YouTube Video CPM Rates 2020

CPM is cost per thousand impressions. All of the data below is taken from a real YouTube channel – CuteStockFootage.com. Keep in mind that CPM‘s vary per YouTube channel – content, categories, user value, how much time user spends watching the video and the level of engagement and many more metrics.

Contents hide 1 Did you know? 2 How Much Commission Google Keeps? 3 YouTube Video and Channel Money Calculator 4 YouTube Video CPM Rates 2020 Table per Countries

Data can be used to compare the average YouTube Video CPM Rates for 2020. CTR and viewability of the ad greatly affects how much can be earned for each impression of the ad. The higher they are the higher the return.

If you wish to check last years’ YouTube Video CPM Rates from the same channel check out this article: YouTube Video CPM Rates 2019.

Did you know?

The ads on YouTube sell on an auction basis. The highest bidder wins the ad position and displays their advertisement. It is the same way Header Bidding works. That is why there are certain periods and seasons when the CPM is the highest. For example autumn and winter – cChristmas, halloween, black Friday, cyber Monday and new years. In this period advertisers are willing to pay a lot to show their product and get more sales.

How Much Commission Google Keeps?

We know that YouTube keeps its advertising income a secret but it is commonly know that Google keeps 45% of the YouTube ad generated revenue. Which is more than what Google keeps in AdSense ads which is 68%.

AdSense is used for websites with small to medium amount of traffic, if you were to go to the next step we recommend you check out top AdSense alternatives – usually more advanced ad monetization platforms that work and optimize ads with advanced header bidding setup.

YouTube Video and Channel Money Calculator

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Check out how much each video and channel is earning based on views and CPM. Click on the image or this link and have fun.

