Write Good Alt Text To Describe Images | Digital Accessibility​

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For icons consider the purpose of the icon — whether it is to share a logo, to indicate an available action, or to serve as a link to a new page.

Example 1 - Logo

Harvard shield.

Alt Text: Harvard's Crimson Veritas Shield.

Example 2 - Action

For action icons, the alt text should describe the action intended by the icon, such as “Download Syllabus PDF” or "Search."

printer icon.

Alt Text: Print the Weekend Event Schedule.

Example 3 - Link

If the icon is being used as a link to another page, the alt text should describe what will happen when the icon is clicked.

Instagram logo.

Alt Text: Visit the Harvard Library Instagram.

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