Complete SWOT Analysis Of Grab - 2022 Study - IIDE

About Grab

SWOT Analysis of Grab - Grab Food Delivery

Grab, founded in 2012 as MyTeksi in Malaysia by Anthony Tan and Tan Hooi Ling, evolved into Southeast Asia's top superapp offering mobility, deliveries, financial services, and more across eight countries

Its mission - "Drive Southeast Asia forward by creating economic empowerment for everyone" - powers the "Everyday Everything App" slogan, emphasizing all-in-one convenience. 

In Q3 2025, Grab hit $873M revenue (22% YoY) and $17M profit, with 8.3M monthly users. SWOT analysis evaluates Strengths, Weaknesses, Opportunities, Threats to assess strategic positioning.

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