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Search the World's Largest Database of Information Science & Technology Terms & Definitions InfInfoScipedia LogoScipedia A Free Service of IGI Global Scientific Publishing House Below please find a list of definitions for the term that you selected from multiple scholarly research resources. What is ATECO Code Chapter 3 Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives Is an automatic coding tool which makes it possible to assign an code according to a brief description of the economic activity supplied by the user (in Italian language). It was defined from Istat in 2007. Published in Chapter: The Cultural Relationship Management: Case Study “Sassi of Matera” Lucia Aiello (Universitas Mecatorum, Italy) and Salvatore Ferri (University of Naples “Parthenope”, Italy) Source Title: Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives Copyright: © 2014 | Pages: 17 DOI: 10.4018/978-1-4666-5007-7.ch003 Abstract This chapter uses a case study to analyse the ways a cultural product, if managed efficiently and effectively, can activate processes of economic growth and stimulate the start-up of new businesses. The work is divided into two parts: the first presents the mapping of cultural enterprises in the province of Matera, and the second presents a quantitative analysis on the main economic enterprise activity in the area under investigation. The aim of this research is to demonstrate the main area of evolution in business development in Matera and its province since UNESCO declared the “Sassi of Matera” to be a World Heritage Site. In particular, the analysis of cultural activities and those of tourism and eating out allows readers to see that the economy of Matera, despite being an inland community, is linked to tourist accommodation and development thanks to the “Sassi of Matera.” Full Text Chapter Download: US $37.50 Add to Cart

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