Travel To San Francisco | Visitor Information

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The City by the Bay must be seen to be believed. Discover a city—and discover yourself.

Believe in San Francisco.

San Francisco is where the world comes to create, to celebrate, and to reinvent. We're a city driven by possibility, resilience, and community. A visit to San Francisco isn't just a vacation; it's an immersion into what could be. What will you take home with you?

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Make San Francisco Your Home Base for the FIFA World Cup 26™

San Francisco is the perfect home base for the FIFA World Cup 26™. Whether you're here to cheer on your team or soak in the global excitement, you’ll be staying in one of the most iconic cities in the world.

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Believe in San Francisco—And Win!

Kick off the new year with a visit to the City by the Bay. We're giving you the chance to win an unforgettable San Francisco experience.

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The San Francisco Martini Trail

Take a journey through San Francisco by sampling the city's signature cocktail at these unique and exceptional bars and restaurants.

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Things to Do

Few cities offer the variety of world-class experiences that are possible in San Francisco. Get inspired and start getting excited about your next visit to the City by the Bay.

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Eat & Drink

You may leave your heart in San Francisco, but you most certainly won’t leave with an empty stomach.

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Events

From music festivals to cultural events, there's always something new and exciting happening in San Francisco.

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Where to Stay

Discover San Francisco hotels and short-term rentals perfect for any type of traveler, on any budget, with any number of people (or pets!) in your party.

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Local SF

San Francisco has many iconic sights, but it's worth getting a local perspective. See it as the locals do to help plan your next trip.

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Black Experiences

A trip to San Francisco is not complete without experiencing the vibrant and deep-rooted African American community that has helped make this city one of the most popular in the United States.

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Plan Your Trip

From travel information about weather, safety, and navigating public transportation to deals and offers on attractions and hotels, this is the perfect place to start planning your trip to San Francisco.

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Attraction Passes

Discounts, savings, and more on passes to your favorite San Francisco attractions.

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Attraction Tickets

Snag your tickets and save on San Francisco's most popular and awe-inspiring attractions.

Learn More Learn More Things to Do Learn More Eat & Drink Learn More Events Learn More Where to Stay Learn More Local SF Learn More Black Experiences Learn More Plan Your Trip Learn More Attraction Passes Learn More Attraction Tickets The Bucket List

Iconic San Francisco

From the fog rolling under the Golden Gate Bridge to America’s only moving National Historic Landmark, San Francisco is home to some of the most iconic attractions in the world. Find out everything you need to know about the city's most iconic sites.

See All Icons Golden Gate Bridge

The Golden Gate Bridge is #1 on every visitor's list. Learn how to get there, info about the most photogenic times to visit, nearby neighborhoods, and more.

Alcatraz: Visit San Francisco’s Iconic Island

Alcatraz, a former prison, is now a national park and one of the city's most popular attractions. Learn all about visiting "The Rock."

Cable Cars

The cable cars in San Francisco have made their mark on not just the city, but pop culture as well. Learn how to ride these moving national historic landmarks.

Painted Ladies

The Painted Ladies are the best-looking ladies in San Francisco, especially against that jaw-dropping backdrop. Here's how to find them, fun facts, and what to do in the neighborhood.

Fisherman's Wharf

If there's one part of town that visitors — both first-timers and many-timers — equate with San Francisco, it's Fisherman's Wharf.

Lombard Street

Everything you needed to know about Lombard Street, “The Crookedest Street in the World," one of San Francisco's most famous sights.

Coit Tower

Coit Tower, a gift to the city, is unmistakable in the skyline. Learn how to get there, the surrounding neighborhoods and fun facts.

Activities

Top 10 things to do in San Francisco

Discover iconic attractions and unforgettable things to do in San Francisco, from riding a cable car up its famous hills to exploring world-class museums, scenic waterfronts, and vibrant neighborhoods.

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Sign Up for Our Newsletter and Save

Be the first to know about upcoming events and festivals, new restaurants, special deals, and everything else happening in the City by the Bay.

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View Our Digital Visitor's Guide

Check out our free San Francisco Traveler visitors' guide and learn how to explore San Francisco like a local.

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Explore San Francisco's Neighborhoods

San Francisco is a city of neighborhoods, each with its own distinct flavor and charm. Choose a neighborhood on the map to learn more.

Explore All Neighborhoods

Select Neighborhood Neighborhood Union Square Fisherman's Wharf SoMa / Yerba Buena North Beach Nob Hill Embarcadero / Financial District Civic Center / Hayes Valley Marina / Pacific Heights Japantown Fillmore Mid-Market Chinatown Bayview Mission District / Dogpatch Castro / Noe Valley Haight-Ashbury Golden Gate Park / Sunset Richmond / Presidio Treasure Island

Union Square

When the going gets tough, the tough go shopping in Union Square. Indeed, in a town with abundant citywide shopping, Union Square is the most renowned source of retail therapy.

