Top 10 Power BI Dashboard Examples + Free Template - Numerro

Introduction

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This handbook shares 10 purpose-built Power BI dashboards that follow design best practices, featuring unique datasets to provide inspiration for building and designing your own reports. It can be a great way to kick start the process.

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You can also view the live version of each Power BI dashboard by clicking their corresponding header. Visit our Power BI content hub to view even more power BI examples for visualizations, themes, headers, and dashboard templates with live examples.‍

We will cover three criteria to provide a high-level overview of each dashboard:

1. The intended audience for the Power BI dashboard.
2. The purpose of the dashboard.
3. The key insights for the dashboard.

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For reference, all the dashboards below were built using the Numerro Toolkit, allowing for an effortless build/design process whilst implementing design best practice every step of the way. Furthermore, the Toolkit includes all the dashboards as templates to assist you in getting started.

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Power BI Dashboard Examples

1 - Finance Dashboard‍2 - HR Dashboard‍3 - Logistics Dashboard4 - Social Media Dashboard5 - Sales Dashboard6 - Marketing Dashboard7 - Customer Analysis Dashboard8 - Customer Satisfaction Dashboard9 - Executive Dashboard10 - Website Analytics DashboardFree Template

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1 - Power BI Finance Dashboard

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Intended Audience for Power BI Example Dashboard:

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The finance dashboard was built as an executive-level report to showcase an organization's financial insights. As the intended users are executive-level employees, the dashboard presents high-level insights that allow users to easily scan the report. Users then have the additional option to dive into the granular metrics, should a high-level matrix trigger an insight worth exploring.

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Purpose of Power BI Example Dashboard:

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The purpose of the dashboard is to provide a high-level overview of the business's financial performance over time. Additionally, it allows users to dive into financial performance by location and product category. Both of these focus areas allow users to determine financial trends and areas of over/under performance. Users can then use these initial insights to determine where to focus their efforts.

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Key Insights for Power BI Example Dashboard:

1. KPI's - Revenue, Profit, Orders, Customers, Quantity:‍Provides a snapshot of the business's financial position
2. Area Chart - Revenue over time (12 months): Helps users identify the seasonal flow of business
3. Stacked Bar Chart - Revenue by region, split by product category: Helps users understand their financial performance by geography and category
4. Table - Sub-category performance: Provides insights into how each product performs
5. 100% Stacked Bar Chart - Revenue to Profit ratio: Provides a clear indication of their financial position based on a common accounting metric.

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2 - HR Dashboard

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Intended Audience for Power BI Example Dashboard:

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The HR dashboard is for HR managers who want to understand the demographics of employees, keep up with new employees, and ensure they are meeting industries diversity standards.

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Purpose of Power BI Example Dashboard:

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High-level insights, including average salary, average duration, and average age, help the HR team understand who their employees are. These insights allow HR to better accommodate employees in future company decisions. Additionally, the insights help the HR team carefully craft a diverse workforce that meets the companies mission.

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Key Insights for Power BI Example Dashboard:

1. KPI's - No. Employees, Av. Salary, Av. Duration at Company, Av. Age:To better understand the average employee profile
2. Area Chart - New Employees per year:To measure the rate of recruitment
3. Bar Chart - No. of employees by region:To uncover the geographical distribution of employees
4. Table - Latest employees:To keep track of new employees

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3 - Logistics Dashboard

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Intended Audience for Power BI Example Dashboard:

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The logistics dashboard is used by logistics managers to help them understand the flow of goods. The report also provides a view by product, delivery method, and location for further insights.

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Purpose of Power BI Example Dashboard:

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The purpose of the logistics dashboard is to help logistics managers with product flow. The dashboard identifies areas of high/low product flow to helps managers allocate resources in order to meet delivery standards and run a smooth operation.

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Overall, this helps the organisation become more efficient by better utilising their resources, essentially saving them time and money.

