Baconator - Wikipedia

Cheeseburger sold by Wendy's Baconator
The Baconator
Nutritional value per 1 double sandwich (304 grams)
Energy930 kcal (3,900 kJ)
Carbohydrates34 g
Sugars7 g
Dietary fiber1 g
Fat63 g
Saturated26 g
Trans3 g
Protein57 g
Vitamins and minerals
VitaminsQuantity %DV†
Vitamin A equiv.9% 83 μg
Vitamin C19% 17 mg
Vitamin E307% 46 mg
MineralsQuantity %DV†
Calcium15% 200 mg
Iron29% 5.25 mg
Sodium65% 1500 mg
Other constituentsQuantity
Cholesterol150 mg
Energy from sandwich930 kcal (3,900 kJ)
This information is effective as of March 2013.[needs update]
†Percentages estimated using US recommendations for adults.[1]Source: www.wendys.com

The Baconator is a brand of cheeseburger introduced by the international fast-food restaurant chain Wendy's in 2007. The primary product consists of two quarter-pound beef patties topped with mayonnaise, ketchup, two slices of cheese, and six strips of bacon. Single and triple patty versions were formerly offered, as well as limited-time seasonal variants.

The brand was later expanded with the Son of Baconator, which uses smaller patties, and the Breakfast Baconator, which replaces the hamburger patties with a sausage patty topped with an egg and a melted Swiss cheese sauce.

History

[edit]

The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerrii Anderson.[2] The addition of the product was part of a push to add menu items intended to appeal to the 18- to 34-year-old demographic and expand late-night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.[3]

Advertising

[edit]

As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league.[4] They held a promotion running from April to May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers online to win a chance to compete in a halftime CFL contest to build a giant Baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore T-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.

Economic indicator

[edit]

The popularity of the Baconator has led to politicians and others using the burger as an example of the price of goods related to inflation and so-called "price gouging". US Senator Elizabeth Warren from Massachusetts has used the burger in examples of what she perceives to be price gouging and to lobby for more government control.[5]

Ingredients

[edit]
  • Bacon strips
  • Hamburger bun
  • Two whole-beef patties
  • Ketchup
  • Mayonnaise
  • American cheese

See also

[edit]
  • BK Stacker – a similar product from Burger King

References

[edit]
  1. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  2. ^ Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. Retrieved 2007-12-11. The company has improved its marketing, with quirky 'red wig' television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says.
  3. ^ "Wendy's review continuing". USA Today. 2007-10-25. Retrieved 2007-12-11. The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business.
  4. ^ "Kick for a Million Details". Archived from the original on 2007-11-07. Retrieved 2007-10-22.
  5. ^ Suderman, Peter (2024-12-29). "Everybody Hates Prices". Reason.com. Retrieved 2024-12-30.
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