Notice Of Company Split (Simple Absorption-type Split) And Other ...

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Shiseido Company, Limited (the “Company”) has launched a fundamental business transformation and has positioned premium skin beauty as its core business, aiming to become a global leader in this field by 2030. As a part of these efforts, the Company has been continuously revisiting its business portfolio. The Company recognizes that its Personal Care business, comprising such global brands as TSUBAKI and SENKA (the “Business”), requires enhanced marketing investment to grow its potential and foster further growth, and concludes that these goals will be best achieved under a new business model. Therefore, the Company has determined to transfer the Business and participate in its operation as a shareholder of the company which will manage the Business after the transfer.Specifically, the Business will be transferred from the Company and its wholly owned subsidiaries, to be succeeded by a newly established company (the “New Company”), whose shares will be subsequently transferred to Oriental Beauty Holding Company, Limited (“OBH”), financed by funds advised by CVC Asia Pacific Limited and its affiliates (collectively, “CVC”) (the “Transaction”). Following the Transaction, the Company will provide cooperation aimed at further growth and development of the Business as a shareholder of the company which will operate the Business after the transfer, including the New Company and OBH. It is hereby notified that the Company has executed a legally binding agreement pertaining to the above (the “Agreement”).

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