Social Media Insights - Sprout Social

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The 2025 Impact of Social Media Marketing Report

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• Template
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A Brand Safety Checklist for Social Media Managers

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• Customer Zero
• Customer Zero: Defining the ROI of Social

What is attribution modeling for social media marketing?

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• Social Media Analytics
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Post Performance Report: Bold brands delivering social ROI

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  • Social Media Engagement

  5 ways social media impacts consumer behavior

  Published on January 7, 2026 • Reading time 9 minutes
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  • Pinterest

  How to use Pinterest to grow your brand in 2026

  Published on January 7, 2026 • Reading time 18 minutes
• Reimagine Social Media for Business Growth The Latest Try Sprout for free
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  • Influencer Marketing

  20 Australian travel influencers driving tourism campaigns in 2026

  Published on January 7, 2026 • Reading time 12 minutes
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  • All Networks

  The rise of episodic content: Should your brand launch a social media content series?

  Published on January 6, 2026 • Reading time 8 minutes
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  • Influencer Marketing

  29 Australian creators driving authentic engagement in 2026

  Published on January 5, 2026 • Reading time 11 minutes
• Published on January 2, 2026 • Reading time 12 minutes Categories
  • Social Media Marketing

  Social media marketing for UK fintech: How to build trust and stay compliant

  Published on January 2, 2026 • Reading time 12 minutes
• Published on December 31, 2025 • Reading time 9 minutes Categories
  • Social Media Management

  How to make the most of your 30-day Sprout trial

  Published on December 31, 2025 • Reading time 9 minutes
• Published on December 30, 2025 • Reading time 13 minutes Categories
  • Influencer Marketing

  How travel influencers are transforming the UK tourism industry

  Published on December 30, 2025 • Reading time 13 minutes
• Published on December 29, 2025 • Reading time 12 minutes Categories
  • Customer Care

  How Australian brands can use chatbots to improve customer care

  Published on December 29, 2025 • Reading time 12 minutes

• Categories
  • Social Media Engagement

  5 ways social media impacts consumer behavior

  Published on January 7, 2026 • Reading time 9 minutes
• Categories
  • Pinterest

  How to use Pinterest to grow your brand in 2026

  Published on January 7, 2026 • Reading time 18 minutes
• Categories
  • Influencer Marketing

  20 Australian travel influencers driving tourism campaigns in 2026

  Published on January 7, 2026 • Reading time 12 minutes
• Reimagine Social Media for Business Growth The Latest Try Sprout for free
• Categories
  • All Networks

  The rise of episodic content: Should your brand launch a social media content series?

  Published on January 6, 2026 • Reading time 8 minutes
• Categories
  • Influencer Marketing

  29 Australian creators driving authentic engagement in 2026

  Published on January 5, 2026 • Reading time 11 minutes
• Categories
  • Social Media Marketing

  Social media marketing for UK fintech: How to build trust and stay compliant

  Published on January 2, 2026 • Reading time 12 minutes
• Categories
  • Social Media Management

  How to make the most of your 30-day Sprout trial

  Published on December 31, 2025 • Reading time 9 minutes
• Categories
  • Influencer Marketing

  How travel influencers are transforming the UK tourism industry

  Published on December 30, 2025 • Reading time 13 minutes
• Categories
  • Customer Care

  How Australian brands can use chatbots to improve customer care

  Published on December 29, 2025 • Reading time 12 minutes

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The LatestThe LatestThe LatestThe LatestThe LatestThe LatestThe Latest View all Social Media AnalyticsSocial Media Analytics

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  • Social Media Analytics
  • Social Media Strategy

  Master the art of social media reporting (downloadable template)

  Published on December 24, 2025 • Reading time 11 minutes
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  • Instagram
  • Social Media Analytics

  Top 14 Instagram analytics tools for growth in 2025

  Published on December 18, 2025 • Reading time 11 minutes
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  • Competitive Strategies
  • Review Sites

  Mastering competitive analysis: a step-by-step guide for businesses (plus template)

