Pricing Strategy Advisor (PSA) - National Association Of REALTORS®

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• Highlights & NewsGet the latest top line research, news, and popular reports.
• Housing StatisticsNational, regional, and metro-market level housing statistics where data is available.
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• Real Estate Designations and CertificationsIncrease your skills, proficiency, and knowledge to help boost your salary and client base.
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• NAR NewsroomOfficial news releases from NAR.
• NAR REALTOR® News
• BlogsCommentary from NAR experts on technology, staging, placemaking, and real estate trends.
• NewslettersStay informed on the most important real estate business news and business specialty updates.
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• Mission, Vision, and Diversity & Inclusion
• Code of Ethics
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• History Founded as the National Association of Real Estate Exchanges in 1908.
• Affiliated Organizations
• 2025 NAR Annual ReportServing REALTORS® better and strengthening the association for long-term success.
• Policies
• Governing Documents Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations.
• Awards & GrantsMember recognition and special funding, including the REALTORS® Relief Foundation.
• NAR's Consumer Outreach

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• Real Estate TopicsReal Estate TopicsYour resource for all things Real Estate. Including Legal, Agent & Broker, and Property Rights Issues.View All
  • Get the FactsThe facts and latest news on NAR's policy updates. For REALTORS®, MLSs, brokers, buyers, and sellers.Close
  • Marketing
    • MLS & Online Listings
    • Social Media
    • Sales Tips & Techniques
    • View More
    Close
  • Being a Real Estate Professional
    • Being a Broker
    • Starting Your Career
    • Being an Agent
    • View More
    Close
  • Residential Real Estate
    • Condominiums
    • Smart Growth
    • Vacation, Resort, & 2nd Homes
    • FHA Programs
    • Home Inspections
    • View More
    Close
  • Legal
    • Fair Housing
    • Copyright
    • Arbitration & Dispute Resolution
    • View More
    Close
  • More
  Close
• MembershipProviding Membership ValueWhether you’re a new agent or an experienced broker you have access to a wide array of resources designed to help you succeed in today's market.
  • 
  • All Membership Benefits
  • NAR REALTOR Benefits®Bringing you savings and unique offers on products and services just for REALTORS®.Close
  • DirectoriesComplete listing of state and local associations, MLSs, members, and more.Close
  • Dues Information & Payment
  • Become a MemberAs a member, you are the voice for NAR – it is your association and it exists to help you succeed.Close
  • Logos and Trademark RulesOnly members of NAR can call themselves a REALTOR®. Learn how to properly use the logo and terms.Close
  • Your Membership AccountReview your membership preferences and Code of Ethics training status.Close
  Close
• Research & StatisticsMarket BehaviorIncluding home buying and selling, commercial, international, NAR member information, and technology. Use the data to improve your business through knowledge of the latest trends and statistics.
  • Highlights & NewsGet the latest top line research, news, and popular reports.Close
  • Housing StatisticsNational, regional, and metro-market level housing statistics where data is available.Close
  • Research ReportsResearch on a wide range of topics of interest to real estate practitioners.Close
  • Presentation Slides Access recent presentations from NAR economists and researchers.Close
  • State & Metro Area DataAffordability, economic, and buyer & seller profile data for areas in which you live and work.Close
  • Commercial Research Analysis of commercial market sectors and commercial-focused issues and trends.Close
  • Statistical News Release Schedule
  Close
• AdvocacyRepresenting Your IndustryNAR is widely considered one of the most effective advocacy organizations in the country.
  • Advocacy Issues & News
  • Federal AdvocacyFrom its building located steps away from the U.S. Capitol, NAR advocates for you.Close
  • REALTORS® Political Action Committee (RPAC)Promoting the election of pro-REALTOR® candidates across the United States.Close
  • State & Local AdvocacyResources to foster and harness the grassroots strength of the REALTOR® Party.Close
