How To Find Amazon Influencers And Their Storefronts

Could influencers be the key to boosting your brand's Amazon presence?

Fact: nearly two-thirds of online consumers start their product searches on Amazon.

You don’t have to look hard on TikTok or Instagram to find Amazon influencers promoting products. Countless communities are sharing their #AmazonFinds and Prime purchases.

And we see Amazon products go viral all the time.

That's why partnering with creators on Amazon is valuable for brands and merchants.

This post breaks down how to find Amazon influencers to collab with. We'll also cover what to consider if you want to collab with a high volume of creators to boost your visibility on the platform.

👉 Get guaranteed posts about your products from authentic Amazon influencers!

Skip to Section 👇 What is an Amazon Influencer, Anyway? 4 Ways to Find Amazon Influencers and Their Storefronts What Do the Best Amazon Influencers Have in Common? Why Do Brands Work with Influencers on Amazon?

What is an Amazon Influencer, Anyway?

Amazon influencers are creators who promote products via Amazon’s influencer program.

Here’s a rundown of how the Amazon Influencer Program works:

• Like most major affiliate programs, content creators apply to be Amazon influencers.
• Approved creators are given an affiliate link. This link lets them monetize their content.
• Creators earn a commission for purchases tracked by their link clicks within 24 hours.

Approved creators also get their own Amazon influencer storefront. This is a landing page featuring a creator's recommended products. Storefront sales are attributed to creators.

Now, let’s dig into how these creators promote their links and drive sales on social media.

Consider that both TikTok and Instagram prohibit external links in posts. Most creators use their bio links to funnel traffic to Amazon. Here’s an example from Instagram:

Source: @shelbstales

What happens when you actually click their bio link, though? Below is what an Amazon influencer storefront looks like:

Source: Amazon

These landing pages feature product recommendations and collections of an influencer's favorite items. Most collections follow specific themes. For example, you might see collections for fall fashion trends or kitchen essentials. Storefronts are a big part of what separates influencers from Amazon's affiliate program (aka "Amazon Associates").

Here’s what going from an influencer’s social page to their storefront looks like step-by-step:

Source: @thefitishbrunette

The official Amazon influencer marketing program is notable for a few reasons:

• The diversity of the program’s members. Amazon affiliates can range from micro-influencers to celebrities.
• The program’s requirements are pretty loose. Amazon simply says you need an “active” YouTube, Instagram or Facebook account. They’ll also look at your engagement rate. While requirement-driven brand ambassador programs are often restrictive for applicants, Amazon's isn’t.
• The Amazon Influencer Program welcomes creators from every industry. That’s because Amazon sells such a wide range of products.

How to Find Amazon Influencers: 4 Ways to Spot Creators

Again, there’s no shortage of influencers promoting Amazon products.

Finding them does require you to do some quick detective work, though. Below are three ways you can find Amazon influencers in the wild.

👋 Need more Amazon creators posting about our brand? 👉 See how Statusphere's platform makes it possible to get guaranteed UGC from Amazon influencers at scale! 👀

1. Search Using an Amazon Influencer Marketing Platform

If you're using an influencer marketing platform to partner with creators, you can make your Amazon influencer search infinitely easier.

Whether on TikTok or Instagram, there's a good chance that any given influencer you work with is an Amazon affiliate.

The catch? Amazon influencers aren't as obvious at a glance because they're not tied to a specific platform.

That's where an influencer marketing tool like Statusphere can save the day.

For example, Statusphere's platform helps brands collab with Amazon influencers in a fraction of the time it'd take to manage relationships manually. That's because our platform identifies vetted creators in our network who are already active Amazon affiliates.

Unlike other Amazon influencer marketing platforms, Statusphere's software also does the heavy lifting when it comes to fulfilling orders and guaranteeing product delivery to creators.

This means you can get creators posting about your brand faster and without the headache of handling shipments.Beyond that, we're the only Amazon influencer platform that allows brands to target creators based on 300+ first-party data points. This level of influencer targeting means you can promote niche products on Amazon with creators who truly speak to your target audience.