HG Insights

Skip to content Actionable Revenue Growth Intelligence: from Planning to Pipeline Acceleration. HG Insights delivers precise, AI-powered Revenue Growth Intelligence to help accelerate funnel velocity, pipeline conversion, and revenue growth to outpace your competition. Try It Out Request a Demo Displace Competitors — Smarter and Faster AI-driven competitive displacement to identify rivals, prioritize targets, capture buyer signals, auto-generate outreach, and trigger campaign workflows. Try It Out Learn More AI-Powered Market Analyzer Copilot Speed and simplify how B2B technology leaders leverage AI-driven analytics and agents to activate proficient GTM execution. Learn More Request a Demo Amplify Your Brand Awareness, Influence, and Trust Accelerate brand trust, sales cycles, and funnel velocity with TrustRadius customer-validated reviews and high-propensity in-market leads. Learn More Customer Voice Intent Driven Leads

AI-Powered Revenue Growth Intelligence from GTM Planning to Scalable Activation

Unify market, account, buyer, IT spend, competitor, intent, and customer insights to build precise GTM strategies and achieve efficient execution with AI-assisted workflows.

• Accelerate GrowthGain precise forecasting, sizing, coverage, targeting, and prioritization.
• Operational Efficiency Leverage AI across your GTM data sources and motions from strategy to execution.
• Scale Expansion and Retention Apply continuous insights and signals to focus on high propensity opportunities.

The technographic, competitive, and IT spend insights all feed into our scoring model — allowing effective prioritization. With AI, we can react instantly when a potential customer shows intent — acting at the right moment with context.

Joe HannunSenior Manager, Customer Intelligence and Analytics, Hyland Software

We wanted a more holistic view of our market and to help the outbound sales motion of targeting and prioritizing accounts. We found the quantity and quality of the HG Insights data was viewed as more comprehensive and more reliable — improving the efficacy of our GTM motions. 

Will VasquezDirector, Account-Based GTM Strategies, HiBob, Inc.

Using detailed account strategy plans with IT spend and tech intelligence from HG Insights allow us to engage with prospects and customers strategically — so we can have more consultative conversations, get into accounts sooner, and establish a larger footprint within our chosen accounts.

Heidi FisherSenior Market Development Manager, Equinox

NiCE integrates partner-provided criteria into HG’s robust predictive model to generate precise, prioritized target account lists taking advantage of scoring that reflects intent signals, historical usage, and relevant technologies.

Amanda MockSenior Channel Marketing Manager, NiCE

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Trusted by 90% of Fortune 500 Tech Companies

Modernize and Activate Your GTM

Empower teams to activate data-driven GTM motions to identify, engage, convert, win, and retain the best opportunities. 

Unify GTM with AI-Powered Automation Market Sizing, ICP Design and Segmentation Insights Competitive Analysis and Takeout Predictive Account Targeting, Prioritization, and Scoring Maximize ABM Performance Signal-Based Account Prioritization High-Intent Lead Generation and Conversion AI-Driven Sales Plays Territory Coverage and Optimization B2B Data Enrichment for GTM Precision Inbound Marketing Automation Voice-of-the-Customer Generation and Activation Whitespace Analysis and Activation GTM Data Infrastructure for AI Agents

Unify GTM Data with AI-Powered Automation

Combines in-depth market, account, buyer intent, and customer insights with AI-powered automation to activate essential GTM use cases to achieve scalable revenue growth.

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Market Sizing, ICP Design and Segmentation Insights

Turn GTM strategy into pipeline growth leveraging AI-driven TAM/SAM/SOM market analysis and ICP design with account-level details to focus marketing and sales resources where opportunity is the greatest.

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Competitive Analysis and Takeout

Identify your competitors’ weak spots, reach out to their customers at the best moment in the renewal cycle, and automate your takeout campaigns, all within the tools you already have.

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Predictive Account Targeting, Prioritization, and Scoring

Use AI-driven propensity modeling and dynamic scoring across fit, intent, and engagement signals to accelerate targeting, focus seller time on high-likelihood pipeline, increase conversion, and tighten forecasting.

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Maximize ABM Performance

Elevate ABM performance by combining deep ICP and account insights with contextual buyer intent to focus campaigns and outreach on high value accounts likely to convert.

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Signal-Based Account Prioritization

Elevate ABM performance by combining deep ICP and account insights with contextual buyer intent to focus campaigns and outreach on high value accounts likely to convert.