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Key Insights for Power BI Example Dashboard:

1. KPI's - No. Order, No. Quantity, No. Customers:To provide context relating to the scale of the operation.
2. Decomposition Tree - Flow of orders by category and sub-category:To prioritize each products shipping process.
3. Shape Map - Orders by state:Helps managers allocate resources based on demand.
4. Matrix - Order by month, by shipping mode:Helps users better allocate resources throughout the year and prioritize shipping method development.

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4 - Social Media Dashboard

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Intended Audience for Power BI Example Dashboard:

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The social media dashboard is for social media managers and is used to help them understand the high-level impact each of their social networks has on their audience.

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Purpose of Power BI Example Dashboard:

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The purpose of the report is to provide an overview of how the social media teams efforts are impacting the number of impressions over time. Additionally, the dashboard is designed to help identify the best performing social networks. In return, this helps the team better understand where to focus their marketing efforts.

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Key Insights for Power BI Example Dashboard:

1. Ribbon chart - Impressions by month, split by platform:To help prioritize which platforms to focus on throughout the year.
2. Table - Impressions by content type:To determine which content types perform the best.
3. Stacked Column Chart - Impressions by quarter, split by platform.:To provide a high level view of impressions across the year to help resource allocation.
4. Bar Chart - Impressions by platform:To determine the highest performing platform and prioritise accordingly (supports the below).
5. Donut Chart - Impressions % by platform:To determine the split of impressions and prioritise accordingly (supports the above).

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5 - Sales Dashboard

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Intended Audience for Power BI Example Dashboard:

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The sales dashboard was built for sales managers to help them visualize their sales data, including opportunity values, count and velocity.

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Purpose of Power BI Example Dashboard:

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The purpose of the dashboard is to help sales managers understand how the business is performing and where they need to focus their efforts if they are to meet their sales targets.

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The dashboard provides sales managers with an overview of their sales to date, along with granular details relating to each opportunity. Additionally, all metrics are presented in a high-level format to help sales managers identify areas of focus.

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Key Insights for Power BI Example Dashboard:

1. KPI's - Sales, No. Opportunities, Av. Opportunity Size, Av Velocity:Help managers gauge an overview of their current sales position
2. Area Chart - Sales & Opportunities by month:Help managers measure the flow of deals by month in relation to targets.
3. Donut Chart - Total sales split by marketing channel:Allow managers to identify which channels require additional focus based on performance.
4. Clustered Bar Chart - Opportunities by sales stage, split by marketing channel:Helps managers monitor the flow of opportunities and assist with progression
5. Bar Chart - Sales grouped by opportunity size:Helps managers understand the dynamics of their sales business

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6 - Marketing Dashboard

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Intended Audience for Power BI Example Dashboard:

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The marketing dashboard was built for a banks marketing team to visualize a set of market research the bank carried out with its customers.

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Purpose of Power BI Example Dashboard:

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The purpose of the dashboard is to help a banks marketing team identify trends and patterns within a set of market research carried out with customers.

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The dashboard provides the marketing team with a visual representation of their research, allowing them to spot correlations between various customer data points. These insights help them understand their customers and therefore learn how to better accommodate them.

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Key Insights for Power BI Example Dashboard:

1. Scatterplot - Av. bank balance by age, split but education level:Helps the bank identify the profile of their more lucrative customers.
2. 100% Stacked Bar Chart - Total subjects by education, split by marital status:Helps the bank better understand their customer demographics.
3. Multi-card Row - Job type breakdown:Helps the bank better understand their customer portfolio, as well the more lucrative job types.
4. Treemap - Av. bank balance by education level:Helps the bank target future customer, as they know which customer type is more valuable.

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7 - Customer Analysis Dashboard

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Intended Audience for Power BI Example Dashboard:

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The customer analysis dashboard was built for the management of a food retailer to better understand their customer's demographics and how these impact their relationship with the retailer.

