About SEMA | Specialty Equipment Market Association (SEMA)

About SEMA

SEMA (Specialty Equipment Market Association) is the leading association behind the $52 billion+ specialty automotive aftermarket. We unite manufacturers, resellers, builders, and enthusiasts under one voice to move the industry forward. As a membership‑based nonprofit, our mission is simple: to foster the success of the automotive aftermarket.

 

Who we are

We’re a community of companies and enthusiasts who believe vehicles are more than transportation, they’re a platform for freedom, creativity, and connection. We fuel innovation, protect our industry, and provide resources that help businesses and careers succeed and prosper.

 

What we do

• Association Membership: Whether you’re a business or an individual looking to grow, SEMA Membership provides the access, market research, influence, and communities to thrive.
• Education & Networking Opportunities: Through SEMA’s Councils & Networks, we connect today’s leaders and tomorrow’s talent to build careers, businesses, and lifelong connections.
• Government Advocacy: We protect the industry and enthusiasts’ rights at local, regional, and federal levels to build, race, modify, and enjoy their vehicles.
• Product Development Resources: SEMA Garage gives companies access to exclusive tools, vehicles, and testing that help bring products to market faster.

• Product Data Services: SEMA Data delivers industry-leading data that empowers manufacturers and resellers to showcase products more effectively and drive sales.

• World‑Class Events: We produce the SEMA Show in Las Vegas and the PRI Show in Indianapolis, creating unmatched opportunities to drive business growth and develop meaningful industry relationships.

 

How to get involved

Join SEMA and help shape the future of the aftermarket. Become a member, attend our events, and add your voice to our advocacy efforts. To learn more, visit SEMA.org, call (240) ASK‑SEMA, or email [email protected]. We’ll get back to you right away.