Why H&M, Nike And Others Are Being Boycotted In China
Có thể bạn quan tâm
- Share full article
- 35
Advertisement
SKIP ADVERTISEMENTYou have a preview view of this article while we are checking your access. When we have confirmed access, the full article content will load.Last week, calls for the cancellation of H&M and other Western brands went out across Chinese social media as human rights campaigns collided with cotton sourcing and political gamesmanship. Here’s what you need to know about what’s going on and how it may affect everything from your T-shirts to your trench coats.
What’s all this I’m hearing about fashion brands and China? Did someone make another dumb racist ad?
No, it’s much more complicated than an offensive and obvious cultural faux pas. The issue centers on the Xinjiang region of China and allegations of forced labor in the cotton industry — allegations denied by the Chinese government. Last summer, many Western brands issued statements expressing concerns about human rights in their supply chain. Some even cut ties with the region all together.
Now, months later, the chickens are coming home to roost: Chinese netizens are reacting with fury, charging the allegations are an offense to the state. Leading Chinese e-commerce platforms have kicked major international labels off their sites, and a slew of celebrities have denounced their former foreign employers.
Why is this such a big deal?
The issue has growing political and economic implications. On the one hand, as the pandemic continues to roil global retail, consumers have become more attuned to who makes their clothes and how they are treated, putting pressure on brands to put their values where their products are. One the other, China has become an evermore important sales hub to the fashion industry, given its scale and the fact that there is less disruption there than in other key markets, like Europe. Then, too, international politicians are getting in on the act, imposing bans and sanctions. Fashion has become a diplomatic football.
This is a perfect case study of what happens when market imperatives come up against global morality.
Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.
Thank you for your patience while we verify access.
Already a subscriber? Log in.
Want all of The Times? Subscribe.
Advertisement
SKIP ADVERTISEMENTSite Index
Từ khóa » China H&m
-
Fashion, First-class Quality, Reasonable Price—— H&M EN
-
China Canceled H&M. Every Other Brand Needs To Understand Why
-
H&M Returns To China's Tmall After Cancellation Over Xinjiang
-
H&M: Fashion Giant Sees China Sales Slump After Xinjiang Boycott
-
H&M Returns To Alibaba's Tmall, 16 Months After Xinjiang Controversy
-
One Year On: How Are Fashion's Boycotted Brands Faring In China?
-
Fashion And Quality Clothing At The Best Price - H&M CN
-
H&M Closes Shanghai Flagship Store Following Lockdowns And ...
-
H&M Fined For Misleading Customers In China
-
H&M Shuts Down First And Largest Flagship In China - WWD
-
H&M China
-
Explore Careers In Fashion At H&M | H&M Careers China's Mainland
-
H&M Closes Shanghai Flagship, Its First Store In China - WSJ
-
H&M's China Flagship Store Closes After Twofold Blow — RADII