Sony BRAVIA XR TV | X90K | 4K Ultra HD TV

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BRAVIA X90K front shot on stand with image of pink crystals on screen

85inch TV design

BRAVIA X90K angled shot on stand with image of pink crystals on screen

85inch TV design

85inch TV design

BRAVIA X90K close up of frame with image of pink crystals on screen

85inch TV design

Close up of stand with image of pink crystals on screen

85inch TV design

BRAVIA X90K top shot with wide stand position

85inch TV design

BRAVIA X90K front shot on stand with soundbar and image of pink crystals on screen

85inch TV design

65inch TV design

BRAVIA X90K angled front shot on stand with image of pink crystals on screen

65inch TV design

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X90K Series

Real-life colour and contrast, bright 4K picturesView SlideshowPlay VideoView SlideshowPlay Video

Picture of X90K | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

(671671 customer reviews)

139 cm (55")|164 cm (65")|189 cm (75”)|215 cm (85'')

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Overview
Specifications & Features
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X90K | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Where to Buy

X90K | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Where to Buy

Overview
Specifications & Features
Reviews
Related
Support

Overview
Specifications & Features
Reviews
Related
Support

Overview
Specifications & Features
Reviews
Related
Support

Award Winner

CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM

CES® 2022 Innovation Awards, award to BRAVIA CORE

REVIEWS

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Learn more about BRAVIA XR™ Full Array contrast with lifelike depth

Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life colour and depth.

Musician in a concert playing the double bass with sound waves

...Sound from the screen, pictures and sound in harmony

Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

Just say what you want to see with voice search

Find new favourites, faster, with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.

Close-up of woman with remote controlling TV using her voice

... Perfect for PlayStation®5See our gaming features

...Renew, recycle and reduce, designed for the environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X90K uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

More about our eco activities XR Picture

Close up of fruit including berries, grapefruit, melon and kiwi

...A wide colour spectrum for real-world shades and hues

Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.

Enjoy more depth with deep blacks and extra brightness

Our Cognitive Processor XR™ enhances pictures in the same way as your eyes focus for real life colour and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.

Image showing effect of XR Contrast Booster on hot air balloon

...

Close up of the feathers in a bird showing effect of XR 4K Upscaling

...Recreating lost texture, all your content upscaled to 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth, bright and clear.

Image of surfer showing blur-free detail in the wave

... Discover picture technologies See our features XR Sound

Image of soundwaves from TV with Acoustic Multi-Audio™

...Powerful sound from the screen, matches pictures precisely

Our Acoustic Multi-Audio™ technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high quality sound.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Living room scene showing woman on sofa watching TV and surround sound effect with XR Surround

... Best with Sony audio

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

See our A7000 soundbar

Image of man in living room watching BRAVIA TV with 360 Spatial Sound

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

See our NS7 speaker

Woman in busy street scene talking on mobile phone, showing how Voice Zoom 2 makes speech easier to hear

...Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

Discover sound technologies See our features Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

See the technology

Logos of Ambient Optimization, Light Sensor and Acoustic Auto Calibration

Step up to even better viewing, optimised with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

...

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Manage cookies Discover new ways to enjoy TV with BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls and other new experiences waiting to be explored.

Discover BRAVIA CAM

See how it works Smart TV Features

...What you want to watch, all in one place

Easily access all your favourite content and services. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Images of cat and canooist cast from smartphone to TV

... Discover smart technologies See our features Simple Remote

...Easy to wipe, always stays clean

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control all your devices with one smart remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Image showing how all connected devices can be controlled using one smart remote

... Design Beautiful minimalist design that maximises entertainment

Our minimalist One Slate design maximises the screen and minimises the bezel so you stay focused on what’s important - the picture. Enjoy truly immersive big screen viewing without distraction.Actual look may differ depending on TV size.

Drag

Image showing 2-way multi-position stand and BRAVIA TV with screenshot of pink crystals

...Versatile premium stand, designed for any TV positioning

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.

Flush Surface for more immersive viewing

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

Close-up image of Metal Slim Blade Stand

Metal Slim Blade Stand, luxurious look and feel

Our slimline metal stand has been designed to perfectly match the TV and harmonise with your room and décor.

Even more studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV. When the Adaptive Calibrated Mode button below the image is toggled on and off, you can see the screen brightness change to match the environment.

ONOFFWatch Netflix in studio quality, automatically optimised

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.

Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Learn about accessibility features

Specifications & Features

Enjoy all your entertainment with intense colour and contrast on this 4K TV featuring our Full Array LED panel, powered by Cognitive Processor XR™.Full SpecificationsFeatures

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

ENVIRONMENTAL FEATURES IN THIS PRODUCT

Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed