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• IAA MOBILITY 2025 - The Volkswagen News
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ID. Polo and ID. Polo GTI

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Polo

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Newsroom Company Strategy

Volkswagen's goal: Number 1 in volume! By 2030, the brand aims to be the technologically leading volume manufacturer. The path to this goal is outlined in the ‘BOOST 2030’ corporate strategy:

• We have enthusiastic customers and employees
• We lead technology
• We are a high-performing organisation
• We are a global brand

These are the four success factors for Volkswagen!

Press releases

• “True Volkswagen”: Volkswagen realigns its model range around core values 09/08/25 Models

  “True Volkswagen”: Volkswagen realigns its model range around core values

  Volkswagen will be presenting the results of three years of intensive development work at the IAA MOBILITY 2025 (8-14 September) in Munich, signalling the brand’s new direction. Inspired by the phrase “True Volkswagen”, the company has really honed in on typical Volkswagen strengths such as clean design with recognition factor, high standards of quality, an attractive price-performance ratio, intuitive operating concepts and innovative technologies. Read on
• New naming strategy at Volkswagen: The ID. 2all show car will become the ID. Polo in series production – more models to follow 09/03/25 Models

  New naming strategy at Volkswagen: The ID. 2all show car will become the ID. Polo in series production – more models to follow

  Volkswagen is also setting the course for the future when it comes to model names: with a new naming strategy that also transfers the familiar designations of combustion-engine models to its all-electric ID. family. The first model to be launched will be the ID. Polo from 2026. The concept car is known as the ID. 2all. Thomas Schäfer, CEO of the Volkswagen brand, Head of the Brand Group Core and member of the Group Board of Management: “Our model names are firmly anchored in people’s minds. They stand for a strong brand and embody characteristics such as quality, timeless design and technologies for all. That’s why we’re moving our well-known names into the future. The ID. Polo is just the beginning.” Volkswagen will transfer more established names to the electric portfolio with each new model generation. At the same time, all vehicles with conventional drives will continue to run under their previous names. With this strategy, Volkswagen is bringing together the electric and combustion engine worlds, helping customers navigate the brand’s product range more easily in the future. Read on
• A milestone in the transformation: Volkswagen delivers the 1.5 millionth all-electric ID. model 08/15/25 Company

  A milestone in the transformation: Volkswagen delivers the 1.5 millionth all-electric ID. model

  The Volkswagen brand has reached a significant milestone in its transformation to electromobility. In the presence of the Minister President of Lower Saxony Olaf Lies, the 1.5 millionth vehicle worldwide from the all-electric ID. family was today handed over to a customer at the Volkswagen plant in Emden. The anniversary vehicle is a black ID.7 Tourer Pro, which raises the bar in its class with a range of up to 606 kilometers. Read on

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