Gender Equality In P&G

Gender Equality.

#WeSeeEqual

We aspire to build a better world for all of us — inside and outside of P&G. A world free from gender bias, with equal voice and equal representation for all individuals. A world where everyone sees equal. When we do this, economies grow, communities are healthier, businesses can thrive, and the world is a better place for everyone.

At P&G, we’re focused on three areas where we can have the greatest impact. First, we’re leveraging our significant voice in advertising and media to tackle gender bias. We’re also removing barriers to education for girls and economic opportunities for women through corporate and brand programs and policy advocacy. And we’re creating an inclusive, gender-equal environment within P&G, while advocating for gender and intersectional equality in workplaces everywhere, so that everyone can contribute to their full potential. In each of these areas, we partner with highly-engaged organizations that share our commitment, combining our resources, talents and skills to have a bigger impact.

We focus on three areas where we can uniquely make a difference. Click to jump to each section and learn more.

Advertising & Media

Education & Economic Opportunities

Inclusive Environment Inside and Outside P&G

Advertising & Media

The Association of National Advertisers #SeeHer study showed that 40% of women feel they are inaccurately portrayed through some form of stereotyping, objectification or diminished character. As one of the biggest advertisers in the world, we leverage our powerful voice to help tackle bias and motivate change.

Sesame Street Muppets Fuel Girls’ Aspirations

P&G partnered with Sesame Workshop to create “Growing Up Chamki,” a series of international Sesame Street segments featuring Chamki, a vibrant 5-year-old girl Muppet who explores issues of gender equity in child-relevant ways, with girls and boys role-playing different careers and family roles. It launched in ten countries throughout Sub-Saharan Africa, and has been viewed more than 2 million times on social media.

Generation of Firsts

Always celebrates Saudi women who have achieved careers that have traditionally been challenged. They highlighted these achievements with a social film created by an all-female Saudi cast and crew, including the director, producer, cinematographer and production team—getting female Saudi viewers to post their own accomplishments.

Ariel #ShareTheLoad

In India, 70% of children believe it’s a woman’s responsibility to do the laundry—a belief deeply rooted in their culture. Our leading detergent set out to change that gender bias. Since the beginning of the campaign, the percentage of Indian men who report thinking, “household chores are a woman’s job”, dropped from 79% to 52%.

Fairy #MakeItFair

In the U.K., 70% of women still do all the household chores. So Fairy decided to remove the “y” from their iconic logo, to remind every family member to do their part and pledge to #MakeItFair.

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Education & Economic Opportunities

Every girl deserves access to education. And as a woman, she deserves to live to her fullest potential. Economic equality can only make our world stronger. Through our company and brand impact programs, we’re helping to make gender equality possible.

Getting More Women & Girls into STEM

P&G has a particular interest in STEM given our reliance on a highly skilled STEM workforce – like engineers, scientists, IT experts, innovators – to drive technology-based innovation that powers our brands and grows our business.

We are stepping up to help ensure all girls, regardless of background, get the right STEM experiences.

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Always Keeping Girls in School

All over the world girls are missing school because of their period. Always is working to change that through the provision of puberty & confidence education and enabling access to period products. In the last two years alone, Always has donated over 50 million products to help girls stay in school and stay confident.

Education access for underprivileged children

P&G India has provided girls with access to education through its Shiksha program—increasing reading and writing ability from 20% to 70%.

Empowering Women-Owned Businesses

P&G has prioritized women’s economic empowerment, spending more than $1.1 billion with women-owned businesses globally, and partnering with WEConnect International, the Women’s Business Enterprise National Council and UN Women in 14 countries to provide training for women entrepreneurs.

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Inclusive Environment Inside and Outside P&G

We’re committed to creating a culture where everyone is treated equally and can contribute to their full potential. It’s why achieving a 50/50 representation in all parts of our company is a top priority.

Busting Workplace Myths

Since the World Economic Forum in 2018, P&G's "myths vs reality" exhibit has exposed the myths that hold women back from achieving equal representation and advancement in the workplace.

Parental Leave: Share the Care

Caring for home and family has no gender. Our global parental leave framework marks an important milestone in our journey to drive positive change by providing equal opportunity for both parents to share caregiving for new family members.

Women in the workplace

As a founding corporate partner of LeanIn.org, we host “Lean In Circles” around the world. So far, more than 4,000 women have participated in peer-to-peer support to tackle business and career challenges.

Male advocates

We partner with Catalyst to offer MARC™ (Men Advocating Real Change)—a program that engages the hearts and minds of men as full partners in achieving gender equality.

Women leading in manufacturing

In a region with a traditionally male-dominated culture, our Bangkok plant is proud to have achieved 70% women on their leadership team…50% of which are working moms. This success is largely due to our parental benefits and inclusive culture.

Future Female Leaders

As a Foundation Partner of the Leading Executives Advancing Diversity (LEAD) Network, we’ve joined forces with other corporations to actively attract, retain and advance women in the retail and consumer goods industry in Europe — through education, leadership and business development. At the 2017 annual LEAD network event, we were recognized as the European CPG manufacturer with the highest representation of female executives.

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Our Partners

Every day we’re working toward a world that sees equal, but it can’t be done alone. To strengthen and increase our impact, we partner with organizations that share our commitment to gender equality.

But wait, there's more

We’re always working on something else. For information about our gender equality efforts or to see the full list of our partners, check out our 2023 Citizenship Report.

2023 Citizenship ReportP&G CitizenshipPast Citizenship Reports

Learn about our latest efforts

5/18/2024

How 3 Strategic Partners Help Tampax “Flow It Forward”

Tampax’s “Flow It Forward” initiatives are rooted in P&G’s commitment to be a Force For Growth and a Force For Good.

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5/3/2024

Always Empowers Students with the Launch of Always Dreaming National Scholarship

Always introduces the Always Dreaming National Scholarship, providing $2,500 to 50 deserving students nationwide and inspiring dreams.

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3/7/2024

Honoring Women’s History Month Across Generations

Discover how P&G’s brands keep innovating to support women through life’s stages.

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2/6/2024

How Women and Girls Inspire Superior Innovation by Our Brands

Learn how women and girls inspire P&G’s history and future of inclusive innovation as we celebrate International Day of Women and Girls in Science.

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