Specialty Equipment Market Association (SEMA)

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SEMA Applauds Repeal of Greenhouse Gas Endangerment Finding

February 12, 2026 | Vol. 29, No. 07 By SEMA Editors EPA's recent decision will ensure that automakers produce vehicles driven by consumer demand, rather than greenhouse ... View Article Business

New Jobs: CAD Designer, Off-Road Technician, VP of Sales and Marketing

February 19, 2026 | Vol. 29, No. 08 View Article News

Racing News: IHRA, Formula DRIFT, NASCAR

February 19, 2026 | Vol. 29, No. 08 View Article News

Spy Shots: BMW M5 Touring, Jeep Avenger

February 19, 2026 | Vol. 29, No. 08 View Article Upcoming Events Feb 19 HRIA | General Membership Meeting & Panel Discussion February 19, 2026 - February 19, 2026 Mar 03 SBN Women's Leadership Forum March 03, 2026 - March 05, 2026 Mar 05 WTSBC | Coffee & Conversation: Tariffs March 05, 2026 - March 05, 2026 Mar 07 ETTN Career Fair - Diamond Bar 2026 March 07, 2026 - March 07, 2026 See All Events

The 2026 SEMA Show

The SEMA Show is the premier trade show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display and debut new, innovative products, and connect with industry buyers from all over the world. Learn more and get involved November 3 – 6, 2026.

Learn More Councils & Networks Overview Automotive Restoration Market Organization Emerging Trends & Technology Network Future Leaders Network Hot Rod Industry Alliance Motorsports Products & Media Council Professional Restylers Organization SEMA Businesswomen’s Network Truck & Off-Road Alliance Wheel, Tire, Suspension, & Brake Council

Reach Your Goals Through the Ultimate Leadership Training

Understanding your business objectives allows you to better align SEMA resources that can help you achieve your goals.

No matter what niche you’re in - rods, restoration, racing, restyling, reps, trucks or wheel and tires - there’s a SEMA council or professional network that’s right for your company. SEMA councils and networks offer members a variety of niche-specific programs and activities designed to provide educational and networking opportunities while promoting their particular market segment.

Request More Information More About Our Councils

Automotive Restoration Market Organization

ARMO is committed to preserving and promoting the automotive restoration industry through its projects, education programs, and by monitoring legislative and/or regulatory issues that may affect our members, thus ensuring the longevity and prosperity of the automotive restoration industry

Request More Information ARMO Home Page

Emerging Trends & Technology Network

The mission of SEMA's Emerging Trends and Technology Network (ETTN) is to "Identify and communicate emerging vehicle trends and technology relevant to aftermarket professionals and provide the resources and solutions to ensure their continued success."

Request More Information ETTN Home Page

Future Leaders Network

The Future Leaders Network (FLN) mission is to cultivate young talent in the automotive aftermarket through implementation of education and networking. FLN does this by utilizing resources available for virtual networking and in-person at industry trade events.

Request More Information FLN Home Page

Hot Rod Industry Alliance

To advise SEMA and our Membership of the challenges facing our market segment, perpetuating the advancement of the Hot Rod Industry.

Request More Information HRIA Home Page

Motorsports Products & Media Council

MPMC’s primary objective is to provide meaningful solutions to industry-specific issues and challenges, thereby perpetuating the growth and prosperity of motorsports parts manufacturers.

Request More Information MPMC Home Page

Professional Restylers Organization

The Professional Restylers Organization, a SEMA Council, is dedicated to addressing the challenges facing the restyling segment of the automotive aftermarket and to developing effective strategies for dealing with industry-specific issues.

Request More Information PRO Home Page

SEMA Businesswomen's Network

The SEMA Businesswomen’s Network’s mission is to provide networking, education, and recognition opportunities for professional women in the Specialty Equipment Industry which will enhance their careers and positively impact the growth of the entire automotive aftermarket.

Request More Information SBN Home Page

Truck & Off-Road Alliance

To provide valued tools and events for retailers and manufacturers to plug into and grow their collective businesses.

Request More Information TORA Home Page

Wheel, Tire, Suspension, & Brake Council

The Wheel, Tire, Suspension, & Brake Council's mission is to identify common problems and opportunities relating to the custom - performance wheel, tire, suspension, and brake industry, which the council, as an interested body of companies, can address for the common good.

Request More Information WTSBC Home Page