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Purpose of Power BI Example Dashboard:

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The purpose of the dashboard is to help the food retailer understand which type of customers are more valuable, and which ones are less valuable. These insights allow the retailer to focus their efforts on specific customers that provide a higher ROI.

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Key Insights for Power BI Example Dashboard:

1. KPI's - Av. Age, Av. Duration as Customer, Av. Income, Av. No. Purchases, Av. 2y Spend:These insights allow the retailer to understand their average customers activity.
2. Scatterplot - Correlation between age and average 2y spend:Profiles the retailers customers by spend and age, helping them spot more lucrative customer demographics for future targeting.
3. Matrix - Customer breakdown by age:Provides insights into how a customers age impacts their activity with the retailer.

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8 - Customer Satisfaction Dashboard

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Intended Audience for Power BI Example Dashboard:

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The customer satisfaction dashboard was built for the management of an airline company to help them understand insights collected from customer feedback surveys.

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Purpose of Power BI Example Dashboard:

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The purpose of the dashboard is to help the airline understand how customers rate the service provided. The insights allow the airline to determine whether they are improving their service with customer expectations. Additionally, it helps them better understand how specific service offerings are performing in regards to customer satisfaction.

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Key Insights for Power BI Example Dashboard:

1. Gauges - Users, Av. Score, Av. Delay:Provides the airline with benchmark stats that gauge the overall satisfaction levels vs targets.
2. Stacked Bar Chart - Participants by satisfaction level, split by class:Helps the airline identify the performance of service offerings on customer satisfaction, allowing them to better prioritise resources to high/low performing areas.
3. Line Chart - Av. Customer Rating by Class and Year:Helps the airline identify how decisions impact the level of customer satisfaction over a period of 8 years.
4. Table - All stats by year:Supports the above on a granular level.

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9 - Executive Dashboard

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Intended Audience for Power BI Example Dashboard:

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The executive dashboard was built for executive level employees to understand how their business has performed year to date.

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Purpose of Power BI Example Dashboard:

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The purpose of the dashboard is to provide a snapshot of the businesses performance, focusing only on high-level insights that are easily digestible. The aim is for executive level employees to track key metrics and gauge whether a deep dive is necessary to improve/sustain a certain performance metric.

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Key Insights for Power BI Example Dashboard:

1. KPI's - COGS, Profit, Discounts, Av. Unit CostHigh-level snapshot of key metrics
2. KPI/Area Chart - Sales, Units Sold, Av. Sales Price, Av. Units Per OrderHigh level snapshot of key metrics + monthly trend for further visual representation

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10 - Website Analytics Dashboard

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Intended Audience for Power BI Example Dashboard:

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The website analytics dashboard was built for a companies marketing department to understand how customers were interacting with their website.

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Purpose of Power BI Example Dashboard:

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The purpose of the dashboard is to collect website analytics data a present it in an easier format to help the marketing team digest key insights about how their customers are interacting with their website.

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The aim is to showcase key KPI's that help gauge how the website is performing against benchmark metrics. It also uncovers which pages perform better than others so that the team can improve their customers website experience.

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Key Insights for Power BI Example Dashboard:

1. KPI/Area Chart - Pageview, Unique Pageviews, Bounce Rate, Exit Rate:Key stats to gauge performance vs benchmark stats
2. Clustered Column Chart - Pageviews/Unique Pageview by month:To understand how their website performs throughout the year, which they can use to identify the effectiveness of marketing campaigns.
3. Donut Chart - Pageviews split by year half:High level view of the above insight.
4. Table - Exit Rate & Pageviews by Page:Uncovers how specific pages perform to help the marketing team optimize user experience.

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Free Demo Template

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If you're looking to get a feel for how we've built the reports above, why not try out our demo template. The demo template and dashboards above were all built using the Numerro Toolkit. We built the Toolkit to make it easier and faster for Power BI users like yourself to build great looking reports that reap the benefits of implementing design best practice. If you're interested in learning how it works, check it out here.