  • Advocacy ImpactHighlighting work to expand housing access and defend property rights.Close
  • REALTOR® PartyA powerful alliance working to protect and promote homeownership and property investment.Close
  • Get InvolvedNow more than ever, it is critical for REALTORS® across America to come together and speak with one voice.Close
  Close
• EducationAdvancing Your CareerNAR and its affiliated Institutes, Societies, and Councils offer a wide selection of real estate training options.
  • All Education & Professional Development
  • Code of Ethics TrainingFulfill your COE training requirement with free courses for new and existing members.Close
  • Fair Housing TrainingREALTORS® are required to complete Fair Housing every three years, coinciding with COE training.Close
  • Real Estate Designations and CertificationsIncrease your skills, proficiency, and knowledge to help boost your salary and client base.Close
  • Continuing Education (CE)Meet the continuing education (CE) requirement in state(s) where you hold a license.Close
  • Online Real Estate CoursesExplore certificate courses, leadership and business tools, and affiliate offerings.Close
  • Library & ArchivesOffering research services and thousands of print and digital resources.Close
  Close
• News & EventsNews & EventsStay current on industry issues with daily news from NAR. Network with other professionals, attend a seminar, and keep up with industry trends through events hosted by NAR.
  • NAR NewsroomOfficial news releases from NAR.Close
  • NAR REALTOR® News
  • BlogsCommentary from NAR experts on technology, staging, placemaking, and real estate trends.Close
  • NewslettersStay informed on the most important real estate business news and business specialty updates.Close
  • NAR NXT, The REALTOR® Experience
  • REALTORS® Legislative Meetings
  • AE Institute
  • Leadership Week
  • All Events
  Close
• About NARWho We AreThe National Association of REALTORS® is an American trade association involved in all aspects of residential and commercial real estate.
  • Mission, Vision, and Diversity & Inclusion
  • Code of Ethics
  • Leadership & StaffNational, state & local leadership, staff directories, leadership opportunities, and more.Close
  • Committee & Liaisons
  • History Founded as the National Association of Real Estate Exchanges in 1908.Close
  • Affiliated Organizations
  • 2025 NAR Annual ReportServing REALTORS® better and strengthening the association for long-term success.Close
  • Policies
  • Governing Documents Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations.Close
  • Awards & GrantsMember recognition and special funding, including the REALTORS® Relief Foundation.Close
  • NAR's Consumer Outreach
  Close
• MoreBrowse by SectionView All
  • Top Directories
    • Find a Member
    • Browse All Directories
    • Find an Office
    • Find an Association
    • NAR Group and Team Directory
    • Committees and Directors
    Close
  • By Role
    • Broker
    • Association Executive
    • Appraiser
    • State & Local Volunteer Leader
    • Student
    Close
  • By Specialty
    • Global
    • Senior Market
    • Short Sales & Foreclosures
    • Land
    • Green
    Close
  • Multimedia
    • Infographics
    • Videos
    Close
  • Video Series
    • First-Time Buyer
    • Window to the Law
    • MLS Minute
    Close
  • Podcasts
    • Change Agents
    • The Advocacy Scoop
    • Real Estate Today
    • Center for REALTOR® Development
    Close
  • Programs
    • Fair Housing
    • Safety
    • Leading with Diversity
    • Good Neighbor
    Close
  Close

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What Is the PSA Certification, and Who Is It For?

The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.

Benefits of Becoming a PSA

Knowledge:

• The purpose and benefits of CMAs, and how to guide clients through them
• Terminology of pricing and valuation
• The Code of Ethics as it relates to pricing
• How to identify appropriate comparables, and where to find information about them
• The role of supply and demand in pricing
• How to adjust comparables
• Specific challenges and special situations in making adjustments
• How to work with appraisers
• How to hone your pricing skills and practices

Benefits:

• Use of PSA logo and name
• Downloadable PSA Certificate
• Customizable Press Release
• PSA Customizable Marketing Materials
• Monthly e-newsletter
• Facebook private networking group

Visit the PSA website

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