Style Guide - California 4-H Brand Toolkit - UC ANR

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Color Palette

Use the following palettes for branding consistency. Please share these color codes with your designer/printer so they can match the colors as closely as possible.

What do the numbers on the color palette mean?

Colors are specified using numbers. We use three different color systems to define our colors.

CMYK: Commercial printers and some desktop printers express colors as a mix of four inks, cyan, magenta, yellow, and black (CMYK). Use CMYK colors when creating printed projects.

RGB: Computer screens express colors as a mix of red, green, and blue (RGB). RGB is commonly used to set up UC ANR colors in Microsoft's Word, Excel and Powerpoint.

HEX: Commonly used to specify colors on websites

4-H Brand Color Palette

These colors are used in National 4-H branding. Please use this color palette for 4-H materials.

Updated color palette

Typography

Please limit typography in your materials to the following fonts, in order to consistently present our brand.

Cronos Pro (or Verdana) Minion Pro (or Times New Roman) Cronos Pro (or Verdana) Minion Pro (or Times New Roman)

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