Super Target | Wink

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Super Target

Client

Target

SuperTarget is a chain of hypermarkets that are about 174,000 sq ft. and feature double entrances on one-story stores. These stores offer everything found in a regular Target as well as a full grocery selection, produce, bakery and deli, with most locations having a Target Optical. Many SuperTargets feature Starbucks Coffee, Pizza Hut Express, Taco Bell Express, Target Pharmacy, The Studio @ Target (a portrait studio), Target Photo, Target Mobile (a wireless kiosk), and a Wells Fargo or U.S. Bank bank branch.

Until 2006, the store logo spelled “Super” in green script, that wasn’t part of the of any Target brand standards. Wink created the branding for the newer locations in red block letters typeface for a simpler, streamlined brand look.

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