Strategic Stories: How 3M Is Rewriting Business Planning

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SKIP TO CONTENTHarvard Business Review LogoBusiness communicationStrategic Stories: How 3M Is Rewriting Business Planning

by Gordon Shaw, Robert Brown and Philip Bromiley

From the Magazine (May–June 1998)
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At 3M, we tell stories. Everyone knows that, in our earliest days, a share of 3M stock was worth a shot of whiskey in a local St. Paul bar. We tell stories about how we failed with our first abrasive products and stories about how we invented masking tape and Wetordry sandpaper. More recently, we’ve been telling the story about one of our scientists who, while singing in a choir, wished he had bookmarks that wouldn’t fall out of the hymnal—and later created Post-it Notes.

A version of this article appeared in the May–June 1998 issue of Harvard Business Review.Gordon Shaw is executive director of planning and international at 3M in St. Paul, Minnesota, and past president of the Conference Board’s Council of Strategic Planning Executives.Robert Brown is the Morse-Alumni Distinguished Professor of Cultural Society and Comparative Literature in the University of Minnesota’s Department of Cultural Studies and Comparative Literature.Philip Bromiley holds the Curtis L. Carlson Chair in Strategic Management at the University of Minnesota’s Carlson School of Management in Minneapolis.
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Read more on Business communication or related topics Strategic planning, Strategy and Business plans

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