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High-Intent Lead Generation and Conversion

Generate ICP-verified, in-market leads from accounts actively researching you and your competitors, using the voice of your customers to increase lead-to-opportunity conversion and generate pipeline.

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AI-Driven Sales Plays

Improve sales efficiency and effectiveness with AI-automated scoring, account research, custom playbooks, personalized outreach sequences, and signal-based engagement.

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Territory Coverage and Optimization

Automate territory design, balancing, allocation, and routing using granular market, account, and intent insights to maximize coverage, reduce contention, and speed assignments and handoffs.

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B2B Data Enrichment for GTM Precision

Enrich your MDM/CRM with the most comprehensive, current, and granular market, account, spend, tech installs, and buyer datasets that is powered with AI-powered insights, sourced from over 20 billion 2nd and 3rd-party datapoints.

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Inbound Marketing Automation

Automatically segment, score, and route leads applying ICP and account insights with real-time intent, behavioral, and firmographic signals.

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Voice-of-the-Customer Generation and Activation

Automatically segment, score, and route leads applying ICP and account insights with real-time intent, behavioral, and firmographic signals.

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Whitespace Analysis and Activation

Surface accounts with revenue potential to drive new business within your existing customer base or by expanding your target market.

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Turning AI-Driven Data into GTM Intelligence and Action

Unify GTM data into governed, real-time pipelines that power AI agents for GTM operations integrating 1st-, 2nd-, and 3rd‑party sources with deep firmographic, technographic, spend, and intent data.

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Explore Our AI-Powered Revenue Growth Intelligence Solutions

Our AI-powered Revenue Growth Intelligence solutions enable teams to use GTM insights, agentic automation, and buyer signals to target, engage, and win high-propensity opportunities more efficiently and effectively.

Revenue Growth Intelligence Platform

RGI Platform delivers comprehensive, AI-driven market, account, technology, and buyer insights via SaaS to activate GTM use cases.

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Revenue Growth Intelligence Fabric

HG’s RGI Fabric delivers deep, AI-driven firmographic, technographic, spend, competitive, and intent data to fuel precise GTM analysis in MDM, CRMs, and Copilot.

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Market Analyzer Copilot

As part of our Platform, Market Analyzer Copilot provides AI-driven market, ICP, white space and competitive analysis with conversational queries to help GTM teams size markets, identify opportunities, and activate resources.

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Data Studio

As part of our Platform, Data Studio allows GTM leaders to easily build and manage predictive models in a no-code environment to drive high-propensity account, MQL, and PQL scoring using your first- and third-party data.

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Sales Copilot

As part of our Platform, Sales Copilot functionality transforms buyer signals into actionable playbooks, helping sales reps book more meetings by providing account research, buyer engagement insights, and daily recommendations.

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Buyer Intent

Buyer Intent, within the RGI Platform, combines account insights and layered intent signals with full context to enhance scoring, targeting, and engaging the right accounts and buyers at the right time.

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Intent-Driven Leads

HG Intent‑Driven Leads delivers opt‑in, intent-qualified leads from TrustRadius, ICP‑ and propensity‑filtered to prioritize outreach, lift conversion, and speed pipeline.

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Customer Voice

HG Customer Voice turns customer‑validated reviews into demand and trust, syndicating quotes and insights to boost SEO, enrich campaigns, accelerate conversions, and shorten deal cycles.

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Empower GTM Leaders to Move Seamlessly from Planning to Pipeline Attainment

Marketing

Drive higher pipeline contribution, improve lead quality and conversion, maximize digital marketing ROI, enhance enrichment and ABM performance, and build brand influence.

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RevOps

Increase sales productivity, optimize territories, prioritize accounts, gain predictability, maximize engagement, expand account penetration, and automate workflows.

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Strategy

Gain precise market insights, operationalize data-driven strategies, identify expansion opportunities, identify competitor gaps, and accelerate AI adoption.

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Sales

Increase pipeline confidence, win more business, boost morale, avoid unlikely prospects, reduce sales cycles, and leverage AI to optimize research, engagement, and sales cycle.

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Data Analyst

Gain AI-driven data with deep market, account, and buyer insights to fortify precise analysis, streamline GTM decisions, and advance infrastructure for AI agents.

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Why Choose HG Insights

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Resources

Webinars & Events From Data to Decision: How to Build a Go-To-Market Strategy Based on Data According to a recent study, 36% of executives make decisions based on their gut feeling, despite using data on a... Watch Now Briefs & Guides The Definitive Guide to TAM SAM SOM A precise GTM strategy begins with your TAM SAM SOM analysis. Download Briefs & Guides The Definitive Guide to Account Scoring The Definitive Guide to Account Scoring: Frameworks, Tactics, and Tools Written by Spencer Hardey, Presented by... Download No posts found! Try adjusting your filters.