  Published on December 3, 2025 • Reading time 10 minutes
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  • Social Listening
  • Social Media Analytics

  Best social media listening tools for your brand in 2025

  Published on November 27, 2025 • Reading time 13 minutes

View all GuidesGuides

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  • Guide
  • Social Listening

  Implementing a Social Media Newsroom Model [Guide + Template]

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  • Guide
  • Leadership

  The CMO’s Social Media Planning Guide for 2026

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  How to Use Social Data Like a Pro: 40 Strategies for Smarter Marketing

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  The 2025 generational marketing playbook: How to engage every age group on social

View all Data ReportsData Reports

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  • Data Report
  • Social Listening

  The 2025 Impact of Social Media Marketing Report

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  • Data Report
  • Higher Education

  The 2025 Content Benchmarks Report: Schools & Education

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  The 2025 Content Benchmarks Report: Healthcare

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  The Next Era of Customer Engagement on Social Media

View all All Marketing InsightsAll Marketing Insights

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  • All Networks
  • Social Media Content

  The rise of episodic content: Should your brand launch a social media content series?

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  • AI Marketing
  • Future of Marketing

  30 ways to master AI prompts for social media: A marketer’s guide

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  Predictive Power: How Oatly Turns Social Community Into Business Strategy

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  6 marketing priorities leaders will obsess over in 2026

View all GuidesGuides

• Categories
  • Guide
  • Social Listening

  Implementing a Social Media Newsroom Model [Guide + Template]

• Categories
  • Guide
  • Leadership

  The CMO’s Social Media Planning Guide for 2026

• Categories
  • Guide
  • Social Media Analytics

  How to Use Social Data Like a Pro: 40 Strategies for Smarter Marketing

• Categories
  • Guide
  • Future of Marketing

  The 2025 generational marketing playbook: How to engage every age group on social

View all Data ReportsData Reports

• Categories
  • Data Report
  • Social Listening

  The 2025 Impact of Social Media Marketing Report

• Categories
  • Data Report
  • Higher Education

  The 2025 Content Benchmarks Report: Schools & Education

• Categories
  • Data Report
  • Healthcare

  The 2025 Content Benchmarks Report: Healthcare

• Categories
  • Data Report
  • Customer Care

  The Next Era of Customer Engagement on Social Media

View all All Marketing InsightsAll Marketing Insights

• Categories
  • All Networks
  • Social Media Content

  The rise of episodic content: Should your brand launch a social media content series?

  Published on January 6, 2026 • Reading time 8 minutes
• Categories
  • AI Marketing
  • Future of Marketing

  30 ways to master AI prompts for social media: A marketer’s guide

  Published on December 22, 2025 • Reading time 18 minutes
• Categories
  • Webinar
  • Community Management

  Predictive Power: How Oatly Turns Social Community Into Business Strategy

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  • Future of Marketing
  • Leadership

  6 marketing priorities leaders will obsess over in 2026

  Published on December 9, 2025 • Reading time 9 minutes

Topic Hubs

• AI Marketing
• Best Times to Post on Social Media
• Business Intelligence
• Competitive Analysis
• Crisis Communications
• Customer Care
• Employee Advocacy
• Facebook Analytics
• Facebook Marketing
• Hashtags
• How to use sentiment analysis to analyze customer opinion
• Influencer Marketing
• Instagram Analytics Tools
• Instagram Marketing
• LinkedIn Marketing
• Reputation Management
• Social Media Analytics
• Social Media Audit
• Social Media Content
• Social Media Customer Service
• Social Media Engagement
• Social Media Management
• Social Media Marketing
• Social Media Planning
• Social Media ROI
• Social Media Reporting
• Social Media Scheduling
• Social Media Search
• Social Media Statistics
• Social Media for Healthcare
• Social listening: Your launchpad to success on social media
• TikTok Analytics
• TikTok Marketing
• UK Influencers
• X (Twitter) Analytics
• X (Twitter) Marketing
• YouTube Marketing

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