YouTube Video CPM Rates 2020 Table per Countries

Wish to see data from previous year? Check YouTube Video CPM Rates 2019

Geography	CPM (USD)	Views	Watch time (hours)
India	0.7	13960985	28017
Indonesia	0.2	3923993	7610
Thailand	0.27	1184465	2377
Brazil	0.32	663149	1351
United States of America	0.38	648763	1352
Turkey	3.08	580988	1272
Viet Nam	0.25	560255	1135
Saudi Arabia	0.33	453852	950
Philippines	0.48	297437	582
Italy	0.89	243070	520
Russian Federation	1.45	196225	391
Malaysia	1.4	190061	367
Mexico	0.56	185506	392
Bangladesh	0.7	182076	384
Iraq	0.71	162529	318
Egypt	0.29	158821	316
Morocco	0.34	156090	315
Pakistan	0.59	154697	306
Korea (the Republic of Korea)	0.3	143035	280
Japan	2.46	141638	261
France	4.51	120859	228
Nepal	2.14	115739	222
Germany	0.36	112025	225
United Kingdom of Great Britain and Northern Ireland	2.67	109306	230
Spain	4.38	107667	228
Algeria	2.57	99012	187
Argentina	0.77	94415	190
Cambodia	0.52	92678	201
United Arab Emirates	1.37	89219	185
Colombia	0.87	76564	151
Taiwan	0.59	75677	146
Canada	2.63	68940	126
Sri Lanka	4.06	67699	188
Azerbaijan	0.59	67110	134
Ukraine	1.27	60650	126
Peru	1.24	54793	105
Kuwait	1.12	53989	107
Chile	0.54	46945	92
Senegal	0.8	46703	97
Poland	0.76	45232	97
Romania	1.85	44891	92
Myanmar	1.22	44718	94
Kazakhstan	1.77	43335	86
Australia	1.66	43315	86
Greece	6.23	42643	93
Lebanon	1.7	42235	86
Israel	0.58	41544	83
Hong Kong	1.94	41100	80
Singapore	2.9	41038	84
Netherlands	2	35383	74
Oman	3.78	32841	66
Uzbekistan	0.94	32025	62
Ecuador	1.53	31806	64
Tunisia	1	30874	59
Albania	0.74	28526	57
Portugal	1.66	28501	57
Kenya	3.02	26977	52
Somalia	1.24	26256	57
Jordan	1.5	25973	53
Bolivia	0.73	24412	48
Sweden	0.84	23086	44
Armenia	3.91	22216	47
Qatar	1.11	19936	41
Syrian Arab Republic	1.32	19664	39
Serbia	19554	40
Dominican Republic	2.67	18788	38
South Africa	2.37	18440	37
Belgium	3.43	18358	39
Lao People’s Democratic Republic	5.09	18207	36
Yemen	1.11	17892	37
Hungary	0.9	17811	36
Georgia	3.46	17394	37
Switzerland	3.87	15650	32
Libya	4.69	14431	28
Guatemala	1.14	14258	29
Nigeria	2.89	13644	26
Belarus	3.31	12960	27
El Salvador	3.03	12653	26
Costa Rica	2.62	12525	26
Croatia	1.85	12495	26
Palestine	2.5	12034	25
Kyrgyzstan	1.23	11918	23
Bulgaria	1.1	11855	23
Côte d’Ivoire	2.24	11740	24
Tanzania	1.96	11539	23
Norway	1.95	11011	24
Austria	6.71	10322	21
Mauritius	7.05	10102	21
Bosnia and Herzegovina	1.25	9971	20
Sudan	2.82	9791	20
Bahrain	0.35	9778	20
Macedonia	1.27	9694	19
Czechia	2.95	9560	19
Honduras	3.32	9329	20
Uruguay	3.17	9312	18
Ethiopia	1.01	9291	19
Panama	1.73	8903	18
Paraguay	2.48	8421	16
Puerto Rico	1.15	8373	18
Ghana	1.91	7853	17
Denmark	2.88	7811	16
New Zealand	11.81	7709	16
Mali	8.41	7414	15
Venezuela	3.75	6775	13
Ireland	0.52	6760	16
Lithuania	6.1	6657	17
Cyprus	3.16	6396	18
Finland	2.57	6067	12
Mongolia	5.85	5377	12
Moldova	3.8	5325	9
Afghanistan	3.11	4854	10
Slovakia	0.67	4716	9
Trinidad and Tobago	2.39	4617	11
Cameroon	1.78	4194	8
Nicaragua	1.92	4119	8
Uganda	2.22	3899	7
Latvia	2.82	3552	8
Jamaica	4.94	3322	7
Maldives	2.01	3276	9
Brunei Darussalam	0.8	2794	6
Congo (the Democratic Republic of the Congo)	0.4	2628	5
Mauritania	3.8	2372	4
Western Sahara	0.35	2249	5
Réunion	0.35	2063	4
Tajikistan	1.67	2031	4
Burkina Faso	1	1992	4
Macao	1.25	1950	4
Mozambique	6.78	1914	4
Haiti	3	1834	4
Gambia	2.14	1829	3
Zambia	13	1770	4
Guadeloupe	2	1666	3
Togo	1.87	1621	3
Slovenia	1	1621	3
Malta	5.34	1570	3
Bhutan	6.3	1542	3
Gabon	0.35	1530	3
Timor-Leste	0.67	1505	3
Angola	0	1480	3
Martinique	0	1413	3
Rwanda	1.09	1401	3
Madagascar	0.5	1301	3
Djibouti	1	1298	2
Namibia	2	1281	3
Iran	5.67	1123	2
Montenegro	0.35	1083	2
Niger	6	1052	2
Estonia	0.35	1037	2
Suriname	7.03	1023	2
Guinea	1	906	2
Benin	0.35	816	2
Fiji	1	766	2
Chad	0	732	2
Bahamas	0.35	725	1
Cuba	1.4	665	1
Luxembourg	0.35	639	1
Guyana	4.5	632	1
Saint Vincent and the Grenadines	1.33	620	1
French Polynesia	0.35	614	1
Zimbabwe	3	590	1
Guam	2.38	557	1
Iceland	4.33	549	1
Papua New Guinea	2.27	527	1
Botswana	8.87	488	1
French Guiana	0	455	2
New Caledonia	1.33	416	1
Virgin Islands (U.S.)	3.29	329	1
Belize	3	321	1
Cayman Islands	1	289	1
Curaçao	0.35	283	1
Barbados	2	272	0
Burundi	2	257	0
Congo	0.35	255	0
Sierra Leone	3.5	250	0
Mayotte	3	226	0
China	1	221	0
Grenada	4.25	215	0
Aruba	0	197	0
Cabo Verde	1.5	195	0
Samoa	0	191	0
Malawi	0.35	162	0
Turkmenistan	1	155	0
Saint Lucia	0.35	148	0
Eswatini	0.45	143	0
Faroe Islands	0.35	74	0
Comoros	3	71	0
Dominica	0.45	71	0
South Sudan	2	67	0
Solomon Islands	0.35	65	0
Northern Mariana Islands	0.45	64	0
American Samoa	0.35	61	0
Liberia	2	54	0
Central African Republic	1	51	0
Antigua and Barbuda	0.45	41	0
Seychelles	1.75	40	0
Gibraltar	0.35	32	0
Virgin Islands (British)	1	32	0
Turks and Caicos Islands	0.45	29	0
Vanuatu	0.35	28	0
Guinea-Bissau	2	28	0
Lesotho	0.35	24	0
Saint Kitts and Nevis	0.45	22	0
Equatorial Guinea	0.35	19	0
Jersey	2	17	0
Andorra	0.35	15	0
San Marino	1.5	15	0
Isle of Man	0.35	14	0
Sint Maarten (Dutch part)	0.5	14	0
Saint Pierre and Miquelon	1.67	11	0
Svalbard and Jan Mayen	0.35	10	0
Åland Islands	0.35	10	0
Liechtenstein	1	0	0

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Alvils Karlštrems is an Ad Operations Specialist. Knows all the ways how to optimize ad delivery on websites.

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