Retail Design Agency, Creative Retail Design - Design4Retail‎

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Ideas made possible

We push boundaries and we’re ambitious for our brands, but at the heart of it, we’re the honest retail design agency. Collectively, we turn ideas into reality.

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Clients

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Manifesto

We design brand spaces that work harder- shaped by insight that innovates, elevated through visionary creativity, and delivered with unmatched technical know-how.

About

Our creativity is fearless, our teamwork is unrivalled and our insight is empowering. We push boundaries and we’re ambitious for our brands, but at the heart of it, we’re the honest retail design agency.

Collectively, we turn ideas into reality.

Start my project 0 Years in business 0 Dedicated team 0 Projects completed

SERVICES

Insight & Strategy

Our strategic approach is grounded in research, insight, and experience. Our strategic teams stay on-trend and in-the-know, constantly surveying the cultural landscape.

This foundation means that we can understand your brand as seen through the eyes of your customers, delivering meaningful experiences by leveraging our strategy-driven guidance across every stage of the project.

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• Research
• Trends & Insights
• Brand Strategy
• Customer Experience Strategy

Pureseoul

Discover how we worked with pureseoul to launch their physical retail presence. Our insight-fuelled strategic planning offer defined how the skincare enthusiasts’ favourite retailer would bring Korean inspiration and contemporary beauty retailing together for their first physical store.

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Brand Storytelling

To build more engaging brand stories we carefully analyse our research and insight to identify where our clients’ brands can have the most impact. We present recommendations that define brand narrative and customer experiences that meet the demands of an ever-changing retail-landscape.

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• Brand World Creation
• Digital Content Creation
• Motion Graphics
• Campaign Creation & Art Direction
• Communications Design
• Packaging Design
• Retail Graphics
• Category Design
• In Store Experience

MyProtein Kitchen

When MyProtein shifted its brand focus from gym-centric fuel to wellness-oriented nutrition, we helped shape the communications design and storytelling for their ‘MyProtein Kitchen’ pop-up store—introducing the brand to new, more diverse audiences.

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Experience & Retail Design

Whether it’s temporary launch pop-ups, in-store concessions, point of sale, window concepts, or an entire retail store, our concepts transform shops into immersive experiences that captivate customers and attract new audiences. Our end-to-end service means that we can use our breadth of experience across all stages of delivery to collaborate with our clients – ensuring every opportunity is fully realised.

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• Retail Identity Creation
• Experiential Retail
• Sustainable Retail Design
• Store Design
• Pop Up Shops
• Activations & Launches
• Shop In Shops
• Window Display Design
• Visualisation
• Digital Integration
• Branded Spaces

Huda Beauty

Huda Beauty, known for its signature Power Pink, set out to create a bold new retail concept for its shop-in-shops — starting in the iconic Harrods Beauty Hall, Knightsbridge.

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Realisation

Throughout every stage of a project, we maintain a meticulous focus on detail. From Technical Development to on-site management, we provide thorough documentation that supports every aspect of your project’s successful delivery. Our comprehensive drawing packs and precise prototyping ensures excellence in both production and implementation.

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• Global Guidelines & Toolkits
• Technical Development
• Space Planning & Spatial Design
• Prototype Production & Management
• Artwork & Print Production
• Logistics & Implementation

New Balance x JD Sports

Discover how Design4Retail elevated New Balance in JD stores with premium concepts, creating immersive experiences that boost customer engagement and brand recognition.

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Insights

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Latest Insights

D4R’s Colours of the Year The Future of Beauty Liquid Futures – A spirit and beverage retail report Our view from the Studio – 2025: The year so far. View Insights

D4R’s Colours of the Year

With Pantone’s choice regarded as a swing and a miss, we asked our team for their predictions on what’s going to be hot next year. Download Report

The Future of Beauty

The beauty industry is evolving. What opportunities lie ahead for brands at the cutting edge? Download Report

Liquid Futures – A spirit and beverage retail report

How is the future of spirits shaping up in an uncertain and ever-changing world? Download Report

Our view from the Studio – 2025: The year so far.

A round-up of the most inspiring moments in Design this year so far, from the perspective of our Creative Studio team. Download Report

Work

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Myprotein X Everlast Gyms

After establishing a high-street beacon of success, D4R designs the next-generation Myprotein Kitchen to seamlessly embed nutrition and commerce into the heart of the Everlast Gym experience.

