.

The 3 most popular patent topics include:

• video on demand services
• internet television
• network protocols

View Patents Chart

Application Date	Grant Date	Title	Related Topics	Status
7/15/2022	4/16/2024	Synchronizing internet (over the top) video streams for simultaneous feedback	Video on demand services, Internet television, Video hosting, Streaming media systems, Network protocols	Grant

Application Date	7/15/2022
Grant Date	4/16/2024
Title	Synchronizing internet (over the top) video streams for simultaneous feedback
Related Topics	Video on demand services, Internet television, Video hosting, Streaming media systems, Network protocols
Status	Grant

Learn more by requesting a demo

Latest Philo News

LocalResponse Buys Social TV Advertising And Check-In Platform Philo

Aug 4, 2011

Posted Reach.ly Mines Twitter To Help Hotels Reach Potential Guests In Real Time Local Response, a recently launched social advertising platform that allows local businesses to respond to the “check-in” with marketing campaigns, is making its first acquisition today. The startup (formerly Buzzd) is acquiring Philo , a social TV check-in and advertising platform backed by North Bridge Venture Partners, DFJ Gotham, Eniac Ventures, and others. Exact terms of the deal were not disclosed but we are told the transaction is all stock. Similar to Miso and GetGlue, Philo operated a social check-in service for television shows. Using Philo, users could have a second screen experience with TV content by being able to see who else is watching show, access rewards for watching shows and checking in, and more. But LocalResponse founder Nihal Mehta says that Philo has pivoted over the past year to an advertising model, called Reach.TV. Basically the company allows TV and movie studios track when people are Tweeting about a show or film and then send these viewers messages and @replies with promotions, ads and more. It was this pivot, that drew the attention of Mehta (not to mention that Mehta is a partner at Philo’s investor Eniac Ventures ) Of course, LocalResponse has a similar model. The startup aggregates real-­time social media check-­‐ins from Facebook, Twitter, Foursquare, Gowalla, Instagram and dozens of other services to provide a simple interface for local businesses to directly respond to their most influential and valuable customers. What makes LocalResponse compelling is that it analyzes massive amounts of data in addition to check-ins from the Twitter firehose, photo sharing sites and more to find other forms of check-ins. These could be posting a picture on Instagram of a dish from a restaurant or Tweeting that you are visiting a particular bar. LocalResponse’s proprietary technology collects and prioritizes social data both explicitly (i.e. check-ins on Foursquare) and implicitly (by analyzing natural language on Facebook, Twitter, etc. ; e.g. “I’m headed to ShakeShack”). Mehta says most check-ins are actual implicit and many social media platforms catered to helping businesses track check-ins miss this key data. By allowing brands to focus on connecting with users on this implicit data of the sharing of opinions and mentions of content (i.e. TV shows and movies), LocalResponse will add another dimension to the its social advertising platform. Philo also adds another way for large brands like content properties and entertainment companies to work with the LocalResponse. Mehta adds that Phili will also bring a seasoned engineering team to LocalResponse, and Philo’s CTO, Jessica Lowe, will become the new CTO of LocalResponse. Since its launch a few months ago, the company has been growing. LocalResponse recently signed its 25th major advertiser to its brand platform. In July, LocalResponse revealed some results of its first major brands, with campaigns performing 100 times better than traditional online media buys, including a 60% redemption rate. LocalResponse is backed by Verizon Ventures, Metamorphic Ventures, Extreme Venture Partners, Charles River Ventures, BOLDstart Ventures, Jim Pallotta, Greycroft Partners, and others. Mehta says the company is looking to raise another round but has also received a number of acquisition offers. In fact, he’s considered a number of term sheets and offers at the moment. It’s unclear which way Mehta will go, but LocalResponse is certainly on to something when it comes to using engaging advertising on social networks for both small businesses and brands. 0

Aug 4, 2011LocalResponse acquires Philo to target TV check-insLearn more by requesting a demo

Philo Frequently Asked Questions (FAQ)

• When was Philo founded?

  Philo was founded in 2010.

• Where is Philo's headquarters?

  Philo's headquarters is located at New York.

• What is Philo's latest funding round?

  Philo's latest funding round is Acquired.

• How much did Philo raise?

  Philo raised a total of $1.05M.

• Who are the investors of Philo?

  Investors of Philo include Adstra, Gotham Ventures, Eniac Ventures, Stephen Lambert and North Bridge Venture Partners.

• Who are Philo's competitors?

  Competitors of Philo include Getglue and 3 more.

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Compare Philo to Competitors

Zeebox

Zeebox analyzes the modern TV and streaming industry, covering streaming platforms, technology for consumers, and disruptive streaming services and products. It also offers troubleshooting tips for consumer electronics and network issues. It is based in United Kingdom.

trakt

Trakt is a media tracking platform that allows users to track the shows and movies they watch and share their experiences through comments and ratings. It provides links to streaming services and curated lists. It is based in Portland, Oregon.

Getglue

Getglue focuses on the gaming industry, specifically in the domain of play-to-earn Web3 games. The company offers a variety of online games that integrate blockchain technology, allowing players to earn cryptocurrency rewards through gameplay. It was founded in 2006 and is based in New York, New York. In November 2013, Getglue was acquired by i.TV at a valuation of $73M.

GoMiso

Miso is a mobile application by Bazaar Labs which allows users to share movies and television they are watching. Miso is largely modeled on location-based service Foursquare and aims to create a social gaming experience around what users are watching and listening to on TV or music, respectively. Users cans share this information with their friends and can also post their commentary. Users of Miso are also able to win different badges as rewards for different kinds of activity. Miso's applications is available via the iPhone or through the web via Miso's web application and the company will also be launching an iPad application. In February 2013, GoMiso was acquired by Dijit Media. The valuation of GoMiso was undisclosed. Other terms of the deal were not released.

IIntoNow

IntoNow enables people to check-in to media they may be watching on their television. The company's underlying technology called SoundPrint allows users to automatically check-in to a show by hitting a button in the IntoNow application. SoundPrint then reads the sound waves and patterns of each television show and matches it with a database it keeps. The company was spun out of Auditude.

UUmami

Umami develops products that enhance the consumer TV viewing experience, while simplifying the creation of these experiences for networks and advertisers.

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