XOY - TanGiBle

About Work Contact XOYCosmetic BrandingA project to launch a cosmetics brand targeting early adopters of a younger age was carried out.The task was to deliver a brand story that features innovative product forms and detailedmakeup skills.  As such, beauty life was defined as an enjoyable experience through cosmetics,and not simply a pursuit of a cookie-cutter style beauty ideal. The name “eXtraordinary Joy” wasdeveloped as a result. Based on the concept of enjoying makeup as if playing block games orpuzzles, the typography of X,O,Y was expressed in a way similar to puzzle pieces, which can bebuilt upon and applied. www.tangiblebd.com

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