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Under Armour X Sports Direct

The Under Armour team approached D4R with an experiential concept, which we helped bring to life in the new Sports Direct Liverpool flagship store!

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Korea Town

See how D4R transformed a regional K-Beauty retailer into a global contender, reinventing Korea Town’s store concept, rebrand, and customer journey for a new generation.

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adidas X Sports Direct

Discover how Design4Retail engineered the fan experience to build a high-performance retail shell for adidas’s interactive skill zone in Sports Direct.

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Leonidas

Future-proofing a master chocolatier: Leonidas partners with Design4Retail to develop a strategic, scalable store design concept to support growth ambitions.

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Diageo

The Diageo Talisker team approached D4R to design a new retail identity for the Global Travel Retail (GTR) market and create a permanent display.

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Diageo

Discover how Design4Retail reimagined The Singleton’s identity for Global Travel Retail, crafting a sensorial brand world that evokes flavour without a single sip.

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Cannabotech

Design4Retail helped to re-introduce Cannabotech’s CBD-based products to the UK market with a retail presence to take the brand to new heights. Take a Look!

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ASICS x JD Sports

Establishing a strong, consistent ASICS brand presence within JD that actively engages and connects with consumers.

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TEMPUR

Discover how D4R helped TEMPUR redefine sleep at retail—crafting global guidelines for consistent, locally sensitive store designs worldwide.

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Huda Beauty

Huda Beauty, known for its signature Power Pink, set out to create a bold new retail concept for its shop-in-shops — starting in the iconic Harrods Beauty Hall, Knightsbridge.

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The Hut Group

Continuing our creative collaboration with The Hut Group, we were energised to invite consumers into the rich world of Perricone MD.

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Testimonials

1 / 3 Collaborating with Design4Retail has been an incredible experience. I initially sought an agency to not only produce and construct the shop fit but to bring the new rebrand to life within our department stores. I am pleased to say that the outcome has far exceeded expectations, with the team delivering outstanding results by creating a luxurious, inviting space. I look forward to future collaborations together! Head of Visual Merchandising, Europe HUDA To date this project has been a thoroughly enjoyable experience. The D4R team have been an integral partner in bringing our instore global strategy to life, providing consistent and valued support in all forms. I am looking forward to continuing our collaboration and seeing how much further we can elevate our brand experience throughout JD. Visual Merchandising Manager New Balance Opening your first ever brand store is a real defining moment for any brand and D4R were supportive partners right through from conception and design, to the day we opened the doors. Chief Marketing Officer Montirex

Blog

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Jasmin Sprake 17/12/2025 6 min read

PANTONE’s colour of the year 2026

With Pantone’s choice regarded as a swing and a miss, we asked our team for their predictions on what’s going to be hot next year.

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Jasmin Sprake 02/12/2025 5 min read

London calling: Festive design inspiration

Exploring London’s festive design, see what three campaigns inspired us in this short but sweet blog.

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Andrea Robinett 01/12/2025 6 min read

Reframing circular shopping

It’s not ‘second-hand’, it’s ‘second chapter’. What might once have been dismissed as “used” is now repositioned as “storied”.

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Jasmin Sprake 04/11/2025 9 min read

Multi-brand excellence on delivering six key installations at Sports Direct Liverpool

Bringing the brands to life inside the new Sports Direct Liverpool.

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Jasmin Sprake 16/10/2025 9 min read

Decoding our Liquid Futures Insight Report

How innovative brands are rewriting the rules of drinking culture, promising authenticity and mindful connection, a window into our Liquid Futures insight report.

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Design4Retail 06/10/2025 7 min read

Discovering retail excellence in Kuwait: Our top 5 in the Avenues Mall

A designer’s perspective: Georgia’s exploration of The Avenues Mall, Kuwait – five sanctuaries of luxury retail.

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Andrea Robinett 04/09/2025 7 min read

Inside the cabinet of curiosities: V&A Storehouse East

The V&A East Storehouse was an incredibly exciting, innovative, and surprisingly moving experience that made me fall in love with museums all over again.

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Andrea Robinett 27/08/2025 4 min read

Studio on the road: Bourden Street Chippy

The creative team get crafty, and discover a love for a fuzzy, felty ‘slice of life’.

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Andrea Robinett 14/08/2025 7 min read

Feels like summer

Exploring summer-themed retail that brings the sunshine.

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Jasmin Sprake 04/08/2025 5 min read

Asia’s retail renaissance

A journey through the next-generation storefronts shaping the future of retail.

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