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Fisherman's Wharf

If there's one part of town that visitors — both first-timers and many-timers — equate with San Francisco, it's Fisherman's Wharf.

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SoMa / Yerba Buena

In the 1970s, industry moved out and artists moved in. Now, SoMa has so much to experience, including the country's most beautiful ballpark.

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North Beach

Old Italy, the New Deal, memories of Kerouac and the Beats and echoes of the waterfront Bohemianism meet of-the-moment eateries in North Beach.

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Nob Hill

Those little cable cars that climb halfway to the stars in Tony Bennett’s “I Left My Heart in San Francisco’’ are climbing Nob Hill, the historic and iconic neighborhood of San Francisco.

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Embarcadero / Financial District

From captains of the high seas to captains of industry, the Embarcadero has often been where people first began their San Francisco journey.

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Civic Center / Hayes Valley

This central city district encompasses everything from stately concert halls and museums to animated restaurants and wide-open public plazas just west of Downtown.

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Marina / Pacific Heights

The Marina's boutiques and restaurants attract a hip, younger crowd, while the views and stately homes of Pacific Heights take your breath away.

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Japantown

San Francisco’s Japantown is the oldest in the U.S. From its famous Peace Pagoda to a variety of great eats, learn about this vibrant historic neighborhood.

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Fillmore

A neighborhood full of music history, fine dining, and upscale shopping, The Fillmore packs more into a few city blocks than you can believe.

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Mid-Market

A combination of enterprise zones, high tech, arts groups, retail, and restaurants, Mid-Market is witnessing a boom.

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Chinatown

With its pagoda-style architecture, ornate lamp posts, exotic menus and other distinctive elements, a stop here can feel more like a trip abroad than a neighborhood stroll.

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Bayview

Bayview is the sunniest neighborhood in San Francisco, home to 35,000 residents, nesting ospreys and some of the most urban, diverse sights and bites in the city.

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Mission District / Dogpatch

The Mission District is one of San Francisco’s most of-the-moment neighborhoods, packed with trend-setting boutiques, restaurants, and more.

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Castro / Noe Valley

Regardless of your sexual orientation, no trip to San Francisco is complete without a visit to the world-famous Castro District, one of the country's first gay Neighborhoods.

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Haight-Ashbury

Start your Summer of Love experience on the corner of Haight and Ashbury streets, where 1960s flower power blossomed.

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Golden Gate Park / Sunset

Within Golden Gate Park, you'll find lakes, gardens, museums, golf courses and a herd of bison. The Sunset offers a zoo, views of the Pacific Ocean and tasty eats.

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Richmond / Presidio

The southern anchor of the Golden Gate Bridge, the verdant, scenic Presidio, artfully reclaimed Crissy Field, and the Civil War-era Fort Point are just a few of the attractions in the northwest corner of town.

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Treasure Island

This gem of an island offers a bustling urban winery scene, terrific music festivals, and photo ops of San Francisco's downtown skyline.

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Find Exclusive Hotel Deals

From discounts on your room and flexible check-out to VIP access and souvenir swag, San Francisco's hotels are offering deals to visitors that are too good to pass up.

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San Francisco Trip Ideas

There's so much to experience in the City by the Bay. Whether you're planning your first trip or your next one, take a look at some of our favorite ideas and begin planning your next vacation.

All Trip Ideas Ride the Future in San Francisco with Waymo SPONSORED

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Top 20 Attractions in San Francisco

Explore the most popular attractions in San Francisco based on data collected from visitors.

10 Iconic San Francisco Eats & Drinks That Every Visitor Must Try

From San Francisco sourdough to the Mission burrito, the City by the Bay offers a bevy of famous eats that you can't experience anywhere else.

Cultural Festivals and Events in San Francisco You Must Experience

Brighten up your visit to San Francisco by attending these eclectic festivals and celebrations, some of which date back more than 100 years.

The Guide to San Francisco's Michelin-Starred Restaurants

With 40 Michelin stars awarded to 27 restaurants, San Francisco is no stranger to award-winning food.

Where to Shop in San Francisco and Around the Bay Area

One-of-a-kind shopping experiences await you in every neighborhood of San Francisco (and beyond!).

Don't Miss These Free Things to Do in San Francisco

Some of the city's most iconic sights and experiences can be had without opening your wallet. Here are some of our favorites.

The Best Breweries in San Francisco

San Francisco is a bucket list destination for craft beer enthusiasts. Explore the best breweries in San Francisco on your next visit.