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FAQ

What problem does HG Insights help me solve?

HG Insights helps B2B teams eliminate guesswork in go-to-market strategy and execution. Most GTM decisions today are made with fragmented, outdated, or incomplete data. Market sizing lives in slide decks. Account targeting lives in CRM. Intent lives somewhere else. The result is misalignment, wasted effort, and missed revenue.

HG Insights unifies deep market, account, technology, spend, and buyer-intent data and applies AI to turn it into clear, actionable insights. This allows teams to align strategy and execution around the same view of where real opportunity exists and how to act on it.

Who is HG Insights for?

HG Insights is built for B2B technology teams that need precision, not just more data. It is used by:

• GTM and RevOps leaders responsible for planning, territories, and quotas
• Sales and marketing teams prioritizing accounts, segments, and campaigns
• Strategy and product teams sizing markets and evaluating growth opportunities.
• Executives and investors validating market opportunity and growth plans

HG Insights is especially valuable for teams operating in complex, competitive B2B markets where accuracy, timing, and alignment matter.

How is HG Insights different from market reports, firmographic data, or other business intelligence tools?

HG Insights is not static reporting or generic data. It is Revenue Growth Intelligence.

Unlike traditional market reports, HG Insights provides bottom-up, account-level market intelligence, not high-level estimates.

Unlike firmographic or intent tools, HG combines technographics, spend data, buying-center context, verified second-party buyer intent, and first-party data into a unified intelligence fabric.

And, unlike BI tools, HG Insights delivers built-in AI analytics, predictive scoring, copilots, and agents that help teams move from insight to action inside their existing GTM workflows.

The result is not just better data, but better decisions made faster.

What kinds of decisions can teams actually make with HG Insights?

Teams use HG Insights to make high-impact GTM and growth decisions with confidence. Common decisions include:

• How big is the real addressable market (TAM, SAM, SOM)
• Which segments, regions, or verticals to prioritize
• How to design fair, achievable sales territories and quotas
• Which accounts and buyers to target right now vs later
• Where to invest GTM resources for the highest return
• How to support board, investor, and strategic planning conversations with credible data

HG Insights helps teams align around the same facts and act on them, from planning through execution.

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Are you being asked to drive pipeline with limited budget, underperforming intent sources, or overall diminishing return on investments? If it feels like you're doing all the right things to reach your buyer, but you aren't hitting your revenue targets, you're not alone. Sales and marketing effectiveness is the number one challenge plaguing go to market teams. And the real reason for this is buyers don't trust you. They don't trust your website, marketing collateral, and they definitely don't wanna talk to sales before they're ready to buy. Simply put, buyers have trust issues. They don't wanna get fired for buying the wrong tech, and we can't blame them. They want real proof from real people that your product works, and user reviews are a top three influence on their decisioning. That's why technology buyers visit TrustRadius each year to read reviews and do in-depth research on tech solutions. Wouldn't it be great if you knew who those buyers were? Now you can. TrustRadius intent driven leads program captures buyers reading reviews, comparing you to competitors, watching demos, and more, and turns them into ICP match leads. TrustRadius customers are already seeing results from this powerful new program. Here's how it works. TrustRadius captures account information from who's checking you and your competitors out. We then filter those accounts by your target account list and ICP criteria identifying truly qualified accounts. Next, TrustRadius targets those buyers with trusted market reports and customer stories derived from your reviews. We already know reviews are very influential to buyers, and these content assets give you the authority you need to grow your buyer confidence and trust. Those leads are seamlessly integrated into your system of choice for sales and marketing follow-up. It's simple. You may be familiar with this type of formula, but the data quality and execution is very different. Why? First off, it's our first party intent data. No blended sources, which means no junk. And the buyers on Trust are truly in market. Fifty six percent plan to make a purchase decision in three months, and we have the most decision makers of any other peer review website. In fact, customers that have used Trust Radius intent driven leads have been so pleasantly surprised by the seniority of their leads, they've redefined their go to market strategies to better target them. Your dedicated program specialist will guide you each step of the way, ensuring leads are delivered on time and your nurture strategy is on point. You can expect high quality leads that are verified buyers, increased conversion rates and account penetration, pipeline growth and revenue acceleration. Ready to get started? Schedule a free strategy call below.