Daily Facebook Users Up Again After First-ever Decline - BBC News

Skip to content

• Home
• News
• Sport
• Business
• Innovation
• Culture
• Arts
• Travel
• Earth
• Audio
• Video
• Live

HomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveWeatherNewslettersDaily Facebook users up again after first-ever decline27 April 2022ShareSaveShareSave

EPA

Facebook stopped losing users as 2022 got under way, even as its owner reported its slowest revenue growth in a decade.

The number of daily active Facebook users grew to 1.96 billion in the first three months of the year, parent company Meta reported on Wednesday.

That marked a turnaround from last year, when the social network reported a decline in users for the first time.

The drop wiped billions from the firm's market value.

Since executives disclosed the fall in February, the firm's share price has nearly halved.

But shares jumped 19% in after-hours trade on Wednesday.

"More people use our services today than ever before, and I'm proud of how our products are serving people around the world," said Meta boss Mark Zuckerberg, who founded Facebook in 2004.

But Meta - which also owns Instagram and WhatsApp - still reported its slowest revenue growth in at least a decade.

• Facebook owner Meta sees biggest ever market loss
• Facebook sees daily users fall for first time ever

Revenues in the first three months of the year were up just 7% compared to 2021, hitting $27.9bn.

Analysts say businesses are pulling back on advertising as they grapple with rising costs and economic uncertainty, stemming in part from the war in Ukraine.

And while Google and Facebook have long been the go-to sites for online ad dollars, they are facing more competition as newer platforms such as TikTok draw users and online shopping giant Amazon gets into the business.

Google-owner Alphabet earlier this week said advertising revenue in the first three months of the year rose 22%, more slowly than analysts had expected, while the smaller Snap also warned of troubles.

Mr Zuckerberg said the firm was investing in its video "Reels" to compete with TikTok, and expected ad sales to catch up.

But Meta is also grappling with new privacy rules from Apple, which make it more difficult to target adverts. The company has said the changes could cost it $10bn in lost sales this year.

The company said it expected revenue in the coming months of $28bn to $30bn - below analyst estimates.

Meta said this reflected factors including the war in Ukraine and the potential impact of regulatory changes in Europe.

In March Russia banned access to Facebook and Instagram, as part of its crackdown on independent media following the invasion of Ukraine.

Mr Zuckerberg has said that the firm will invest heavily in artificial intelligence and virtual reality - the so-called Metaverse - for its next phase of growth. But that is costing it dearly for now.

Overall, Meta's profits in the quarter were $7.46bn - more than analysts had expected but still down 20% year-on-year.

"Meta's ad business continues to face some very real challenges," said Jasmine Enberg, principal analyst at Insider Intelligence.

"Facebook, of course, is no stranger to obstacles, but the [Apple] changes are the first direct threat to its ad business.

"Combined with the rise of TikTok, brand safety concerns, and a shift in social media user behaviour, there's a perfect storm heading straight for Meta's ad revenues. Even so, it's clear that advertisers are still turning to Facebook and Instagram to reach their wide audiences."

Facebook owner Meta sees biggest ever market loss

Facebook sees daily users fall for first time ever

Facebook changes its name to Meta in major rebrand

CompaniesFacebookAdvertisingRelated

Cricket-themed bar chain Sixes goes into administration

WH Smith probed by regulator over accounting error

Lululemon boss to step down early next year

More from the BBC3 days ago

Facebook tests £9.99 monthly subscription for sharing more than two links

Meta is encouraging users to verify themselves to unlock more features or engagement with their posts.

3 days ago4 days ago

Weight-loss jab ads banned for exploiting body insecurities

Three social media adverts are found to be irresponsible, with one targeting new mums.

4 days ago11 Dec 2025

Tiger teeth, dried seahorses and shark fins sold illegally on Facebook, BBC finds

Endangered species are being sold online with UK-based firms illegally supplying seahorses, a BBC investigation finds.

11 Dec 202510 Dec 2025

Toffee Crisp and Blue Riband can't be called chocolate any more

Nestle has used more vegetable oil in it recipes, meaning the treats no longer qualify as chocolate under UK law

10 Dec 202510 Dec 2025

McDonald's Netherlands pulls AI Christmas ad after backlash

McDonald's said the moment served as "an important learning" as it explored "the effective use of AI".

10 Dec 2025