Amazon Storefront (Stores) Guide - Amazowl

The Amazon Store builder has four sections:

1. The Page Manager is used to create, select, move and delete pages from the Amazon Store. 2. The Preview Window provides a live view of the current page. It can also be used to select a tile to edit in the Tile Manager. 3. The Tile Manager is used to add, edit, move and delete tiles from the Amazon Store. 4. The Status Bar provides the current moderation status of the Amazon Store and displays any error messages.

When it’s published and live, each Amazon Store page consists of a logo, hero image, navigation bar, a body/content, and a footer.Amazon Storefront CourseFREE VIDEO CHAPTER

Logo Image:

The Amazon stores feature the brand’s logo at the left of the header. There is an option to display or hide your logo, but we always recommend that you chose to display your logo. The logo image should be at least 400 px wide and tall and remember that it is constrained to a square format. In case you have a very horizontal or a very vertical logo, think about restyling it to conform to the square format. For example, you may want only to feature your initials.

Hero Image

Hero images appear at the top of each page of the Amazon Store, including the store homepage. They are feature images whose job is to introduce the page content below them. The store builder lets you customize the hero image for each separate page which makes it convenient to design hero images that explain the content, but also make the store more visually versatyle.

Navigation Bar

Each website has its own navigation bar, and this holds true for your Amazon Store as well. The bar is located right below the hero image. Amazon Stores let you decide how many pages and subpages your store will contain. Page making is very easy and straightforward. The [age and subpage names are automatically listed in the navigation bar immediately after you create them via the “Add Page” button. For more information on how to add store pages, read below in the “How to make a storefront” section.

Body/Content section

The body/content section contains the bulk of the store content. There are 8 different options for tiles including images, videos, product grids, text, individual product tiles, galleries, and lists of best sellers. Each tile comes in 4 different sizes and the tiles can have different functionalities as well. The Gallery tile, for example, enables you to display images in a carousel while the Best Selling Products tile displays your brand’s best selling products. Use the flexibility of the tile design to add content strategically. Maybe you want to highlight product features in detail or perhaps tell your brand story. The tiles system allows you to do all. The challenge is to take advantage of its features and make it work for you.

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Footer

The stores’ footer is displayed on every page and it is simply a social media section which allows you to share the particular page on Facebook, Twitter, and Pinterest. It is automatically generated and you don’t have the option to customize it.

Require Amazon Storefront help? See our Storefront consulting service below.