Advertising And Customer Experience (CX) - Oracle

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1. Applications

Oracle Customer Experience (CX)

Make every customer interaction matter by connecting all your business data across marketing, sales, and service. Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

Request a demo Chat with CX Sales

Watch an overview of Oracle CX (2:13)

• Webinar: Building Exceptional AI-Driven Customer Experiences

  Discover how you can deliver perfect experiences across every touchpoint with Oracle CX.

  Register today
• Demystify the world of customer data platforms with our new guide

  Learn how you can deliver seamless customer experiences with a customer data platform (CDP).

  Read the complete guide to CDPs
• CRO's guide to predictable growth

  Learn how to seek out new revenue opportunities and cultivate predictable growth.

  Access the guide
• Transform the customer lifecycle with AI agents for CX

  Learn how Oracle AI Agents help marketing, sales, and service teams grow revenue and boost customer satisfaction.

  Read the guide (PDF)

Explore Oracle Customer Experience (CX)

Marketing Sales Service CX Analytics Industry solutions

Orchestrate smart, cross-channel marketing for B2B and B2C

Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.

Explore Marketing See Marketing products

Products

• Marketing Automation
• Campaign Management
• Customer Loyalty and Engagement
• Customer Data Platform
• Behavioral Intelligence

Unify your sales planning and execution processes

Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.

Explore Sales See Sales products

Products

• Sales Force Automation
• Sales Planning
• Sales Performance Management
• Commerce
• Configure, Price, Quote
• Subscription Management
• Partner Relationship Management

Deliver efficient, personalized service across your channels

Help customers when and where they need you. Automate workflows for customer self-service, agent-assisted service, and field service engagements. Accelerate resolution with AI-driven recommendations, unified data visibility, and cross-organization collaboration tools. Deflect simple requests to digital channels and free up your experts to handle more complex customer needs.

Explore Service See Service products

Products

• Field Service
• Knowledge Management
• Digital Customer Service
• Service Center
• Intelligent Advisor

Unified analytics for revenue intelligence

Leverage ready-to-use, connected insights from trusted numbers across marketing, sales, service, quotes, and more. Examine complex business process flows, such as lead-to-order and quote-to-cash, and use one-click AI to seamlessly move between the front and back office for unparalleled business performance.

Explore Oracle Fusion CX Analytics

Sample analyses

• Sales pipeline
• Win-loss
• Lead prioritization
• Quote efficiency
• Subscription pipeline
• Campaign efficiency
• Account-based analysis
• Service effectiveness

Unleash the power of CX with industry-specific solutions

Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.

Explore industry solutions See product tours

Learn more about Oracle Cloud CX

View product brochure (PDF) Explore product tours

Why choose Oracle Customer Experience (CX)?

01Connect your CRM and back-office systems

Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.

Hear Larry Ellison address front- and back-office integration (2:18)

02Power real-time customer experiences (CX)

Deliver tailored CX based on your customers' online behavior, in real time. Oracle CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments that matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.

03Use data to understand your customers

Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.

Know your customers with Oracle Unity (2:20)

Learn why leading companies across all industries use Oracle CX to sell more, provide better service, and retain more customers.

Customer highlight

Mazda Europe improves CX by personalizing each customer’s journey

“We wanted to get into personalization, and we wanted to go cross-channel and join up more datasets. With Oracle Unity Customer Data Platform, we’re able to develop much more sophisticated communication journeys, linking up the various channels, offering the consumer a much more personalized message.”

—Simon Haines, Director, Digital Consumer Engagement & Media Strategy, Mazda Europe

See their story (1:96) March 5, 2025

Three Ways Oracle is Redefining Customer Experience in 2025

Oracle Fusion Cloud CX Development

Is your current CX strategy keeping pace with customer expectations—or falling behind? Explore how Oracle Cloud CX is reshaping the future with AI-powered interactions, unified customer data, and seamless cross-team collaboration.

Read the complete post

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Resources

Cloud readiness Cloud learning Customer community Support and services Related content

Best practices and resources

Find best practices and useful resources that can help you make the most of your CX products. Whether you’re a new customer or are looking for ways to optimize or expand your implementation, you can find what you need.

Release readiness

Additional information

• Documentation library
• CX product tours
• Video: Introduction to Oracle Marketing (2:03)
• Video: Introduction to Oracle Sales (1:53)
• Video: Introduction to Oracle Service (1:48)

Siebel CRM

Oracle Siebel CRM on-premises applications address the most complex business processes across sales, marketing, and customer service.

Siebel CRM CRM On-Demand CRM On-Demand Library CRM On-Demand System Requirements

See the comparisons

• SaaS comparison—Oracle Cloud Applications
• Hear from analysts
• See customer successes

Raise Your Game with the Oracle Cloud Applications Skills

Explore Oracle University

Learning resources

• Free training
• CX training and certifications
• Oracle Guided Learning

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

Join or login

More customer community groups

• Oracle Topliners
• LinkedIn community

Find a partner, become a partner

Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Customer Experience (CX) products.

Find a partner Become a partner

Support and Services

• My Oracle Support
• Oracle consulting
• Partner Finder
• Global support services

News and opinions

• Oracle CX Blog
• Modern Marketing Blog

Best Practices

• What is CRM?
• Why CRM is important?
• What is the ROI for CRM?
• What is a customer data platform (CDP)?

• What is customer service?
• What is ecommerce?
• What is marketing automation?

The Oracle Playbook series

We've compiled the secrets to our people, process, and systems strategy. And we want to share them with you.

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